Tokyo Video Game Tycoon: Chapter 66 challenge
Chapter 66 Challenge
There are many people who are like a bow threatening a horse.
When they saw the creation of a game world on the website of Youxing Electronic Entertainment, they were very eager to join in and sign up to learn how to make games.
Just imagining that you can create an electronic world is cool.
But there are not many people who really dare to practice it.
Most of them still have jobs and have families.
In this era of bubble bursting, they dare not gamble. They have no extra time to do other work, so they can only suppress this impulse in their hearts.
They are actually waiting for the first person to eat the crab, but they themselves dare not take the first step.
At the same time, a new weekly sales record once again came to Zhu Youxing’s desk.
He picked up the data and began to study it seriously.
After three months of sales so far, the sales of game consoles have exceeded 300,000, which greatly exceeded Zhuyouxing’s expectations.
At the beginning, he thought that if the game console could sell 120,000 units in the first three months, that would be enough.
After all, people in this world don’t fully understand video games, and they need some time to settle in.
But perhaps the low-price strategy played a big role. Several top-notch high-quality games coupled with already cheap game consoles made it easier to open the market than imagined.
In order to silence their children’s noisy mouths, many parents spend some money to buy a game console with one or two games for their children. It is actually acceptable.
Some children can buy a game console with just a few years of savings, and they don’t have to rely entirely on their parents.
ˆAfter word-of-mouth fermentation from people who bought it, it quickly swept the Tokyo metropolitan area and its surrounding areas in three months, becoming a symbol of fashion, and has begun to spread rapidly to more areas.
The weekly sales of the Famicom and White consoles in the latest week have reached 40,000 units, which has completely surpassed the sales of game consoles in the first week, and looking at this trend, it will only rise every week in the future.
Happily, the sales data of games are also increasing rapidly.
Contra and Dragon Quest have also exceeded 200,000 sales.
Tetris is also hovering at 190,000, and several other games, including Bomberman, have sold 120,000 copies, which can be said to be gratifying.
The next week is the release date of the next game Red Fortress, and many players are already ready to buy it as soon as possible.
Zhuyouxing is quite satisfied with this sales data.
And the company's reserve funds are already quite sufficient, even if it is now possible to form a super team of several hundred people to make a large-scale game.
But it’s not possible yet. The game industry is not mature enough and there are not many talents related to the game industry. If we make large-scale games now, I am afraid that most of the money and time will be wasted on useless things.
The most important thing is to find ways to expand the scale of the industry. This is just the beginning.
Let’s implement the game producer training plan first. It is estimated that it will take about two to three months to train the first batch of programmers and producers to make games.
When these people gradually mature, the number and scale of games on the market will expand rapidly, and then the entire industry should gradually mature in another year or two.
At this time, Zhu Youxing already had many super classic big-budget games from later generations appearing in his mind.
For example, Red Dead Redemption, God of War, etc.
Hey, I really want to play these games, but it’s a pity that I can’t do it now.
Even a mature game engine has not been developed yet.
Just when Zhu Youxing was imagining the beautiful vision of future games, a slightly urgent knock on the door sounded.
Zhu Youxing brought his thoughts back and said, "Please come in."
“President Zhuyou, please look at this!”
A man wearing a crisp suit walked in. This man was named Yasutaka Natsume, and he was the general manager of the marketing department of the company that had just been established.
This is an executive hired by Minoru Matsuhashi through a headhunting company.
Previously, he worked for a machinery manufacturing company, but after the bubble burst, the company almost closed down. Employees began to look for their own way out, and then he was poached by Matsuhashi Minoru.
His business ability is good, and his previous decisions have helped the company overcome several difficulties. However, the company itself has insufficient development potential and was eventually eliminated by the market. He had no choice but to find another company.
When he learned that this was a start-up company, he didn't want to come at first, but after seeing the company's sales data in the first two months, he almost didn't hesitate anymore.
During the time he came to the company, he and Ohta Masaru worked together to build the marketing strategy and framework. Now that the sales of game consoles and games are so fast, he has a share of the credit.
Natsume Yasutaka came directly to Takeyusei's desk and placed two documents on the desk.
One of them is from today’s economic news newspaper, and the other is a screenshot from the Internet.
Zhu Youxing picked it up curiously, and then quickly fixed his eyes on one of the sections of the newspaper.
That is a relatively conspicuous advertising position in the newspaper.
If he remembered correctly, this advertising space cost 10 million yen a week, which was more expensive than a TV advertisement. When he heard this price, he immediately gave up advertising in newspapers.
At this time, what appeared in this advertising space was an electronic device.
This device has a simple gray square casing and two handles. On the handles, Zhu Youxing saw buttons that were very familiar to him.
On the left are four buttons, up, down, left, and right, which seem to represent the four direction keys. On the right are three buttons arranged in a triangle. The colors of the three buttons are distinguished by red, blue, and yellow respectively.
‘The most advanced and high-end electronic entertainment game console product: PN type electronic game console is now on sale! ’
In addition to newspapers, there is also an advertisement taken from a page on the Internet, which also promotes this PN game console.
“President Zhuyou, someone has started to imitate our game consoles. I think the legal department should be dispatched immediately to ban their sales.”
Natsume Yasutaka said with a serious expression.
He is a marketing veteran.
Once a product that is very similar to his own appears on the market, it means that users will be immediately diverted. At this time, Natsume Yasutaka knows that there is only one way to solve the problem to a certain extent, and it must be fast!
That is to warn the opponent of patent infringement and be prepared for a long-term lawsuit, which can slow down the opponent.
Nowadays, the development of Youxing Electronic Entertainment is on the rise. If the same game console competes with itself, it will definitely be a big trouble.
Natsume Yasutaka took this matter very seriously.
In his imagination, Zhu Youxing would probably be nervous when he saw the news. After all, he looked like he was only in his early twenties, which was normal.
He was surprised to find that Zhu Youxing was not nervous or panicked after reading the news. Instead, he seemed...a little excited?
PS: I just realized that I seemed to have missed a chapter yesterday. Sorry readers and bosses, I will make up for this chapter today, and then add another chapter to compensate tomorrow.
(End of this chapter)