Tokyo Video Game Tycoon: Chapter 839 Two-pronged approach
Chapter 839 A two-pronged approach
839
On the last day of the carnival, Yuxing Electronic Entertainment announced the final release date of the switch, which was July 1, 2010.
This season is also a time when people have relatively leisure time. Summer is coming, and people’s demand for entertainment will be greater and greater. Because they are all so hot, they must find some outlet.
And obviously video games are a very good choice.
The end of the carnival is the time for the final four months.
And now the arrow is on the string and has to be fired.
Not long after the Game Carnival ended, Surui Electronics also announced its new next-generation home console.
For handheld consoles, Suri Electronics is obviously much more deeply hurt than Youxing Electronic Entertainment.
Youxing Electronic Entertainment temporarily gave up on the handheld business when smartphones first emerged and did not invest too much capital and energy, so now there is not much pressure to restart the business. In addition, Youxing Electronic Entertainment itself is Zhu Youxing's words are whatever he says. Even if the company goes bankrupt, he doesn't have to be responsible to anyone.
But Suri Electronics is different. Shareholders, large and small, will not allow an industry to squeeze the company's funds too much, let alone squeeze the funds, and in turn suffer a lot of losses. Then these shareholders will be even more unhappy. .
So Surui Electronics may not return to the field of handheld consoles in the short term. At least they have to see how the momentum of Yuxing Electronic Entertainment's handheld consoles is this time.
In the past, Youxing Electronic Entertainment crossed the river by stepping on their Suri Electronics stone. Now it is Suri Electronics' turn to cautiously follow behind Youxing Electronic Entertainment.
Of course, there is also a secret cooperation relationship between the current president of Surui Electronics, Hayakawa Ueto and Takeyusei.
The two sides do not have much of a relationship on the surface, but secretly they have formed a quiet alliance.
The two sides will no longer openly compete, at least not in a short period of time, until the two sides cooperate to completely suppress the thorn in the side of Mickford, so that this thorn will no longer want to capture the player market, then Surui Electronics will return.
Recently, Surui Electronics has also reached a cooperative relationship with Facebook.
Facebook will provide Surui Electronics with its own smartphone operating system.
This operating system is simply an open source system and has greater development space than a closed system like Mickford.
Open source also makes this a good soil for game development.
Suri Electronics can use this to develop its own smartphones.
Although this will result in him having to pay Facebook a large system license fee every year, at least he will be considered to have entered the field of smartphones and will not fall behind others when the new era arrives.
As for whether you can make money from this, that is another matter.
Suri Electronics’ latest home console was decided within a few days to be released between Halloween and Christmas this year.
This is also a time when people’s desire to consume is strongest.
It makes sense that most companies would choose to release their latest products at this time. This is the experience accumulated by the market over the years.
Then, Suri Electronics and Youxing Electronic Entertainment worked together intensively for the final sprint.
During this period, Suri Electronics and Youxing Electronic Entertainment also worked on a two-pronged approach, announcing one or two first-party or third-party video games almost every one or two weeks.
Each video game also looks pretty good.
Relying on this strategy of continuously announcing games, players have little free time and can discover a new game every period of time, which can also attract players' attention.
But Mickford's life is not going too well.
At the moment, there is a head-on competitor like Facebook, and behind it there are two companies that are eyeing the company, Youxing Electronic Entertainment and Surui Electronics.
Leaving aside Yuxing Electronic Entertainment for the moment, this is a company that focuses on making games. In fact, the competitive relationship between the two parties is not that obvious.
At the beginning, I was more hit by Surui Electronics.
Now Suri Electronics is obviously planning to launch an offensive against Mickford from other aspects.
Coincidentally, Mickford happened to be preparing to release his new home PC recently.
The home PC field is also a product line that Myron Case has always been obsessed with.
His PC industry was still aborted because of video games, and it didn’t make any waves in the end.
But he still firmly believes that his family’s PC industry still has great development potential.
But now competitors are not vegetarians. Surui Electronics’ home machines have taken away the attention of too many players.
Since Suri Electronics introduced the concept of industrialized game development from Youxing Electronic Entertainment, Suri Electronics has been developing significantly faster than before.
Large-scale industrialized games were born.
One drawback of these industrialized games is that they are very homogeneous.
But at this moment, players are still willing to accept this kind of relatively homogeneous industrial game.
This kind of thing has advantages and disadvantages.
The advantage is that more uninformed users will be attracted by these cool-looking games, and then be ready to try such games.
This type of game also has a very fast learning phase, and both novice players and experienced players can have fun playing it.
The disadvantage is that it will quickly consume the player's patience.
This kind of highly homogenized game can probably last for two or three years before players will find it boring. If we don’t consider transformation quickly, this kind of mass-produced industrial game will in turn become a fatal poison.
Takeyusei didn't talk to Hayakawa Ueto about this.
It’s not that he’s being petty, it’s just that he feels that if he reminds Hayakawa Ueto like this, this guy might also suspect that he’s not a time traveler. Even if one person doubts him, there’s no need for Hayakawa Ueto, a competitor, to say too much. many.
The more you speak, the more mistakes you make.
Furthermore, the life and death of Surui Electronics had little to do with him.
In case Suri Electronics really rises in the future, the disadvantages caused by this mass production game may be a trump card that gives itself an advantage, which is equivalent to leaving a hole for Suri Electronics.
After all, this is also a business competition, and we cannot always be polite.
Surui Electronics is also very clear about this kind of commercial reservation. When the time comes, Hayakawa Ueto will only think that he did not predict these things in advance and did not anticipate these things like Takeyusei. That is just I'm just not good at my skills.
As for Mickford, who the two companies are jointly dealing with, their video game team is actually gradually established at this moment, and they are obviously planning to start using video games to regain some markets, but this seems to be very difficult.
After all, the video game market has been divided up by Youxing Electronic Entertainment and Surui Electronics a long time ago, and it is really difficult for others to enter.
(End of this chapter)