Tokyo Video Game Tycoon: Chapter 437 Collective confusion 4000 words
Chapter 437: Collective Confusion (4,000 words chapter)
“Are you ready?”
"Ready."
“OK, lights! Opening!”
咚咚!
咚咚!
Thousands of people gathered in the dim venue, their eyes fixed on the podium in front of them.
Then the light shone on the side of the podium, and a middle-aged man with an Asian face walked out from behind the scenes, raised his hand and waved.
Countless people applauded to welcome him.
The middle-aged man was smiling. At this time, he did not have any airs of the company president and was very approachable.
He quickly walked to the center of the podium, and the huge screen at the back gradually lit up. The light red tone gave people a very spiritual feeling. The stimulation of red to human vision is obvious.
From a biological and psychological point of view, red can also stimulate people’s physical excitement the most.
Light red is relatively mild, but it is still very refreshing.
“You are very welcome to come from afar. I am the president of Surui Electronics, and my name is Hayakawa Ueto.”
On the stage, Ueto Hayakawa briefly introduced himself.
He is today’s host, and what he wants to introduce is naturally his latest home console and game console.
However, as a comprehensive electronic product company, it must also promote its other products.
This is not an electronic entertainment exhibition, but an electronic consumer exhibition. He still needs to take care of the emotions of other departments.
However, this can also be a good way to arrange the rhythm of product releases. Treating the two game consoles as the final promotional content for all products, while the others serve as a foreshadowing. This strategy is actually quite good.
He faithfully followed the conventional announcement strategy for press conferences or award ceremonies, which is one big and one small.
First release a product that is eye-catching enough, then a smaller one, and then a larger one. This way, it is easiest to keep viewers patient.
ˆThe first product released is something closely related to the blockbuster video game product, a television.
You can’t play a home game console directly after buying it. It’s not a handheld console or a laptop. You also need a display device.
TV is the best carrier for home game consoles.
TV can enhance family bonding.
Imagine that the adults have finished their work for the day and the children have finished school. In the evening, the family casually watches TV in front of the TV and chats about the latest gossip news and the like.
TV sets are, at least now, a very popular item in most families.
Suri Electronics happens to be equally strong in the TV industry. Their TVs are always the most advanced in this era, with half of the market share in the world. Even industry standards are customized by them.
With excellent picture performance and some new technologies that are gimmicky enough, TV is a good opening.
Then, there is a mobile Walkman product of our own, the one with a screen, which is very similar to the later IPOD.
Hongguo Company, which is very similar to Apple in this world, has declined. It can be said that many places are very different from the previous life that Zhu Youxing knew. This world may not be without Apple, but it will definitely not lack markets and creators.
Suri Electronics has accurately captured this medium-sized market, and at least it has been able to maintain a good profit scale.
As for the current Hongguo Company, they are almost half in ruins.
The continuous development of multiple unsuccessful game console products gradually dragged them down. They had no background in game console development and could not recruit qualified game developers. In the end, they themselves came to the end.
However, Myron Case, the former CEO of Hongguo Company, has gradually become more prosperous recently. Of course, this is another story.
Then, Hayakawa Ueto moved out several of his own various entertainment products in succession.
There are headphones, personal computers, thin and light laptops that compete with Morgan Group, home optical disc players, and a flip phone.
Perhaps it’s because this company still retains Japan’s very old-fashioned craftsmanship customs and is also very fond of flip phones, but the appearance is indeed quite good.
The press conference lasted for an hour, which is almost the limit of time for most people to watch a press conference.
At this time, Hayakawa Ueto felt that the heat was almost there.
So after he finished introducing the last inconsequential electronic product, he suddenly snapped his fingers to dim the lights on the entire stage, and the screen behind him switched from the image of the product just shown to a slowly flowing dynamic picture.
People were slightly stunned by the sudden change, and then Hayakawa Ueto's voice sounded again.
“I think you all should be looking forward to something, and next are the two products we will release at the end. These two products are also considered by us to be the most important product lines at this stage.”
coming!
Everyone is in good spirits.
At the same time, Takeyusei, Matsuhashi Minoru, Lorenzo and others were also watching the conference through real-time broadcast in another venue.
They can't go to the press conference, because they will be there after the press conference, and they only have ten minutes, and by then there will be no time to prepare.
“I am very happy to announce to you our latest electronic game product, the PNVITA handheld console.”
The spotlight turned back on. Hayakawa Ueto was already standing in the center of the podium holding the finished handheld device. Suddenly, the sounds of countless cameras began to sound like crazy.
This is the first time people have seen the physical form of this game console.
“This is a bold attempt we have made. Our new handheld console has unparalleled performance and the most comprehensive functions in the world. On this handheld console, you can experience games with ultimate graphics and enjoy a beautiful song. For music, you can even play movies using our mini-disc system.”
Behind him, on the screen were scenes featuring the characteristics of this handheld console.
Handheld console is instantly disassembled from its complete appearance, directly presenting the entire inside and outside of the game console to the audience.
This press conference is very intuitive.
Then Hayakawa Ueto began to demonstrate to everyone the latest game they were most proud of.
The picture is very good.
Even Zhu Youxing couldn't help but make a sound of admiration in his heart.
This picture, isn’t this the best picture I want to see on a handheld device?
This performance is estimated to be comparable to that of later generations of PSV, or even a little stronger.
And perhaps it is some kind of coincidence. The appearance of this handheld machine is also very radical. It chooses a large screen, but it does not have a touch function, because it was too late to do it after Yuxing Electronic Entertainment leaked the information, but this is also Some costs were saved and more money was invested in the graphics chip of the game console.
The screen size is not as big as that of Youxing Electronic Entertainment.
Yusing Electronic Entertainment's new handheld screen has a 5.5-inch screen, while Suri Electronics' only has a 4.3-inch screen.
The difference of more than an inch is very obvious on a handheld device, and it is also something that is impossible to recover in time.
However, a relatively smaller screen can once again make the game screen more refined and reduce the performance consumption of screen pixels, which is also beneficial.
This way to make up for each other, this handheld console now gives people a very good look and feel.
The game is what players want to see most.
Listening to music or watching movies doesn’t matter, it’s really meaningless.
They only care about how the game is.
Suri Electronics has met their needs very well in this regard.
That picture quality made these players feel amazing for the first time outside of Yuxing Electronic Entertainment.
With the support of the new 3D graphics chip, the graphics performance of this handheld console is very good. At least in the eyes of current players, this is the best product. This is really a leap forward in the era.
Previously, GBA only maintained in the 2D and pseudo-3D era, but Surui Electronics has brought players directly to the high-definition 3D era on handheld consoles, which is very scary.
At the press conference, countless players were ready to spend money to buy it.
“I think you are also looking forward to the price of this handheld console, so please look at the screen.”
On the screen, a handheld screen appears with several question marks.
This handheld console has a total of two models this time, one of which is a version with a touch screen and a secondary joystick, and the other is a version without any accessories.
Price is of course also what players pay most attention to, and they look at the screen with anticipation.
Subsequently, two sets of numbers gradually appeared.
The handheld version with peripherals is available for $299.
The handheld version without peripherals is $249.
Calculated from the initial development cost of this handheld console to the final cost of each machine after mass production, the final cost of each machine of the handheld console should be in the range of US$220 in the first year.
More than $100 of it was used to purchase the most advanced graphics chips, as well as other very advanced technologies of its own.
Such as the best audio module, the best screen color, and a very advanced mini disc compartment with additional configurations.
These combined costs are terrifying.
The version without peripherals can still make a little money, but the $299 version with peripherals is a pure loss. If Yuxing Electronic Entertainment was not planning to release a handheld console, he would not want to do this at all.
But Ueto Hayakawa believes that all this is worth it, because this is a mobile terminal in the multimedia field, and his expectation for the future of this handheld console is a seven-year or even ten-year sales cycle.
This is different from the sales strategy of previous handheld consoles. He is very optimistic about this handheld console.
At this moment, with a smile on his face, he wanted to see the excited feedback from the players.
However, the response seems to be mediocre?
The players in the audience who were excited just now because of the excellent configuration are now gradually calming down.
This is how the same thing?
“Is it...a little too expensive?”
At this time, someone in the audience said uncertainly.
“It seems… a bit, a home console is about the same price, right?”
Hayakawa Ueto gradually felt that something was not right at this time.
But now that the words have been spoken, and this price is the final price he and his shareholders have negotiated for many times at meetings, it can no longer be lower. Shareholders cannot accept selling a product at a loss and it is completely inconsistent with their company. Consistent style.
But even at this price, players still seem to be unable to accept it.
“Sir, please continue with the rhythm of the next press conference. There will be press conferences from other companies. If you extend it for too long, it will affect other companies and it will be difficult for us to do it.”
At this time, a voice came from the headphones he was wearing. The voice came from the organizer of the exhibition.
They are responsible for controlling the overall pace of the press conference. Large companies have relatively strict time limits for press conferences. Unless public opinion strongly demands more information, the press conference will not be easily delayed.
Hayakawa Ueto took a deep breath and smiled again.
“You may not be satisfied with the release of this product, so we will bring an even more important product next, which is also our last product, and that is our latest home game console PNF.”
New game consoles were brought to the stage.
Hayakawa Ueto regained his smile and showed everyone the operation of the game console.
And players have temporarily forgotten what happened just now and turned their attention to the next highly anticipated game console.
PNF game console this time has the picture performance capability that is close to that of the late PS3 era, which is already very close to the real picture.
With the help of Unreal Engine, a very good game engine, they can improve the game's visual performance to a great level.
Here, Ueto Hayakawa praised the Unreal Engine very much. Of course, people who don’t know the inside story will not know that the Unreal Engine is owned by Yusei Electronics Entertainment. They will only sigh that the picture is really great.
Because Brown Entertainment has previously released a first-person shooter game, and it was also a realistic war-themed game related to World War II, which brought people into an extremely exciting movie game world for the first time.
Brown is also a very forward-looking person, and this time, he became the first game development company to settle in PNF.
They announced their latest shooting game and several adventure games that have already been developed.
Then the price of the game console will be announced.
There is only one model of the home game console PNF, and the price is US$349.
This is also a number that surprises most players.
Previously, the price of home game consoles was still around 200 US dollars. This time, it has been directly increased by 100 US dollars. However, many players are still a little greedy after seeing the latest game screen displayed under the leadership of Huck Brown.
Now the graphics of GS1 are also very good, but it also depends on who you compare with.
There is really no comparison between the graphics of the PS2 era and the game graphics of the later PS3 era. The gap is quite obvious.
Relying on the excellent graphics, the response from players has been pretty good, which actually made Hayakawa Ueto feel a little relieved.
It seems that the situation is still under control.
However, it will soon be out of control.
Because the next press conference, that is, the press conference of Youxing Electronic Entertainment, officially started ten minutes after the end of Surui Electronics.
Hayakawa Ueto is actually prepared for the other party to also release a lot of games with excellent graphics and then publicize them with great fanfare. He has already thought of a strategy. Later, he will release some unfinished game CG graphics on the Internet to attract attention. Try to take away all the popularity of Youxing Electronic Entertainment.
However, Youxing Electronic Entertainment did not follow the routine.
As soon as the Suri Electronics press conference ended, many players and reporters rushed to the Youxing Electronics Entertainment press conference.
However, before their butts were warmed up, Zhu Youxing walked to the front of the stage alone. He first glanced at the seats that had just been filled and more players standing at the door, and then he smiled slightly.
“149”
A very simple number. After Zhu Youxing said it, he left, or slipped away without a word of nonsense.
All reporters and players were collectively confused.
? ? ?
ohhhhhhh!
(End of this chapter)