Tokyo Video Game Tycoon: Chapter 231 No snowflake is innocent before an avalanche

Chapter 231 No snowflake is innocent before an avalanche

The owners of these small department stores did not originally plan to donate so much.

Of course they really don’t care much about this little money, they just don’t want to waste it on meaningless things.

But it is very meaningful to donate more this time.

 In the past, small department stores such as these were often suppressed by large department stores.

Even with the control of industry associations and labor unions, they still have a difficult time.

 If big companies make even a slight move, it will be difficult for them to survive.

  Recently, many small department stores have made a lot of money from video games and have become quite wealthy. At this time, if they can make people in big department stores feel uncomfortable, they will still be very happy.

 Look at how you have given up on cooperating with Youxing Electronic Entertainment. You are really blind.

In addition to David, the senior executives of several other large department stores also looked a little ugly.

The owners of these small department stores are obviously here to disgust them.

This reminds them of the emails they receive every day, which are exactly the same.

They seriously doubted that these guys might have learned from Youxing Electronic Entertainment.

This made the senior executives of several large department stores very embarrassed during the entire banquet. At the same time, they also felt that they hated Youxing Electronic Entertainment even more.

Including David, they have decided to immediately cut off all contact information of Youxing Electronic Entertainment tomorrow and increase the promotion of other game consoles. David does not believe it. It is just a product. No matter how good it is, it is just a product. , which is not at the same level as department stores like them.

 Unless you are at the level of Morgan Group or Suri Electronics.

The next day, several large department stores, according to high-level requirements, made the promotional posters for Lierda and Surui Electronics' game consoles as exaggerated as possible, claiming that they were unique game consoles, the most fun game consoles in the world, and so on.

There don't seem to be any restrictions on advertising laws in this world, and these department store people don't particularly care.

 And this did have some effects.

Most customers often find it difficult to distinguish the quality of a product when purchasing it.

 They can only be sure after buying it.

Of course, if you don’t like it, it’s not too difficult to return it.

Just a few days after the new promotional poster was released, the sales of Lierda 2600 and PN2 and PN1 game consoles sold in several department stores increased by more than 10% again, which made several companies responsible for product sales. The supervisors were very happy.

 See, the game consoles are still the same. We just improved some of the words used to sell the products, which increased sales.

But this also proves that the power of electronic games is rising, and electronic games do indeed have great development prospects.

Lierda was very happy to see the sales performance of his own game consoles improving, and immediately ordered the foundry to speed up the production of game consoles and cartridges to cope with possible shortages.

　　Previously, they saw with their own eyes that the game consoles of Youxing Electronic Entertainment were out of stock again and again, and they were selling very hotly.

 They looked on with envy and envy.

 Now they seem to be getting this treatment, so they are very happy.

As for Surui Electronics, they seem to be more conservative. They are not rushing to speed up the production of game consoles, but continue to dig deeper into the quality of the video games themselves.

They have competed with Yuxing Electronic Entertainment in the Japanese market before, and they still have some experience. The short-term sales increase is probably just a blind choice of users, and they cannot be complacent about it, but Lierda obviously did not realize this.

Zhu Youxing looked at the news in the United States and felt that those department stores were really capable of causing trouble, but large department stores really had an absolute advantage in all aspects.

 Even if the stuff you sell in a large department store is junk, there is still a chance that someone will patronize it and buy it.

And sometimes, when many Americans don't buy the products they like, they don't think about returning them as soon as possible. After all, they are richer and don't bother to waste that time on returning or exchanging products. Besides, it's not that they can't play, it's just that they don't have the money to do so. It's just so much fun.

Even if Zhu Youxing is envious, there is nothing he can do about it. These department store executives just ignore him.

However, Takeyusei continued to ask Matsuhashi to send emails on a regular basis, and he had to send them persistently, making them feel uncomfortable for a while.

He really doesn’t believe that the senior executives of several large department stores really think that their products are not worthy.

 It is estimated that one or two senior executives of those companies are stuck.

 You just have to wait patiently for a breakthrough.

As for Lierda who is increasing the production of game consoles, Zhu Youxing only thinks that this guy is probably going to be unlucky.

Eager for quick success and quick profit, they havetily increased production even before they have any advantage. By then, more may be lost.

 Ordinary people in the United States sometimes spend money lavishly, but they are not fools. It’s okay to fool them for a while. If you keep fooling them, you really don’t treat ordinary people in the United States as human beings, and sooner or later they will suffer for it.

Looking at the company Lierda, Zhu Youxing couldn't help but think of a similar American game console company called Atari in his previous life.

 This company was at its peak in the mid-to-late 1970s. Game consoles were dominant in the United States and no one could compete with them for their position.

At that time, Nintendo was still developing arcade machines and other game toys, and game consoles had just entered the research and development stage in the early 1980s.

Then these guys in the United States got a little carried away by relying on their absolute dominance. They began to ignore the opinions of players and believed that as long as the game was produced, people would buy it. They simply increased investment in production regardless of cost.

 The final result, as you can imagine, is that all the games and consoles were lost.

Some people say that the ET game released by Atari at that time was the culprit, but it is better to say that this game was just the last straw that broke the camel's back of players' trust in Atari. Internal senior management changed frequently, and the creative team was expelled early. , leading to instant changes and conflicts in the company's core concepts and values, and internal discord within the company. Many shareholders who only value commercial interests will only find ways to make as much money as possible, regardless of the consequences.

Atari collapsed immediately after that, and struggled miserably in the early 1980s.

 No snowflake is innocent in an avalanche.

Of course, if the games made by this company are earth-shattering, it can be saved, but looking at this situation, it is probably a bit uncertain.

It seems that the U.S. market in this world is about to stage the drama of the previous life again, with Japanese manufacturers competing for hegemony.

 From Nintendo to Sega to Sony PS game machine master.

As for what will happen to this world, Zhu Youxing is not completely sure.

 (End of this chapter)