Tokyo Video Game Tycoon: Chapter 166 Take the initiative

Chapter 166 Taking the initiative

 When encountering obstacles and difficulties, Zhu Youxing never wants to wait for the situation to develop, but at least do something.

 Unless he has anticipated in advance that certain obstacles and difficulties will gradually get better by waiting.

Pokémon seems to be acclimatized, so he has to find a way to find out the reason.

Pokémon itself is attractive, but the first generation of Pokémon did experience a period of sluggishness, and it was later saved through some marketing methods.

However, Zhuyouxing has already put all kinds of marketing in advance, laid out animations in advance, and released more advertisements in advance, but the effect is not very good.

 He decided to take another closer look.

"President Zhuyou, the ratings of Pokémon are around 17%, which is considered to be above the halving line. Our TV station will definitely not halve it casually because of this, but if there are better results, I can also make it easier We are responsible for our shareholders. Will the animation and game linkage you said can effectively increase the audience of both parties really work?"

On the phone, Kubo’s direct subordinate at the production bureau was reporting the anime’s ratings to Takeyusei.

  “You will get help, but the prerequisite is that the production must be good enough.”

The subordinate of Kubo quickly assured: "President Takeyu, you can rest assured that our production bureau has allocated dedicated manpower to produce this animation. The Dragon Quest we collaborated with before was also very popular."

Zhu Youxing replied: "I'm not worried about this, but there's no need to worry. You can wait patiently now."

Zhu Youxing comforted the manager of the TV station production bureau, and then began to think about what to do next.

　　Do some marketing activities about Hidden Pokémon Mew in advance?

  Bamboo Stars aims to allow players to slowly discover dreams on their own.

 But that kind of thing depends on the probability.

 There is no relevant news on the Internet or in some public media platforms, and according to my deliberate setting at the time, Mew has not been discovered by the players.

  Directly announcing the hidden news of Mew may indeed stimulate some players’ interest in collecting, but Zhu Youxing believes that there will be sales due to this increase, but it will definitely not be large.

Zhu Youxing once again looked through the sales data and online private survey results, trying to find any breakthrough points.

But after searching for a long time, there was still no result.

 Zhuyouxing had no choice but to continue investing in publicity funds first, and then appease its employees so that they could settle down and continue developing the next one.

Multiple previous successes seem to have made employees a little impetuous, which makes them feel that the first-week sales of the first-party games they develop always are good.

 But this time it was obviously lower than expected, and they seemed slightly demoralized.

However, Zhuyouxing has always been very calm and did not have any big reaction because the sales volume was lower than expected.

 The most common thing is that game sales are not good.

For example, in the film industry, a film company giant often relies on a few blockbuster movies to raise funds, and then fills the hole of a few film and television dramas that lose money.

Many film companies do not have an obvious conclusion on what kind of movies will be successful. They all need to go through practice, and the audience is difficult to serve.

The same goes for gamers. They are also difficult to coax. If they don’t produce high-quality games, it will be difficult for them to buy them.

Games that can make money attract more people from later generations who only have fragmented time. Today's children at least don't have much such spending power. They value the durability and fun of the game more.

The success of Pokémon in the past life has a certain degree of chance. If you rely entirely on this chance, it would be too passive. You must take the initiative to solve the problem and use all the more successful marketing experiences in the previous life.

Zhu Youxing took out a paper and pen and began to recall the successful publicity methods in his previous life.

“Live broadcast host promotion, this PASS, the Internet has just flourished in this world, and the live broadcast network speed cannot be increased, and we will have to wait for at least another ten years.”

“Product licensing linkage? You can have this, just write it down in a notebook first.”

“Game community operations, creating an excellent community discussion ecosystem, and increasing player stickiness, well, it seems possible, but not many children go online, so this is an option.”

“Select lucky ones among the children, let them become opinion leaders, be the first children to own a sufficient number of Pokémon, become the most popular children, and then expand their influence.”

 …

 Zhu Youxing writes one by one. Occasionally, he will mark some of the ideas with asterisks and prepare to implement them accordingly. Some of them will be put aside for the time being.

 Some publicity and marketing methods are temporarily useless now, but that doesn’t mean they won’t be used in the future.

For example, the promotion of live broadcast anchors will definitely be used in the future when the live broadcast industry becomes popular.

After roughly writing a series of promotion plans, Takeyusei called Natsume Yasutaka in.

 “President, you are looking for me.”

 Natsume Yasutaka has been quite busy recently, mainly because of Pokémon marketing.

However, the response in the end was not particularly enthusiastic, and he also felt it was a little regrettable. He had obviously made a lot of efforts, but even if there was no good result, he also had a headache.

Zhu Youxing nodded, then handed over the schedule he had written and said, "Take a look at this. If you think it's OK, arrange it according to the above. If you are short of money, let me know and I can spare another one billion and two dollars." We can still afford the one billion yen in promotional expenses.”

Now Zhuyouxing has a lot of money. If a game sells 4 to 5 million copies, it will make at least 1 to 2 billion in profit. This does not include the current share of revenue collected from third-party manufacturers. In fact, it has gradually It’s better than the money I can make from developing my own games.

 Natsume Yasutaka took over the plan with confusion. It was full of various publicity and marketing methods and details. Basically, you just need to follow this plan and it doesn't take a lot of thinking.

 “Oh, by the way, I forgot one.”

　At this time, Zhu Youxing heard something again, and quickly picked up the pen again and started writing on a piece of white paper.

And Natsume Yasutaka also patiently looked at everything on the schedule, and the more he looked at it, the more frightened he became.

 The cost of completing this set of marketing is not low, but if it is really implemented according to this, I am afraid it will be the ultimate marketing strategy.

  Wait a minute, President, why do you know so much? Have you ever studied it before?

He glanced at Takeyusei strangely, who happened to have finished writing the plan, and then handed Natsume Yasutaka a new plan again.

"This is also arranged, and it must be arranged as soon as possible. If you are short of money, tell me. The most indispensable thing now is money."

There will be huge investment in video games in the future, but now the money is just eating away at dust. He wants to have enough reserve funds, but he also understands the effect of letting money flow, and just ensures that the reserve funds are within a certain range.

 (End of this chapter)