Match Point: Chapter 743 series of ads

The offseason of professional tennis has begun.

From the third week of November to the second week of January, for eight full weeks, the training and preparations for the winter break began in full swing.

However, professional tennis has a slightly more special schedule.

During the season, events are arranged every week, but players choose to participate independently. Even in the Masters/Crown, the regulations require the top 20 players in the world to "compulsory participation" - in order to ensure market appeal and attendance rate, but if the player is absent, it is only a small fine, and no severe punishment will be given.

For top players of this level, fines are a drop in the bucket.

Therefore, the binding force is very weak.

In the final analysis, professional tennis is still a highly commercialized individual sport.

This also means that players have absolute autonomy in their schedule.

Assuming that the season is still going on, the players think that their physical and mental state is not suitable for continuing to play, and there is no problem in giving themselves a three-month long vacation.

Naturally, the concept of offseason is less important, after all, they don't have to play every week like professional football or basketball.

Therefore, during the offseason of professional tennis, some activities will also be arranged.

Strictly speaking, in the third week of December, this is the "event restart line" officially stipulated by the three major federations of ATP, WTA, and ITF, but the difference is that charity matches, warm-up matches, exhibition matches, veteran matches, etc. host.

On the one hand, the players are allowed to warm up for the opening of the new season; on the other hand, with the assistance of the players, tennis is further promoted in the market.

All in all, the concept of the offseason has a relatively high overall flexibility.

Of course, for young players like Gao Wen, the offseason is the best time to focus on self-improvement, such as weight gain, strength training, technical adjustments, physical reserves, etc. Two months are very precious .

If possible, Gao Wen also hopes to return to the training ground as soon as possible, but work is work, and some things still need to be completed together.

For example, commercial shooting.

Before the Paris Masters, three sponsors, Gillette, Mercedes-Benz, and Evian, announced that they had officially signed a contract with Gawain. Immediately after, Gawain wrote a series of brilliance, which also made the three major brands happy—

Especially Evian.

Thanks to its sponsorship of the Paris Masters, Evian has become the focus of Gao Wen's press conference twice, with considerable exposure and publicity.

However, it is a little regrettable that due to time constraints and tight schedules, the three sponsors only took a group of promotional photos for Gao Wen in the studio in Paris.

For this, the sponsors expressed their understanding. It was the critical moment for Gao Wen to sprint to the year-end finals. More than anyone else, they hoped that Gao Wen could be on the stage of the O2 Stadium to prove that his signing was the right choice, so They had no complaints and 100% cooperated with Gao Wen's itinerary.

Now, the season is over, so there is no excuse, and the work that should be done naturally cannot be sloppy.

In addition, there is also racket sponsor Wilson.

After the end of the year-end finals, Gao Wen was busy flying over Europe, first in Munich, then in Interlaken, then in Stockholm, and finally back in London, shooting an advertisement for the four sponsors and the first quarter of the next year. The publicity photo, all the work was completed in just six days.

Madrid is the fifth city within a week.

In just one week, Gao Wen expanded his footprints of exploring the world a lot. Every time he arrived, he arrived at a new city or even a new country; but it was not as romantic as he imagined, because work is work.

Although all the shooting was done on-site, it was not done in the studio like last time; however, the daily work was still intensive.

Valley cherry

Wake up early, move to the shooting location, start working; then move to the next shooting location, continue to work; then go to the next city to complete the next job, and start again, there is no time to explore the city, everything is " The scenery outside the window”—

It's different from watching a movie or flipping through a magazine, but the difference is not as huge as you might think.

Madrid, the last job.

Nike.

Like other sponsors, Nike has been waiting for the offseason.

Previously, after the U.S. Open ended, Nike had shot the first personal advertisement and a series of promotional photos for Gao Wen, and achieved great success in just a few months; now, Nike is planning next year, in addition to Gao Wen In addition to the second personal advertisement, Gao Wen was included in a new large-scale project.

This is a good thing.

Because this also means that the brilliant achievements that Gao Wen has achieved step by step are all seen by Nike, and the commercial value is rising steadily.

The treatment is naturally different.

In the past week, Gao Wen has been in different cities, but he has been living in hotels. It is difficult to see the distinctive cultural characteristics of large standardized hotel chains, so that some of the moments when he did not wake up, wandering in the hotel corridors In an instant, there will be a trance illusion:

Are you always in the same city?

Up to now, the single-family villa full of life and Spanish colors in front of me seems to be returning to my own home instead of coming to work.

A milky-yellow light is guiding him home.

Gawain turned his head to look at Tobias beside him, and cast a questioning look.

Because this week is full of business activities, Gao Wen gave his team a short vacation. He started working with Tobias, and Sampras and the others could relax and wait for the off-season period of training begins.

Tobias glanced at the villa, nodded slightly, showing "barely satisfied" eyes, and then nodded to Gawain in affirmation, as if he had already known about Nike's arrangement.

"We need to stay here for three days, obviously they want you to get the most comfortable rest."

Tobias explained.

The mood calmed down unconsciously.

"Mr. Gao, we are here."

The driver parked the car firmly at the entrance of the villa, then quickly got out of the car, walked around the rear of the car, and politely opened the door for Gao Wen.

Tobias got out of the car first and stood at the rear of the car to ensure that Gawain's luggage was not missing.

Afterwards, Gao Wen got out of the car~www.mtlnovel.com~ showing a big smile to the driver, and said something with fists clenched.

"Real Madrid are champions."

The driver was slightly taken aback, apparently unaware of how Gao Wen found out about his home team, but he responded first with a happy mood.

"Real Madrid are champions!"

No need for more words, the joy and joy in the voice burst out with infinite enthusiasm, and the bright light in the eyes showed unprecedented surge and enthusiasm, which also proved Gao Wen's guess was correct.

And who can say no to football?

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