Back To 1995: Chapter 864 smashed wool
Chapter 864 Wool
The pop-up window function was pioneered by ICQ, and the effect is "very remarkable". It has also applied for a patent. When it was used for the promotion of Dimeng MP3 before, the click-through rate and playback volume of the advertisement were the highest in the history of Internet advertising.
Subsequently, the "excellent" function of the Internet pop-up function began to be "learned" and used by major websites in large numbers.
When ICQ used this thing, it was still somewhat restrained. It was only used once or twice a year. After all, it was very annoying, and ICQ did not want to be that rogue company.
But other Internet companies are not so particular about it. They can’t wait to put advertisements on users’ faces!
Especially this year, Internet advertising fees have dropped sharply, and the competition between major websites for traffic, users, and advertising has become more intense. Many websites have begun to play hooligans in order to survive and earn more advertising fees.
When the pop-up window ads came out, they began to hide and hide, and they couldn’t be deleted, making users scolded the mother. This situation has improved the user activity of Fortis Antivirus. Fortis has specially launched a product that can block spam advertisements. The program has gathered many users.
Internet users are naturally complaining about this kind of hooliganism. The Federal Trade Commission, the Federal Communications Commission, etc. have received many complaint letters.
The American Internet Society, established by Song Yang, is also preparing to introduce an Internet anti-malvertising law to sanction those rogue websites.
After all, the pop-up window function was developed by ICQ. Those sub-sites don’t pay ICQ royalties. They dare to abuse it. Isn’t this a proper way to disrupt the market? !
In the future, the function of pop-up advertising can only be used by websites that have been "agreed" and "recognized" by the American Internet Society. If a website that has not been approved by the American Internet Society dares to use it, it is illegal and will be re-authorized. Just fine.
The pop-up window is such a good function, then of course, only ICQ, PayPal, Xue Leshan online game platform and other companies are allowed to light up, and other websites are not allowed to light up, if you want to use it, just pay the money and pay the patent fee!
For the Alcatel P3 mobile phone, ICQ naturally uses the pop-up function. Before the global launch of the P3, ICQ carried out an advertising promotion for the global computer and mobile phones, nominally nearly 200 million users!
The one that can make ICQ spend so much energy and endure infamy for advertising is Alcatel mobile phone, and the advertising fee that Alcatel mobile phone needs to pay to ICQ is less than three million dollars...
Immelt, Edgar Bronfman Jr., who are in charge of ICQ management, are of course very dissatisfied with this kind of red fruit.
But there is no way. These agreements have been signed long ago. If ICQ wants to breach the contract, it will compensate 5% of Alcatel's mobile phone sales. Last year, Alcatel's mobile phone revenue exceeded 27 billion US dollars, which is ICQ. If it breaches the contract, at least one billion dollars will be paid to Alcatel Mobile, which is not a single time. In the next year, if ICQ breaches the contract, it will have to continue to pay!
Anyone with a discerning eye can see that this agreement is a pit. When ICQ signed this agreement with Alcatel Mobile, it must have done something wrong.
But there is no way. It was signed in black and white, and it has been implemented for two or three years. There are still more than ten years of agreement. Even if Immelt, Edgar Jr. Drop this agreement!
Even if there is a lawsuit, Alcatel Mobile is not afraid. This lawsuit will be held in the federal court in Texas, so I asked, how did Alcatel lose? !
In the face of a lawsuit that is sure to lose, and the possibility of facing a fine of several times, Immelt asked the legal department and chose to ignore it. He didn't care now, whether he would tear up with Song Yang. Bad face, the key is the annual fine of billions or even billions of dollars, ICQ really can't afford it...
In addition to ICQ's pop-up window, the ICQ community's overwhelming advertisements slapped users' faces, telling users that the most fashionable mobile phone in the world, P3 is about to be released, there are also PayPal payment platform, Xue Leshan online game platform, Fortis Antivirus software and other software with more than 50 million users or even hundreds of millions of users have also appeared in the advertisements of P3 mobile phones!
In addition to its own platforms and camps, as the leader of global Internet advertising providers, double-clicking naturally makes advertisements fly all over the sky.
Internet giants such as Yahoo, AOL, MSN, Lycos, as well as overseas websites and forums such as Yeadex, Nippon Yahoo, Sohu, Sina, 8848, Yinghaiwei, etc., spread P3 advertisements all over the world of Internet users.
In traditional media, Alcatel mobile phones are not stingy. Double-click has been cooperating with WPP advertising group. This time, the launch of P3 mobile phones in traditional media is also the responsibility of WPP advertising group.
On the day of the official global launch of the Alcatel P3 mobile phone, the newspapers, magazines, radio stations with the largest circulation in Manhattan, Times Square, London, Paris, Yanjing and other big cities in New York, as well as outdoor advertisements of landmark buildings, subways, buses, etc. , there are posters of P3 advertisements.
Only today, the advertising fee of Alcatel mobile phone is more than 76 million US dollars, just to make P3 mobile phone appear in the eyes of users all over the world!
Charlotte, North Carolina, driving a General Motors Brady to the flagship store of America Telecom in the city center.
Brady, who has returned to Charlotte for nearly a year, has re-adjusted to the pace of life here. There are not so many cool things in San Jose, there are no rumors of getting rich overnight, and there is no New York feasting, but it is true It's a place to live, and it's where Brady grew up.
Brady, in a suit and leather shoes, was carrying a briefcase. If he hadn't known Brady, he probably wouldn't have believed it. Just two years ago, when he was in college in San Jose, Brady was still a man with dyed hair. An enthusiast who is crazy about chasing electronic technology products.
Now Brady has joined the Charlotte Municipal Department to build a technology platform. To put it bluntly, he is building some websites for the municipal department and uploading some data to it. Now all states in America are implementing this kind of stuff.
Brady's department is a huge shortage, and there is also outsourcing in America. It's impossible for Brady alone to build websites for so many departments, transfer data, and connect with other cities and companies. .
As a result, as the leading "technical talent" in Charlotte's municipal department, Brady can "recommend" some companies to complete these tasks for the municipal department. Although it is not a big list, it is also a website with dozens of websites. The order of millions of dollars, and the annual maintenance cost in the later period, add up to a considerable amount.
During this time, there were many companies who came to "PR" him. If Brady was not a little timid, and his own wealth was rich, his parents had bought him a house and a car in Charlotte, Brady said. I can't stand those temptations anymore.
Stopped the car, Brady walked into the America Telecom flagship store, which had just been renovated and opened before Christmas.
Looking up at the flagship store of America Telecom in front of him, Brady saw a familiar style. Seeing this store, Brady couldn't help but think of his experience as an electronic enthusiast in those years. Looking back now, he was a little "crazy" at that time.
But Brady still can't help but miss the days when he could act recklessly. He could play a game all night, spend a night on the electronic forum, fight with some people, and learn from some big guys. Hands-on making a small electronic product.
And now, Brady has not been on electronic forums for a long time, and he has stopped chasing the latest trendy technology products. The electronic products that accompany Brady now are the P2 mobile phone released last year, and other things. , have been placed in Brady's underground warehouse, I don't know when it will be turned out again...
Thinking of the old days, Brady couldn't help but have a slight smile on his face, then shook his head again, he knew that those days would never go back, he now has a stable job, his parents will retire in a few years, he I also have a girlfriend who works in a bank, and it is no surprise that the two will get married.
Looking up at the short line of people in front of him and seeing the huge P3 mobile phone advertisement poster, Brady's heart could not help but move. Brady felt that it could finally prove that he was an electronic enthusiast. Maybe There are only Alcatel mobile phones, even if the current Alcatel mobile phones are not as cool as they used to be... But for Brady, Alcatel mobile phones still have a special meaning!
(end of this chapter)