Tokyo Video Game Tycoon: Chapter 735 crucial moment
Chapter 735 The crucial moment
734
There are about three periods of peak sales season for video games every year.
One is March and April in the first quarter, which is the holiday time for children.
No matter what, the spending power of children in video games cannot be ignored.
Children's games can often generate a lot of revenue without having to be of very high quality.
The second peak season is around July in the middle of the year.
The third peak season is the period from Halloween to Christmas at the end of the year.
Among the three peak seasons, the third is the leader.
Players will choose their favorite games to buy during this time, and then play them at home.
But at the same time, this sales season isn’t just for video games.
Many entertainment products and electronic products also release new products intensively during this period, and then strive to obtain good sales data in the peak season at the end of the year.
Before the annual game awards, Mickford once again announced his latest smartphone product of the year.
MK2
A smartphone that looks more beautiful and concise is already eighty-nine points similar to the iPhone in Zhuyouxing’s original world.
And its closed-loop ecology also gives Mickford an advantage in this era.
At the same time, smartphones have also begun to become a topic for people to chat after dinner.
More and more smartphone manufacturers are beginning to surface at this time, and they all want to get a piece of the pie at this time.
This also includes Suri Electronics.
As an electronics giant with an entire industry chain, smartphones can now make so much money, so they cannot easily miss it.
So they also released their first smartphone product this year.
This smartphone has a very standard Japanese technology style and looks cool. It is loved by many users who are fans of Suri Electronics and are ready to spend money to buy it.
Compared with video games, this kind of mobile product that people must carry around has a larger market.
Suri Electronics’ smartphones received good market feedback after they were released in about October.
Users are quite satisfied with this product, but they also point out that the current operating system of Surui Electronics is not as good as Mickford's smartphone operating system and still needs improvement. However, no matter how you look at it, Surui Electronics' smartphone sales The results were very satisfactory to shareholders.
However, this also caused their video game business unit to decline somewhat.
Had it not been for the support of President Ueto Hayakawa in the video game business department, I am afraid that this department would have declined rapidly.
“This is a crucial battle! We must prove our strength in this Christmas sales season this year!”
In the video game business department of Surui Electronics, the general manager spoke impassionedly to the employees in the audience about the importance of this year’s peak sales season.
"Our tentative goal is to not lose to the mobile phone business department next door in terms of sales, so we are going to release a few big-money games that we have already kept at the bottom of the box! Also, all marketing departments must work together. This time Our propaganda will be completely full, and we will fight a battle that we will definitely win!"
“Well, we still have Yuxing Electronic Entertainment as a competitor. With Yuxing Electronic Entertainment here, can we really achieve very good sales results?”
Some people have raised their concerns.
The general manager smiled slightly: "Speaking of Youxing Electronic Entertainment, I just want to say that they have not released any new first-party masterpieces during this time this year, which is very beneficial to us. The sales volume can never be as good as the sales volume of new games. New games always have fresh elements. So even if we cannot beat Yuxing Electronic Entertainment, there is no problem in gaining a sales advantage in this sales season. After all, we are With the Game Studio being awarded the annual game award, we can now boast that the works we produce will not be worse than those of Yuxing Electronic Entertainment."
Listening to their boss's speech, these people did feel a little passionate.
This is not just a matter of life and death for their department, but also a matter of life and death for their own work.
They are all old employees of Surui Electronics. If this battle fails, they may lose their current salary grade and their status in the company.
They have all enjoyed the highest level of treatment in the company, so they must not admit defeat!
Under the strong mobilization of the department head, the employees became enthusiastic and expressed that they would follow the company's instructions and do everything possible to complete the sales volume during this year's peak sales season.
So, within a dozen days before Christmas, all members of Surui Electronics’ game department took action.
ˆThe marketing department uses all their marketing funds to promote a series of Surui Electronics products.
Due to industrial transformation, they have returned to the home console market, but this does not mean that they will completely abandon the handheld console business. After all, they have reaped dividends in the handheld console market.
Employees in the non-marketing department are either working hard to produce the latest FIFA football game and a 3D racing game before Christmas, or they return home to mobilize their families. Help recommend Surui Electronics game consoles.
And this did have some effects.
The relatives and friends of these people bought Surui Electronics game consoles on the recommendation, and also bought one or two games.
This makes the game business department of Surui Electronics extremely happy. It seems that this kind of publicity is still effective.
So they continued working and promoting at full capacity, and the whole department seemed to be in a daze.
Hayakawa Ueto didn't say much when he saw this scene, because he also knew that this would be a matter of life and death for the game business department. He was now considering the issue from the perspective of the entire company, and could no longer be too biased, so he could only Watching silently, at best trying to pass some approval matters so that the game business department can work more smoothly.
Then comes the final sales spree before Christmas.
Most parts of the world have entered into an atmosphere to welcome the holidays and the New Year.
However, the employees of Surui Electronics’ game business department have not stopped at all, and continue to work hard and promote hard.
Finally, when 2007 came to an end and the New Year holiday ended, the sales performance of the game business unit had the final results.
“We achieved a sales profit of 37 million during the Christmas period! This is a very good result!”
The head of the department excitedly announced the final results to his employees, who were then greeted with cheers.
The head of the department also smiled, but there was a bit of bitterness underneath the smile.
Because Surui Electronics’ mobile phone business unit’s Christmas sales profit reached $100 million…
(End of this chapter)