Tokyo Video Game Tycoon: Chapter 957 How to do it?
How to do Chapter 957?
957
In some of the official offline stores of Youxing Electronic Entertainment, the shelves today are no longer filled with boxes of game cartridges and game consoles. In other words, most shelves no longer hold so many repetitive games. machine.
Internet technology in this world has developed to a more advanced level than Zhuyouxing expected.
People have long liked shopping on the Internet.
Offline stores of video games are the products most easily replaced by Internet shopping.
On the one hand, players can directly buy the digital version of the game so that they can experience the new game as soon as it is unlocked.
On the one hand, the physical version of the game can also be purchased through online pre-order, and then the official will estimate the release time of different game cartridges based on the launch time of the product, so that most players can buy it without leaving home. Latest games.
ˆ With the fairly convenient online shopping system, few people are willing to buy video games offline.
Except for the launch day of some big games, of course.
When the top IP works of The Legend of Zelda, Super Mario, and other Yuxing Electronic Entertainment are released, they will still attract many players to queue up to buy them at nearby direct-operated physical stores.
Because that might give you a chance to meet the core developers of the game directly.
Generally, these developers will also go to different stores for signings when the game is launched, which can be regarded as a means to increase the popularity of physical stores.
As for the rest of the time, offline physical video game stores seem to be a bit empty.
But it has been a little different recently.
Youxing Electronic Entertainment recently launched a batch of game consoles with limited appearance.
And each game console with a limited appearance is designed by a dedicated design team to be as close to the style of each game as possible.
Like the limited version of The Legend of Zelda: Breath of the Wild, its SWITCH base is designed based on the appearance of the Shikar Stone.
There is a very obvious pattern of the Shikar Stone on the base, and when the switch is placed on the base, the base will make a crisp sound of the Shikar Stone being activated. A light is also specially designed and installed in the center of the base. , indicating that the Shikar Stone is activated and lights up.
Another example is the limited version of the home console of Doom. The entire shell of the home console is the entrance to a devil's cave, from which countless demons seem to pour out and rush into the world to destroy everything.
There is also a limited machine for the football league. Professional designers from the Champions League and other leagues participated in the joint design of a home limited machine with a shape that perfectly matches the football style.
The appearance of each limited-edition machine can be regarded as extremely cool.
Before this, the limited edition machines of many games were a little perfunctory. Most of them were just a skin similar to the game style. There was almost no design difficulty and they were just money-making things.
These limited machines appear to be full of sincerity.
The most important thing is that the price of these limited-edition consoles is not expensive, generally only a dozen or twenty dollars more than the normal version of the game console.
But there is no core player who does not covet these limited edition machines.
However, these limited machines are limited to purchase online.
Sometimes thousands of people may rush to buy a limited edition machine online, but there may not necessarily be so many people snapping up a limited edition machine sold offline, so sometimes players have the opportunity to grab it offline. A good limited edition machine.
This has caused the offline stores of Youxing Electronic Entertainment to resume their bustling scene.
However, this kind of limited-edition machine is an unconventional customized product after all, and it is impossible to mass-produce it. Only about 100,000 units of the best-selling limited-edition game product are produced worldwide.
Although it is not ruled out that the production batch will be increased in the later stage, if it is allocated to each game IP, players who are willing to buy will also share it equally.
Even so, sales of Youxing Electronic Entertainment's Switch handheld console and home game consoles have increased by about 15% in a short period of time.
This is still a bit worse than the average sales volume during its peak period.
If you want to get more benefits, you obviously need to find other ways.
By the second half of 2015, Zhu Youxing looked at the revenue data and felt that he should finally bring out the big killer.
Of course, this killer weapon is not actually anything particularly shocking. It is not a top-level game. After all, top-level games are difficult to produce and cannot be mass-produced on a large scale.
But there are several other means that can greatly stimulate players’ consumption.
"President, the planning of this limited-edition machine has indeed improved Xiaoling a lot, but I still feel that it can only be regarded as quenching thirst. It is difficult for most people to increase the sales of the game. It seems that the player base has also reached the upper limit. "
Zhu Youxing asked without raising his head: "Have you ever investigated how many video game players there are today on the Internet? I mean the number of users including mobile phones, handheld consoles, and all entertainment related to video games. "
"This... is probably around one billion. This is actually quite scary data, but there are not many consumer groups. Among them, people who play free mobile games account for more than 80% of the number, and the remaining 100 Only 20% of consumers are considered a consumer group, and this data has been maintained for several years without much increase.”
“One billion is still a bit small.”
Zhu Youxing said with a smile.
According to the memory of Zhuyouxing’s original world, there were a total of four billion video game players in the original world.
I have sold hundreds of millions of FC game consoles in places like South Africa.
The total sales volume of FC red and white game consoles has now reached an astonishing 600 million units, which is simply an unprecedented sales performance or even unprecedented. Even Zhuyouxing himself may have difficulty breaking through such sales.
However, these 600 million sales did not actually bring much revenue to itself. In the later period, FC always maintained a sales rhythm of neither losing money nor making a profit, or occasionally making a small loss.
The purpose is actually to expand the player base.
But now it seems that this speed is still a bit slow.
"President, we already have a population of one billion. Isn't that enough? I think we should actually change some directions and invest more money in developing the in-game purchase model. Look at our life or death. Isn’t beach volleyball a very popular example?”
“This is okay, but I also want to find some other means.”
Zhu Youxing is actually no longer short of money now. The money he has now is enough for him to squander the company for who knows how long.
Solving the revenue problem is just a matter of course now.
“We should do something that is more in line with our style and can bring benefits to players.”
How to do?
Several people looked at Zhu Youxing together, trying to figure out the solution from Zhu Youxing's expression.
(End of this chapter)