Tokyo Video Game Tycoon: Chapter 648 A new era has arrived

Chapter 648 The arrival of a new era

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 The Titanfall project is the only one that Zhuyouxing cares about the most in this phase. The entire development process needs to be reported in detail. Once any development problems arise, Zhuyouxing will definitely solve them as soon as possible.

But fortunately, the development pace of Titanfall is very stable, and there are no major problems.

Of course, the programmatic design of the time travel gameplay still needs some time for experimentation, and this is definitely not something that can be done in a short while.

 But now that Aya Tsukino is here, if I really encounter a problem in program development, I would definitely go to Aya Tsukino.

 Then, there is a summary of Matsukashi’s market report in the European region.

 The player market in Europe is now very stable.

 Youxing Electronic Entertainment accounts for about 60% of the market.

 The remaining 40% is owned by local gaming companies and Surui Electronics.

 Such a market share is already quite good.

After all, this is no longer the era of absolute dominance.

At that time, the games of Youxing Electronic Entertainment in the FC and SFC era were really top-notch, while the competitors were generally quite weak.

  This situation has changed since the era of the GS1 game console.

Suri Electronics’ game consoles have also become more powerful, and more companies are developing high-quality games on Suri Electronics’ latest game consoles.

At this point, market share is of little significance. As long as players can continue to enjoy playing games, this is still very positive for the entire industry.

 The European market generally has little volatility and players are stable.

 Especially for gun, cart and ball games, the popularity is very strong.

 Football games are the best-selling games. Super Football Contest has sold more than 10 million copies worldwide, half of which were contributed by Europe.

Counter-Strike has also exceeded 10 million copies, and is moving closer to 20 million copies.

Need for Speed ​​is slightly worse. Global sales have not exceeded 10 million, but it is not far behind.

Then Zhu Youxing plans to make Titanfall a hit again.

 In the absence of top-notch games such as Call of Duty and Battlefield, the possibility of Titanfall conquering European players is very high.

 Then the next Super Football Competition will launch the new year product development system.

 Let a dedicated team of 500 to 1,000 people develop the Super Football Competition every year.

 It can not only train the team, but also maximize the benefits.

 Takeyusei simply made some comments on the document, and then put aside the business information sent by Matsuhashi Minoru.

 The next step is to give feedback on some information that he is concerned about.

 The first thing that appeared before his eyes was a company name that Zhu Youxing was very familiar with: Mickford.

This company is a technology company, focusing on mobile communications business, chip development, personal computer business, entertainment electronic products business, etc.

 The CEO of this company is an old friend: Myron Case.

 The parallel world of Steve Jobs through the eyes of a bamboo star.

 But he is younger than Jobs, and is only in his early forties.

And judging from his physical condition, he is quite healthy. It seems that he will not encounter the same bad luck as Steve Jobs.

 So in other words, this guy may become a strong enemy.

 So when Zhu Youxing saw the company name Mickford, he immediately became focused.

 He turned to the second page and looked at the content carefully.

 The above is some recent surveys of Mickford.

These investigations include public ones, and of course some are more private.

 Including Mickford's current products, as well as products that will be announced soon.

●The current product Zhuyouxing has long been very familiar with.

 In the products to be announced, Zhu Youxing saw several things that he had expected for a long time.

 Mobile smartphone.

  Simply put, it is IPHONE.

Myron Keys has finally reached this point.

 After several years of careful polishing and team training, Myron Case finally had the confidence to develop his first mobile smartphone.

 In fact, mobile smartphones should have been born earlier and become popular.

  But because people in this parallel world have too many entertainment projects, they don’t pay as much attention to smartphones as they did in previous lives.

 Just like when I first came to this world, the world already had relatively developed technology, but there was no market in the field of electronic games. Later, I still opened up the market myself.

 But regardless of whether it is a game market developed by oneself, the game market itself will rise sooner or later.

People’s demand for entertainment cannot miss electronic games.

The demand for comprehensive entertainment hardware products such as smartphones is the same. Sooner or later, it will become popular, but it will be slightly delayed due to some reasons.

 In terms of information, Myron Case’s upcoming products have been briefly introduced in detail.

 So far, Mickford has issued a large number of OEM and production orders.

Every link cannot be airtight.

  It may be quite mysterious to ordinary people, but for large companies, it is not difficult to investigate the product details released by a company.

Zhu Youxing took a rough look and estimated the performance and performance capabilities of this phone in his mind. Then he found that this phone had already reached almost the performance and quality of iPhone 4s at the beginning, and the appearance of the engineering prototype was also very simple, like that An entertainment product that people will like.

 If nothing else happens, this product should be a big seller in the future.

Zhu Youxing is not surprised by this.

 Even for himself, he would probably buy it and use it.

  Mobile phones are something that everyone needs to use. This is an iconic product of the new era, and everyone is indispensable.

At the same time, Zhuyouxing also understands that this thing will have a very strong impact on handheld consoles in the field of video games.

 So, should we advance or retreat?

 Should we try our best to compete with smartphones, or should we take a step back?

From a business perspective, retreat is the most reasonable and maximizes benefits.

 Stabilizing the market share of home consoles is enough to survive.

 However, if you don’t look at it from a business perspective and it is just Zhu Youxing’s idea, then there is only one answer.

Enter!

　　It just needs to be grasped at the right time. Faced with the fierceness of mobile phones, the timing of response is the most critical.

 It cannot be too early or too late, and the field of handheld consoles is not so easy to be completely invaded.

 Now, let’s continue to stabilize in the home phone market, complete some of the current development plans, and then consider smartphones for Mickford.

 Zhuyouxing has a plan, but at this moment, Surui Electronics has no idea of ​​the coming disaster.

 (End of this chapter)