Tokyo Video Game Tycoon: Chapter 67 Competitor? not friend.

Chapter 67 Competitors? not friend.

“President, I don’t want to offend, I think this matter must be taken seriously. This market was created by us, and we should not let others share our fruits.”

 Takeyusei put down the newspaper and the paper that captured the web page information, and looked at Natsume Yasutaka.

“Natsume-kun, as you said, we created the market, but I don’t actually want us to be the only one in this market.”

"President, I understand what you mean. What I mean is that there should be no competitors at least in the short term. We are a start-up company and are on the rise. The other party is Surui Electronics, a giant in the electronics industry today, spanning many countries. In this field, they can completely defeat us with money, so we must fight back strongly from the beginning."

Zhu Youxing nodded: "A strong counterattack is necessary, but I don't intend to fight back with the so-called infringement lawsuit. That is quite effective, but before that, you may have underestimated the market capacity of video games. This It’s not something that our company can handle alone. If more people enter this industry earlier, the industry can develop faster.”

 Natsume Yasutaka frowned.

 He thinks that Zhu Youxing is too young and does not understand the horrors of large companies.

 In fact, Zhu Youxing knows it very well, so he will make a lot of preparations.

 Register a patent to prevent being blocked by large companies.

Promote game consoles in the crudest way, so that large companies cannot easily use their influence to influence advertising media. Even if they lose TV and newspaper advertisements, the red and white consoles can still sell well.

Zhu Youxing said with a relaxed look: "Let me tell you frankly, I don't mind having such competitors. Only when there are competitors, it will be easier to grow and not be self-aggrandizing. Only in an environment without competitors can we It's scary, and this opponent can only be said to be a novice level. They broke in without even knowing what a video game is or what rules they should follow in this new industry. I don't have to be afraid of them at all. They can just go Good try."

 After finishing speaking, Zhu Youxing suddenly thought of something again, and then said with a smile: "Actually, I prefer to treat this competitor as a friend."

  Natsume Yasutaka opened his mouth to say something.

 He really likes this company now. Most of them are young people, who are generally more energetic than many Japanese companies now.

 He ​​has never had an easier time here than in the company, not to mention that it now has a very good and healthy cash flow, which can be said to have a bright future. He really does not want such a company to be defeated by a giant.

"Okay, I already know about this. Just continue to study the national promotion project of game consoles with Daejeon. Regarding the competition of game consoles, at least in the short term, you don't have to worry, but you can increase your publicity efforts. , hire more local promoters for more intense promotion, just to show that we are nervous because of the emergence of competitors."

Takeyusei's words have come to this point. Even if Natsume Yasutaka wants to be tougher, it doesn't make much sense. After all, this company belongs to Takeyusei. Natsume Yasutaka himself still maintains Japan's inherently strict concept of hierarchy, insisting that nothing can be obtained at one time. Respond, then that’s all.

Looking at Natsume Yasutaka walking out of the office, Takeyusei smiled again, his excitement undisguised.

 He really hopes to have a few more competitors like this so that the entire industry can expand rapidly.

He alone, and it is still only a small company, cannot achieve as good a promotion effect as a super group.

Most people may still be thinking that there are not many gamers, just a few.

But in fact, this is not the case at all. From children to young people, to adults and even the elderly, they are all the audience of video games. Zhu Youxing has personally experienced the world full of video games, and he can best understand the potential of video games. .

What Zhuyouxing wants to do is simply expand. Why do we have to make money from only a few hundred thousand players?

There are so many potential users all over the country and the world. Now it is not about tapping the existing market. Zhuyouxing’s dream is to let the whole world experience the fun of video games, rather than fighting for the gains and losses of one land.

 As for who wins and who loses when competing with competitors...

To be honest, Zhuyouxing came to this world with all the most classic games in its previous life.

If we really want to compete in the game industry, Zhuyouxing really doesn’t need to be afraid of anyone.

There is no point in releasing a more powerful game console. After all, the game console is just a carrier, and the video game itself is the most fundamental.

Suri Electronics seems to be really wealthy. Not long ago, it immediately produced a game console with seemingly stronger performance, and then planned to sell it externally.

Just, do you have enough video games now?

 An electronic game console with no games is not a big threat.

 But I have to say that I should also be wary.

 Zhu Youxing originally thought that it would take about a year to develop, and would wait until many companies were sure that the game industry could really make money before entering the market.

 But I didn’t expect that companies in this world would respond faster than I imagined.

 As soon as there was a little bit of momentum on their side, they had already begun to enter the game strongly.

 This is the only thing that was slightly beyond Zhu Youxing's expectations.

  But still within controllable range.

However, Zhuyouxing doubts that this game console is just a touchstone, and they may be ready for infringement lawsuits or similar counterattacks.

Suri Electronics’ legal department is definitely not a vegetarian, and the real situation may not be as easy as Natsume Yasutaka imagined.

 If you don’t say it well, you may get backlash.

But this has nothing to do with Zhu Youxing, and he never thought of using this method.

Since a challenger has appeared, Zhu Youxing doesn’t need to use side tactics at all. He can just face him head-on. Who is afraid of whom?

 …

 Outside, game consoles from Suri Electronics, an established electronics giant and electronics industry group, have begun large-scale promotion.

The advertising space purchased by Zhuyouxing was not renewed after its expiration. Instead, the wealthy Suri Electronics used more money to cut it off, which is equivalent to occupying the magpie's nest.

ˆElectronic game consoles produced by traditional electronics giants are advertised as having better performance, more fun, and more stability.

 The simple and crude method of throwing money at advertising quickly had an effect.

Those who had already thought about buying a game console saw this advertisement and had little hesitation.

 Because in their minds, products from established companies are more trustworthy.

Moreover, the product is about a month away from release, which is actually not that far away. It happens to be the day when students are on summer vacation. The release time chosen by Surui Electronics is obviously very ambitious. They have determined that it is for children. To play with things, conquering children is victory.

This makes those who are interested in buying feel that it is not impossible to wait a little patiently.

Looking at Youxing Electronic Entertainment, they have only increased their promotion efforts for local promoters. Now there is no shortage of people in the society, temporary workers' positions are also very popular, and the cost is still within the affordable range.

 Zhu Youxing obviously doesn’t want to be taken advantage of. Instead of spending money to compete for advertising space on TV and newspapers in front of giant companies, it is better to find a more effective and cost-effective method.

 He is not short of money now, but he will not spend it randomly.

At present, apart from Spring Magazine and Tokyo Asahi Shimbun, which has signed a long-term advertising contract, the only local promotion channels are available.

Oh yes, there is also the promotion of the official website on the Internet.

 (End of this chapter)