Tokyo Video Game Tycoon: Chapter 959 Win again and again
Chapter 959 Win after win
959
Generally speaking, the sales of video games can often determine everything in the first week, and it will not exceed a month at most.
Players who like this game will be eager to buy the game as soon as possible and will not wait at all.
As for players who are in a state of hesitation, if they really want to play, they will often think about it clearly within a month of the launch of the game and then experience the game.
This law is even more obvious in Youxing Electronic Entertainment.
Youxing Electronic Entertainment now has a very strong influence.
And with a good reputation in business for more than 20 years, the games produced have almost no bad reviews.
Even if there are negative reviews, it is still a very picky game.
For example, war chess games were a popular genre in the past, but now they can only be reduced to unpopular games. If today's players know that this is a war chess game, the first thing they think of is that they are not very interested and don't want to play it. game.
Or it could be a game like Sekiro that is more difficult, and it can cause psychological shadow to many people who are tortured by the players.
Players who cannot experience the refreshing feeling after clearing the level will hate the game very much, but those who like it will also like it very much, and the polarization will be more obvious.
Except for these exceptions, most of the games of Youxing Electronic Entertainment are very popular.
In short, if you buy other video games, you may occasionally encounter the possibility of being cheated. The game may be deceived by the trailer, and it may not be fun after you buy it.
But this problem basically does not occur when buying games from Youxing Electronic Entertainment.
Even now, the games of Youxing Electronic Entertainment have even become something similar to financial management products.
Physical games that you first buy after playing them often increase in price when they are resold.
From this we can also see the game development capabilities of Youxing Electronic Entertainment and the trust of players.
Even so, generally speaking, games launched by Youxing Electronic Entertainment account for 80 to 90% of the total sales in the first month, and subsequent sales will be difficult to reach the sales level at the launch for several years.
Now, one situation that has emerged is that the sales of video games are entering a period of weakness.
Good games are of course easy to sell, but the overall base has dropped a lot.
Then the most efficient solution is the simplest and most straightforward method: discount sales.
In the past, the discounts were not too big, unless the game was really too old, Yuxing Electronic Entertainment would sell it in a package, or use the monthly payment model on Facebook mobile to play old games.
Now, Zhuyouxing has decided to adjust its game sales strategy.
In the past, discounts had a hard time affecting the overall sales of games. After all, it was because the discounts on the games were not severe enough.
If 20% off doesn't work, then go for half price. If half price doesn't work, then go for 20% off or even 10% off.
It’s really not possible, it’s not impossible to give it away for free, but giving away the game for free requires some prerequisites. Players always have to pay something, such as a little increase in clicks or something.
But there is no need for Youxing Electronic Entertainment to do this forcefully, as it would be too downgraded.
Unless competitors attack too hard, giving away games for free is possible.
A person in charge of operations asked: "President, do you really want to do this? If we do this, will we not even be able to recover the cost of the game?"
“Cost? Hasn’t that been recovered a long time ago? I’m not talking about selling the physical version, but the digital version. Don’t you understand the meaning of the digital version?”
“Digital version… But shouldn’t the digital version also cost money?” This person was still a little confused.
Zhu Youxing smiled: "It seems that you still don't fully understand the significance of the digital version of the game. The sales of the digital version of the game are to expand the player base. The biggest advantage of the digital version is that it is almost zero cost."
“Zero cost? But our game…”
"You are talking about the development cost of the game, which can be basically recovered as early as the first week and first month of the game's launch, and all the remaining money sold is earned, so whether you sell it at a 100% discount or full price Selling at a low price is the same way to make money, but sometimes selling the game at full price will block many players who want to play, which invisibly reduces the player base. However, selling at a discount can attract more players and users, which is the most profitable of."
As long as we have a mass base, everything will be easy to do in the future.
I’m afraid that as the economy slumps, more and more people will start to refuse to play games because of expensive games.
In the end, a vicious circle will form and no one will play video games.
So discounting is imperative.
“The biggest feature of digital games is that they are almost zero cost. In fact, I originally wanted to use this method to deal with Suri Electronics and Mickford in the future, but now it seems that this method needs to be used in advance.”
In fact, there is another benefit to this kind of discounted sales of digital versions of games, which Zhuyouxing has not mentioned yet.
That is to say, players are also human beings, and housewives lining up in supermarkets to buy discounted products are also human beings.
If we are all human beings, they almost have the same nature.
To put it slightly more unpleasantly, it is greed for cheap.
At the same time, it can also be called the refreshing feeling stimulated by consumption.
When you buy something cheap and affordable, the dopamine secreted by it is as good as other things.
Thinking back to the beginning, I would stare at Steam’s summer sales and Christmas sales every year. I only needed to spend a few hundred yuan to buy dozens of high-quality games that usually cost thousands of yuan to buy.
The feeling of making money with blood is still fresh in my memory.
I have to say that G Fat is really a business genius.
Sale festivals are perfect for video games.
The almost zero cost of digital versions of games makes it possible to create such super affordable discounts.
Just like the real industry, even if you really want to discount, the material costs are still there, and it is difficult to really reduce them to an unimaginable level.
Unless the store is doing it purely for promotion and increasing popularity.
But no matter how much the discount is on video games, you still make money.
“Okay, it’s almost summer now, so you are starting to prepare for the Summer Sale Festival. This is also our first sale festival. Since it is the first one, we must have a good start, Natsume Yasutaka.”
“President, I’m here.” Natsume Yasutaka said quickly.
“If you lead people to design sales titles and slogans, the advertising resources of Facebook and several other important websites will be tilted towards you.”
“Okay, I’ll go right away.”
Takeyusei has insisted on doing this, and Natsume Yasutaka no longer wastes time and immediately goes out to execute it.
Zhuyouxing then arranged for several people to visit several well-known game companies on site. If possible, Zhuyouxing hopes to attract more companies to participate in the summer sale festival.
On the one hand, everyone can make money together, and on the other hand, you can also increase the reputation of your platform. It is a win-win situation for you.
(End of this chapter)