Tokyo Video Game Tycoon: Chapter 839 Two-pronged approach

  Chapter 839 Two-pronged approach

  839

   On the last day of the carnival, Youxing Electronic Entertainment announced the final release date of Switch, which is July 1, 2010.

  This season is also just a time when people are relatively free. Summer is coming, and people's demand for entertainment will also increase. Because people are panicking due to the heat, they must find some outlets.

   And obviously video games are a very good choice.

  The end of the carnival is the time for the last four months of sprinting.

   But now the arrow is on the string and has to be launched.

   Not long after the end of the Youxing Carnival, Su Rui Electronics also announced its own next-generation home console.

   As for the handheld, Su Rui Electronics obviously suffered a much deeper injury than Youxing Electronics Entertainment.

Youxing Electronic Entertainment temporarily gave up the handheld business when the smartphone was just emerging, and did not invest too much capital and energy, so it is not too much pressure to start again now, and Yuxing Electronic Entertainment itself is Zhu Youxing speaks with one word, he does what he says, even if the company goes bankrupt, he doesn't have to be responsible to anyone.

But Su Rui Electronics is different. Shareholders, large and small, will not allow an industry to squeeze the company's funds excessively, let alone squeeze the funds, and in turn lose a lot of money. Then these shareholders will be even more unhappy. .

  So Su Rui Electronics may not return to the field of handhelds in a short time, at least they have to see how the momentum of Youxing Electronics Entertainment's handhelds is going to be.

   In the past, Yuxing Electronics crossed the river stepping on their Su Ruidian stone, and now it was Su Ruidian's turn to cautiously follow behind Yuxing Electronics.

   Of course, there is also a secret partnership between Ueto Hayakawa, the current president of Su Rui Electronics, and Zhu Yuxing.

  The two sides don’t have much relationship on the surface, but secretly they have formed an alliance quietly.

The two sides will no longer compete openly, at least not in a short period of time, until the two sides cooperate to completely suppress the thorn in Mi Kefu, so that this thorn will no longer try to seize the player market, then Su Rui Electronics will return.

  Recently, Su Rui Electronics also reached a cooperative relationship with faceboo.

  Facebook will provide Surui Electronics with its own smartphone operating system.

  This operating system is simply an open source system, which has more room for development than a closed system like Mickford.

  Open source also makes it a good soil for game development.

  Su Rui Electronics can use this to develop its own smart phones.

  Although this will cause me to have to pay a large amount of system licensing fees to Facebook every year, at least I can be regarded as entering the smartphone field, and will not fall behind when the new era comes.

   As for whether you can make money from it, that's another matter.

  Su Rui Electronics' latest home console was decided within a few days to be released during this year's Halloween and Christmas.

   This is also a time when people's consumption desire is strongest.

  It makes sense that the latest products of most companies will also choose to launch at this time. This is the experience summed up by the market over the years.

   Then Su Rui Electronics and Youxing Electronics Entertainment worked together in full swing for the final sprint.

  During this period, Su Rui Electronics and Youxing Electronics Entertainment are also two-pronged, and almost every one or two weeks will announce one or two first-party or third-party video games.

  Each video game also looks pretty good.

  Relying on this strategy of continuously announcing games, players have little free time, and can discover a new game every time, which can also attract players' attention.

   And Mickford is not doing well here.

  Facebook is a frontal competitor, and behind it are Youxing Electronic Entertainment and Surui Electronics, two companies that are eyeing each other.

  Youxing Electronic Entertainment aside, this is a company that focuses on making games. In fact, the competition between the two parties is not so obvious.

  At the beginning, it was Su Rui Electronics that I hit more.

   Now Su Rui Electronics obviously intends to launch an offensive against Mi Kefu from other aspects.

   It just so happened that Mike Fu happened to be preparing to release his new home PC recently.

  The field of home PC is also a product line that Myron Case has always been obsessed with.

   Once his PC industry was stillborn because of video games, and there were no waves in the end.

  But he still firmly believes that his own PC industry still has great potential for development.

   But now the competitors are not vegetarians either, Su Rui Electronics' home consoles have taken away the attention of too many players.

  Since Su Rui Electronics introduced the industrial game development concept of Youxing Electronic Entertainment, Su Rui Electronics' development speed is obviously much faster than before.

   A large number of industrialized games were born.

  One of the disadvantages of these industrialized games is that the homogenization is very serious.

  But at this moment, players are still willing to accept this relatively homogeneous industrialized game.

   This kind of thing has advantages and disadvantages.

  The advantage is that more uninformed users will be attracted by these cool-looking games, and then they are ready to try such games.

  This type of game also has a very fast learning phase, and both novice players and veteran players can have fun playing it.

  The disadvantage is that it will quickly consume the player's patience.

  This kind of game with serious homogeneity can last for two or three years before being bored by players. If you don’t pay close attention to transformation, this kind of mass-produced industrialized game will turn into a deadly poison.

   At this point, Zhu Yuxing did not talk to Hayakawa Ueto.

It's not that he is narrow-minded, but he feels that if he reminds Ueto Hayakawa like this, this guy will suspect that he is not a time traveler. many.

   The more you say, the more mistakes you make.

   Besides, the life and death of Su Rui Electronics had little to do with him.

  If Su Rui Electronics really rises in the future, then the disadvantages of this mass-produced game may instead be the hole card that allows itself to gain an advantage, which is tantamount to leaving a hole for Su Rui Electronics.

   After all, this is also a commercial competition, and we can't just show respect.

Su Rui Electronics is also very clear about this kind of commercial reservation. When the time comes to really step into the pit, Hayakawa Ueto will only think that he did not predict in advance, and did not predict these things like Zhu Youxing. It's just not good enough.

  As for Mike Fu, who the two companies are dealing with together, their video game team is actually gradually established at this moment, and they obviously plan to start using video games to regain some of the market, but it seems very difficult.

  After all, the video game market has been divided up by Youxing Electronic Entertainment and Surui Electronics a long time ago, and it is really difficult for others to enter.

  (end of this chapter)