Tokyo Video Game Tycoon: Chapter 829
Chapter 829
829
This face-to-face meeting is also a phased summary of Youxing Electronic Entertainment.
Of course the announcement of these games is not the end.
At the end, The Legend of Zelda: Breath of the Wild was also officially announced.
If the GTA series is the benchmark for realistic open-world sandbox games, then The Legend of Zelda: Breath of the Wild should be the benchmark for fantasy-based open world sandbox games.
These two benchmarks are the standard answers for the two types of sandbox games.
Slightly smarter game companies will gain a lot of popularity if they copy these two types of games in the future.
In The Legend of Zelda, there will be a strong emphasis on a fairly professional physics system.
Through this unique physics system, an extraordinary gaming experience can be brought to the entire world.
But this is much more abstract than the GTA series. The actual gameplay content of the game cannot be fully demonstrated through the game demonstration, but the famous game name The Legend of Zelda alone is enough to excite many players.
At this point, Youxing Electronic Entertainment’s face-to-face meeting has also come to an end for the time being.
It is said to be temporary because Yuxing Electronic Entertainment will promise to hold several more face-to-face meetings before the switch is fully released.
Zhuyouxing hopes that through more direct interviews, players will have enough understanding of this game console.
The day after the face-to-face meeting, Zhu Youxing received several phone calls.
These phone calls include interview requests from major newspapers, simple inquiries, and letters from enthusiasts.
Most of them are asking why the latest game console is like this.
There is no need for Zhu Youxing to explain this.
That’s what Yasutaka Natsume does.
The local promotion activities are still going on, and Natsume Yasutaka did not forget to attend multiple interviews at this time to explain this new game console product.
At Zhu Youxing's current status, he no longer needs to deliberately show his face, and if he has the time, Zhu Youxing still prefers to spend time with the game development team to supervise the development of the game.
Now he has many projects.
In order to have enough game works released on time after the release of the switch, he once again started his own explosive method.
At a professional forum speech conference, Natsume Yasutaka attended the meeting and spoke to all the marketers in the industry related to video games in the audience.
Youxing Electronic Entertainment is known as the king of the video game marketing industry.
They not only have excellent game support, but also in terms of publicity, Youxing Electronic Entertainment has repeatedly made surprising moves, impressing players.
Even now, if some non-player groups mention video games, the first thing they think of subconsciously is Youxing Electronic Entertainment.
Nowadays, Youxing Electronic Entertainment is tightly bound to the name of video games.
The operational capabilities of this brand are also quite terrifying.
As one of the general managers of the marketing department, Yasutaka Natsume is naturally qualified to attend such forum summits and share his experiences with everyone below.
After the sharing of the experience, there was a question-and-answer session.
However, most of the questions asked have nothing to do with marketing, and most of them are related to the face-to-face meeting that Youxing Electronic Entertainment just conducted recently.
Natsume Yasutaka had already prepared for this, so he didn't panic. Even if he was asked some professional questions, he could answer them calmly.
“Mr. Natsume, I would like to know if this switch is a direction for your company’s future game development? Does it mean that you will not continue to develop the latest home game consoles in the future?”
Natsume Yasutaka smiled at the person who asked the question and said: "You are half right and half wrong about this. What is right is that switch is indeed one of our future development directions, because we have always believed in the handheld field. It has its extraordinary unique advantages, and there are definitely a lot of players who like handheld consoles. Therefore, when we launch the switch this time, we want to regain the trust of these handheld players and tell these players that we are back and will We’re back with more works to excite you!”
The sound of clicking and typing on the keyboard was immediately heard from below.
The summit speeches in the audience were not all marketing talents in the industry, but also a group of journalists from the electronic consumer field who came over after smelling the smell.
It would be really easy for Natsume Yasutaka to make a fool of himself if he was not prepared.
“Then what Mr. Natsume said just now is wrong. Do you mean that you will not give up the traditional home computer field in the future?”
"That's right." Natsume Yasutaka nodded, "The traditional home computer field also has its own very unique advantages, that is, the picture quality and smoothness are stronger. After all, mobile processors are incomparable to ordinary processors. Yes, this is the absolute gap in energy consumption ratio and performance volume, so we will not give up on home consoles in the future. You can actually think of switch as our new understanding of handheld consoles and part of the handheld console business line. This is a brand new expansion, but this does not mean that we will completely replace our previous traditional home computer field. In the future, there will be more outstanding works announced in our traditional home computer field, and I don’t think it will take long for everyone to be able to I’ve seen it, so you can look forward to it.”
“Natsume-san! Here, here!”
Natsume looked at the person who raised his hand and said, "Please speak."
“So, Mr. Natsume, after relaunching your handheld product line, do you want to compete head-on with the smartphone field?”
“Why do you say that?” Natsume Yasutaka asked.
This person was stunned for a moment, and then said subconsciously: "The handheld field is a portable product, and smartphones are also portable products. Users will always choose one of the two, right?"
Natsume Yasutaka shook his head: "Why do you have to choose one of the two? Your question is actually inappropriate from the beginning. Smartphones are different from handheld devices from the beginning."
“But...but didn’t the rise of smartphones directly defeat handheld consoles? If handheld consoles want to rise again, don’t they have to regain the users of smartphones?”
“No, we didn’t mean to do that.”
Yasutaka Natsume continued to shake his head: "I would like to emphasize that handheld consoles are different from smartphones. We are in two completely different fields. Maybe there were some user conflicts between the two, but handheld consoles are There is no doubt that it is used to play better games, and smartphones are used for multimedia entertainment. The two are actually not in conflict at all,"
(End of this chapter)