Tokyo Video Game Tycoon: Chapter 960 Companies\' concerns
Chapter 960 Companies’ concerns
960
The promotion of the Summer Sale Festival started on the same day.
Of course, this will not affect the current pace of game development. People should do whatever they are supposed to do. Those who do this kind of thing are mainly the business department and the marketing department.
Among them, only Belred, the person in charge of the Battle.net platform, and the person in charge of game platform sales for home consoles and handheld consoles need continuous help, because all promotions are based on these platforms.
The initial publicity will focus on promoting the games participating in the discount.
All Yuxing Electronic Entertainment's first-party games, even the latest ones, will have certain discounts.
However, the latest games will only give a little discount at most. I can't directly backstab those players who bought the first-release game, as that will hurt their hearts.
Then, several people went to several Japanese and American game companies to negotiate, hoping that they could also participate in this big promotion.
They need to get authorization from these game companies and can adjust the sales discounts of games at will. Of course, they will also give discount rules: for games released within one year, the discount will only be less than 10%, and for games released within two years, the discount will be less than 70%. The discount will be around half price, games that have been released for three years will be discounted by around 30%, and games that have been released for more than three years will be adjusted to 20% off or even 10% off.
And because this is the first sale, Youxing Electronic Entertainment will ensure that all participating companies will receive 100% of all profits. Youxing Electronic Entertainment only charges a small service fee, which is so small that it is almost negligible. kind.
This is an additional feedback to the companies that participated in the first session.
Express gratitude to these companies for their trust in Youxing Electronic Entertainment.
The whole activity also started to be in full swing.
First of all, special sale activities of Yuxing’s game sales platform began to appear on online platforms such as Facebook.
The Sale Festival will target all its digital game sales platforms to sell games with the greatest discounts.
This time, Youxing Electronic Entertainment used a method similar to viral marketing, which is to simply and straightforwardly say that it has a large discount. However, as for the extent of the discount, everyone will only know when the real summer sale festival arrives.
This can be regarded as retaining suspense, allowing players to guess how big a discount will be waiting for them.
As for the date of the Summer Sale Festival, it is set for July 15th.
This will be the hottest period in the Northern Hemisphere.
Imagine buying a bunch of games at this time, and then sitting in an air-conditioned room eating ice cream and experiencing heavily discounted games. Games that you were reluctant to buy because they were too expensive can now be bought in one go. It’s simply amazing. Very happy.
And then relying on viral marketing, it has also received very widespread attention from players.
However, the players’ response at the moment was mediocre.
Because they don’t yet know how big the discount will be.
Previous discounts on games were generally around 20% off.
To be honest, this kind of discount is not that big.
A game that costs $50 is $40 with a 20% discount, which is still a bit expensive.
So players generally feel that this discount event is just that.
However, some players still expressed interest.
At least they will feel that they can start to consider one or two games that they were reluctant to buy before.
Zhu Youxing has already expected this, and he is not in a hurry to publicize his discounts now.
Because it is more interesting to surprise players with this kind of thing.
If it is exposed now, it will lose the sense of surprise brought by the day when the discount starts.
However, in order to attract more players' attention, I still revealed a little bit of tone.
That is, some recently released games will also have certain discounts.
Coupled with viral marketing, it has also increased the attention of some players.
Following this, there were the participation of other game companies.
There is just a slight problem in this link.
“President, I’m very sorry, Kuppongi Entertainment is not very interested in our discount activities.”
“President, Jinsong Company has rejected your invitation. He doesn’t want his games to be discounted so much, as this will make them feel they have suffered a huge loss.”
…
A few days later, several salesmen who went to other companies to lobby were somewhat frustrated and contacted Zhuyouxing.
These people are in direct contact with Zhuyouxing, and Zhuyouxing needs to know immediately whether these companies agree to its request for cooperation.
But now it seems that it is not particularly optimistic.
“Tell me specifically what happened.”
"That...the president is like what I just said. The company I work for thinks that the game discounts are too harsh, and they feel that they can't make money this way."
“Me too, I think this is too low-key. If such a price reduction occurs, I am worried that it will cause dissatisfaction among players who have purchased the game at full price.”
…
Zhu Youxing nodded while listening. He did not express any immediate attitude, nor did he show any emotions such as disappointment or anger.
This kind of feedback result...is not particularly surprising.
The discount I described this time is indeed quite large.
There are really not many game companies that can accept it now.
Back in the original world, when Steam held this kind of special sale event, its frequent sales of games at 75% OFF discounts also aroused doubts from some game companies.
They feel this is reducing company profits.
After waiting for a long time, players will feel that there is no need to buy the launch game and they only need to wait for discounts.
In this case, the game that has been developed at a huge cost will suffer huge losses.
It is not unreasonable to think this way.
Similar things did happen in the original world.
It’s just that the games where this happens are generally of low quality and do not attract players to buy them in the first place.
This kind of game usually relied on some attractive trailers to trick players into pre-purchasing the game. Then when the players bought the game experience, they found that the first two or three hours were good. They just wanted to give a good review, but when they continued to play, they found that it was not good. Rubbish.
But it is too late to get a refund at this time.
This is a complete scam game.
Seriously, even without this kind of discount activity, it is difficult to really attract most players to buy this kind of game.
The first wave of defrauded players will immediately scold the unscrupulous game developer. There is no need to wait for the so-called discount event. Such games will be forced to lower their prices under pressure, hoping to recoup as much as they can.
The companies that refused are actually not confident in the quality of their games.
But in Zhu Youxing's opinion now, the average quality of games in this world is actually very good, generally around the passing line.
In fact, this kind of game is often the one that should appear in discount activities.
Such a game is usually expensive and would dissuade players, but when discounted, players will feel that it is worth their money, and they will not feel distressed when buying it.
“President, what should we do?”
Zhu Youxing said: "Continue to lobby, and you can just say that it is my personal request and let them give it a try, even if they only agree to participate in one or two games."
When they taste the sweetness, they will truly know the beauty of discount activities.
(End of this chapter)