Tokyo Video Game Tycoon: Chapter 438 Wait until retirement to be free
Chapter 438: Wait until you retire to be free again
When Hayakawa Ueto announced the price of the new handheld console, Takeyusei suddenly remembered a very famous scene in his previous life.
One of the most memorable scenes in gaming history.
In the original world, Sega and Atari still had a certain market share, while Nintendo dominated the entire market.
Then Sony released its first-generation home console product. At the press conference, the host only said a number.
299.
This represents the selling price of this new game console.
In the original world, the general price of a game console at that time had increased to more than three hundred dollars, and most people actually accepted this price.
But suddenly Sony entered the market and lowered the price to $299.
Happily speaking, Nintendo has a god-level game lineup.
However, Sony's punch directly killed Sega and Atari, which still had some market at the time, and these two companies completely lost the opportunity to turn around.
This is a price war, and this is how it is done.
Zhu Youxing, who had memories of his previous life, wanted very much to recreate the classic scenes from his previous life at that moment.
The total cost of my handheld console was ultimately controlled at around US$170.
But he directly stated the price of $149.
This is equivalent to a loss of twenty-one dollars on the sale of one unit.
If 100 million units were sold, wouldn’t it be a loss of US$2.1 billion?
Of course this account cannot be calculated in this way.
Sold 100 million units probably only three to five years later.
Processor performance also follows Moore's Law in this world, which means that processor performance doubles every eighteen months, but the price remains the same.
But my handheld console is ready to be sold and its performance will remain unchanged for more than five years.
As long as the performance remains unchanged, the annual cost of handheld consoles will decrease based on the reduction in mass production scale and chip costs.
Selling one unit this year may result in a loss of US$21, but next year, the loss may be less than US$10, and in the third year it may even turn a profit.
In the previous life, China's Xiaomi followed this path. Of course, he liked to play monkey. When he was losing money in the early stage, he engaged in hunger marketing to make himself lose less. He could also continue to attract attention, and then wait for two, three months or even half a year. The cost is reduced and the goods can be sold again to make a profit.
Of course these are irrelevant, video games are the most profitable thing.
If the sales are good, all the losses can be made back that year through video games.
In this way, we win the market, win reputation, and also win profits. Players are happy and so are we, a win-win situation.
Then it’s very confident to say that the Bamboo Star is priced at 149 US dollars.
Also, the reappearance of an old joke is a very famous scene. Isn’t it cool?
The feedback from players is also quite real.
They screamed on the spot.
Compared to the mediocre response from Surui Electronics next door just now, this is a stark comparison.
As for the game release?
Fuck the game release. If the players want to see me broadcast it for you, I don’t even need to appear.
And now Zhu Youxing can confidently say that even if he does not show trailers, players will decisively buy some specific series of works without any hesitation.
Zhu Youxing walked behind the scenes, and the staff behind the scenes were also shocked.
This is the fastest launch they have ever seen.
It ends when a series of numbers is finished.
Don’t talk about their staff.
The audience and reporters haven’t gotten their butts wet yet.
What about the duration of the subsequent press conference?
Of course there is nothing to do. There are enough trial machines in the venue. You can go and try it out, and there is no need for me to talk nonsense.
Originally, The Legend of Zelda and Super Mario were prepared, but now that most players have already had a premonition that there will be a new Super Mario game, there is actually no need to promote it themselves.
It’s the Legend of Zelda. It can be promoted well in the future.
Complete players are very satisfied, quite satisfied, extremely satisfied.
The new handheld console next door looks great, but it costs 249
The new handheld console from Youxing Electronic Entertainment has a larger screen and a slightly worse picture, but it only costs 149.
It is actually difficult for normal people to see this subtle difference in the picture.
It is only possible to see these differences unless two game consoles are put together and the same game is played at the same time.
Furthermore, a big screen is justice.
Youxing Electronic Entertainment is a full 1.2 inches larger here.
Let’s take an inappropriate example. It’s like a bra cup. Anyone can understand it.
It has been three minutes since Zhuyouxing left the stage, and the players at the press conference were still shouting excitedly. This is enough to prove the impact the price has brought to them.
The form of this press conference is also very dramatic.
This is simply the best press release ever.
All the reporters even forgot to pick up their cameras to record and take photos, and then it was over.
Many reporters were dumbfounded on the spot, and then hurriedly asked their colleagues to ask for a photo or video of the two taken.
It’s okay to buy it at a high price if you really can’t.
Then the smart reporter took his mobile phone and started editing the article on the spot.
Ten minutes later, Yuxing Electronic Entertainment’s dramatic press conference was posted on the Internet.
Three numbers made the players go crazy and shouted loudly on the spot: "Take my money, I want to buy a game console now!"
What was the response?
What kind of terrifying effect is this?
No one dared to think that the press conference could be held like this.
No, maybe someone has thought about it, but no one dares to take such a risk.
Because other companies need to be responsible to shareholders and shareholders, they must satisfy shareholders as much as possible.
But Zhu Youxing does not need to be responsible to anyone. If he is happy, he can dismantle the company, and no one can fart.
Many company bosses who saw this scene had red eyes.
They are not jealous of Youxing Electronic Entertainment because of the huge response achieved by the three numbers.
They are jealous of Youxing Electronic Entertainment and do whatever they want.
To be honest, many CEOs have gradually transformed into slightly more advanced wage earners as their companies expand.
In this process, they continue to raise funds and transfer rights in order to obtain a larger market.
At the same time, they are gradually losing their freedom, and they can no longer control the companies they founded as they wish.
Seeing Zhu Youxing's free and easy look and confident expression, they were most jealous of him.
I think we also had this confidence at the beginning.
But now we have more responsibilities, and they can no longer do such a thing.
I really wish I could do the same thing again.
Even if you resign because of this...well, let's forget about this. Making money is still important. Put freedom and other things aside for now. It won't be too late to gain freedom after retirement.
(End of this chapter)