Tokyo Video Game Tycoon: Chapter 334 The value of IP

Chapter 334 The value of IP

“President, these are some game production projects we are ready to discuss. They are all joint productions with well-known companies. They can help our company continue to expand its reputation and make more partners through derivative works.”

At the headquarters of Yuxing Electronic Entertainment Company, Zhuyusing continues to devote himself fully to the development of Final Fantasy 7.

But occasionally there are things he needs to make decisions about.

Zhu Youxing will control the overall direction of the company, and then leave the remaining management details to professional company management talents.

But there was one right that he never delegated to anyone else.

 That is the right to decide on licensing of derivative works.

As the company develops better and better, each of the company's game works is also a hidden IP treasure.

For this reason, Youxing Electronic Entertainment has also set up its own peripheral copyright department. Sometimes it produces some game-related peripherals by itself, such as making Pokémon creatures into plush toys for sale, or making them into trading cards. cards and the like.

ˆThrough the licensing and self-development of this product, it also provides a lot of financial support for game development.

  Sometimes just the sales of these peripherals can bring in profits of hundreds of millions of dollars, which is very gratifying.

However, there are only a few IPs with profits of hundreds of millions of dollars, including the Mario series, Pokémon series, and Tetris series.

It was actually unexpected that the peripherals of the Tetris series would also sell well.

 In its previous life, this game was the best-selling game in the world, but its IP value has never been particularly high.

 Mainly because the content of Tetris is a bunch of blocks that are combined into shapes, and there are no very attractive features.

 You said it would be inappropriate to use it to make a movie, but it would be weird to make an anthropomorphic animation.

 Used to make peripherals? The surrounding area of ​​a bunch of blocks doesn’t seem particularly attractive either.

  So in the previous life, Tetris had always only had a great influence on the game and could hardly expand.

  But people in this world particularly like Tetris.

 So far, sales of Tetris have exceeded 10 million.

 The first is the terrifying installed capacity of the GB series. GB, GBC and GBA have Tetris built-in at the first launch.

 Suitable for all ages, you can play it anytime and anywhere.

 Then the trial production of related peripheral products began.

 The peripheral production department didn’t have high hopes at first. They also felt that this thing would definitely not be as attractive as the cute image of Pokémon.

 However, some Tetris pillows and key chains are often out of stock once they are sold.

 Everyone will have games they don’t like, and it is inevitable that some games will have a lot of negative reviews because they don’t like playing them.

 But Tetris is the only game with almost zero negative reviews, and few people in this world hate it.

Then Tetris peripherals are also very popular.

 As soon as the peripheral team saw this situation, they immediately increased the production of peripherals.

From the beginning, it only had simple peripherals such as pillows, key chains, and refrigerator magnets, and then it also developed trading cards, Tetris toys similar to building blocks, and even Tetris products co-branded with luxury goods.

 Even cosmetics are co-branded, so the derivative income of Tetris is actually very scary.

Zhu Youxing was a little surprised when he learned about this situation. In the end, he concluded that people in different worlds have different ideas. Some things may not have been popular in the previous life, but they will have different effects in this world. .

This time, the peripheral derivative production department came up with several new projects, including cooperation between some works and other toy manufacturers. Zhuyouxing took a brief look at them to make sure they would not involve game content. He nodded in agreement.

But something soon appeared that made him more concerned.

˜Mario’s film production authorization was granted by a large film and television group in the United States.

 This film and television group... Zhu Youxing remembers that they wanted to target him.

 At that time, the main target of this film and television group should be the Russian businessman Tukarev, and he was brought along by the way.

But after these things gradually subsided, they just wanted to act as if nothing had happened, took the initiative to show their goodwill, and hoped to make a Mario series of movies.

 Their business team obviously saw the potential of the Mario series.

The Pokémon series is mainly suitable for animation. It will definitely not work to come up with a live-action Pokémon movie without advanced special effects. But if Mario wants to make a movie, the cost will definitely not be too high.

 This company’s calculations are very loud.

 The price they gave is also quite sincere.

 100 million US dollars to authorize the production of three Mario series movies.

 Zhu Yuxing lamented that the development cost of his own Mario game was only 10 million US dollars, but the potential IP value of the series of works was in the hundreds of millions.

If this were an ordinary company, they would probably sign the consent form without hesitation.

As long as you sign the contract, you will get 100 million US dollars, and the other party only wants the production rights of three works, so it will definitely be a **** profit.

 However, Zhu Youxing directly drew a big cross on this page.

 Don’t even think about the Mario series of movies. I will not authorize any movies unless it is a matter of life and death.

  Zhu Yusing remembers that there were several Mario movies that were considered cult classics in the film and television industry in his previous life.

 And that has become a social stain that Nintendo cannot bear to look back on.

Zhu Yuxing didn't want to let himself die just because of this little money. Not to mention that this person was a former rival. Even if his current partners wanted to use Mario to make a movie, he would at most refuse with a gentle tone.

  Sometimes there are really many pitfalls in converting between movies and games. Since I am not short of money, there is really no need to take risks with my most precious wealth.

 One hundred million US dollars seems very high now, but the value will only be higher in the future.

If it were really used to make movies and TV shows, at least he would have to personally participate in the whole process.

He doesn’t want the reputation of the Mario series to collapse because of a trashy movie.

 It is not easy to build a reputation.

 After forking this authorization application, there will be several new projects later.

 These projects have some additional eye-catching marks added to them.

 Application from an agency of the Japanese government.

The name is called the Japan Culture and Arts Promotion Committee, which is led by the Ministry of Education, Culture, Sports, Science and Technology and jointly established with a number of Japanese cultural industry companies.

They want to apply for some game characters to be used as official Japanese promotional materials. At the same time, they also hope that Yuxing Electronic Entertainment can help produce some games of very famous works at the moment, and kindly invite Yuxing Electronic Entertainment to join the Cultural Industry Promotion Committee.

 (End of this chapter)