Tokyo Video Game Tycoon: Chapter 263 a seed

Chapter 263 A Seed

 For a small company, the impact of the court's prosecution is not small, but the young boss soon learned that Youxing Electronic Entertainment was suing quite a few companies this time.

There are at least thirty or forty game companies that have plagiarized their company's code. This time, Youxing Electronic Entertainment sued them all in one go.

Moreover, a group of lawyers specializing in infringement were hired at a high price, and they looked like they didn’t care about money at all.

Obviously Zhu Youxing wants to use this method to warn some people with evil intentions. If you want to gain some benefits from me, then wait for my fierce counterattack, even if you will pay a terrible price for it. .

  But whether Youxing Electronic Entertainment can afford this price is another question.

"A Japanese company, which is just a newly emerging company, wants to fight on two fronts through low-cost loss-making strategies and legal weapons. They are obviously a bit arrogant, so we will fight them. Although we will also lose a lot, but if If we can bring this big company down because of this, then we are also victorious!"

 The bosses of more than a dozen game companies calmed down after a day of shock.

 Zhu Youxing's attack was very fierce, which indeed made them panic at first.

But after thinking about it for a while, I felt that it wasn’t that bad after all.

No one knows how much money Yuxing Electronic Entertainment makes, and small companies like them don't have any serious statistical channels. However, in their opinion, the money Yuxing Electronic Entertainment earns shouldn't be too much. After all, they still need to pay A lot of capital is invested. If most of the working capital is invested in selling games at a loss and fighting lawsuits, it is obviously a very loss-making behavior.

This kind of two-front battle is not cost-effective.

 So these dozen small companies have gradually become more confident.

A few days later, they immediately started selling their respective company's game products at a price of four dollars. Four dollars was their profit line. If it was any lower, they would lose money. They sold all the games first, and then they made some sales on their own. Invest a little money to develop new games and no longer copy the code of Youxing Electronic Entertainment.

This will increase the development cost a little bit, but it is no longer a problem in the current mature game industry.

 In the end, the new game sold for about five dollars, which can still compete with Youxing Electronic Entertainment.

They believe that these games sold by Youxing Electronic Entertainment must be sold at a loss, otherwise the games should not be so cheap.

 As long as they survive this period, the future is bright.

 At this time, Hayakawa Ueto also learned the news.

He was also shocked when he heard a series of operations by Youxing Electronic Entertainment.

 It’s too risky.

This kind of operation is very risky, and if you are not careful, the company may go bankrupt.

 But at the same time, he admired Zhu Youxing a little.

 He is a person who is willing to bravely maintain an industry.

　　The previous junk games had the biggest impact on them, causing sales of their just-released PN2 game console to plummet.

Let alone the PN1 game console.

Originally, he planned to release their first handheld console in the near future, but because of this matter, he had to put it on hold and stop the loss in time.

 Otherwise, it is possible to pay huge publicity costs, but it will not be able to offset the diffusion ability of those cheap junk games.

 Cheap junk games are like viruses, and Zhu Youxing is now like an anti-virus expert, paying a ‘price’ to kill these viruses.

However, after careful consideration and analysis by several professional researchers around them, they found that Youxing Electronic Entertainment may not be losing money on FC sales, but may even be making a profit.

Dozens of data analysts integrated all the FC sales information of Yuxing Electronic Entertainment in Japan, and then discovered that Yuxing Electronic Entertainment actually has a very scary FC game console and game inventory.

 Sending all these inventories to the United States is a way to save costs and increase revenue.

Of course, only large companies like Surui Electronics can afford this kind of data analysis.

Companies such as the Morgan Group in the United States can also do it, but they have not taken Zhuyouxing to heart yet.

When he saw these data on his desk, Hayakawa Uetsu suddenly woke up.

  It turns out that this guy has a more ambitious plan. Releasing so much inventory can save costs, and the money earned does not even need to be returned. All of it is used to litigate, achieving a complete cycle.

　On the one hand, we can expand the market, and on the other hand, we can slowly eliminate those ‘viruses’.

Hayakawa Ueto's blood started to surge when he saw these data.

 Zhu Youxing did not pay any price at all, but he was able to profit from it.

 The benefit obtained is that the majority of players know that their games are high-quality, and they will definitely buy their games in the future.

Once this kind of thinking is formed, other game manufacturers will no longer be able to compete.

Hayakawa Ueto, who had investigated all this clearly, did not hesitate for a moment.

 Youxing Electronic Entertainment has a huge inventory, so why don’t they?

There is also a lot of PN1 game consoles in stock. He can also lower the price of the game console and the price of the game itself. Of course, the quality of the games is still not as good as that of Yuxing Electronic Entertainment, but he may be able to take the opportunity to drink a bowl of fragrant rice. Delicious soup.

So when November came, Surui Electronics also lowered the price of its own PN1 game console, and its own games registered on it also lowered the price, reaching the level of five US dollars each.

Furthermore, Surui Electronics is a big company, and they can also do what Zhuyouxing can do. Even if it results in a small loss, it's no problem. This is better than the previous sales performance plummeting.

 …

 The strategies between Youxing Electronic Entertainment, Surui Electronics, and many other copycat companies are basically commercial behaviors.

 In fact, those who benefit most from business competition are mostly players.

 They can play cheaper games and experience the joy brought by games.

In a certain American family, the child happily turned on the FC game console, plugged in the cartridge that he could afford with his pocket money just now, and played a game called Donkey Kong.

Next to the TV, there is a game console that has been placed for a long time, and it has even accumulated a layer of dust. There are some cheap junk game cartridges scattered next to it.

 Previously, these kids had been let down by crappy, cheap games that made them think this was what video games were like.

But in the blink of an eye, just a few months have passed, and the FC game from Youxing Electronic Entertainment has allowed them to experience the fun of gaming again.

It turns out that games can really be fun, but the ones I played before were simply indescribable and uncomfortable. A seed of Youxing Electronic Entertainment has quietly taken root in their young hearts and has already sprouted. .

 (End of this chapter)