Entertainment From Divorce: Chapter 828 Overseas promotion plan

After Wu Gong reported his work to Tan Yue, he immediately started the first publicity work on "The Truman Show".

The next day, some reports about "The Truman Show" began to appear on the Internet.

At present, it is only the first step of publicity about this movie, and it has not adopted a very large publicity model, but Tan Yue has a great influence in China.

As soon as the news of Tan Yue's new movie came out, it immediately started to detonate the Internet.

Countless netizens talked about it, and the word Tan Yue has now become a gold-lettered signboard in the film industry.

Almost all Chinese people will subconsciously feel that the quality of the movie is very good after hearing the word Tan Yue, at least it will not be a bad movie.

This impression is very important. Among the many film directors in Huaguo, there are no more than five fingers who can give Chinese people such an impression.

In Wu Gong's publicity plan, the three-step publicity for the movie is bigger than the next step. At present, it is only the first step of publicity, and the scale has already affected the entire network.

On Weibo, among the top ten Weibo searches, six of them were related to Tan Yue's new movie.

""The Truman Show"? I have paid attention to this movie before, but I haven't seen many related tidbits so far. If I have a chance, I hope the crew's official blog can post the shooting tidbits as soon as possible."

"Are you sure this movie will be released during May Day? If the company is on holiday then, go to the cinema to see it. After all, Tan Yue's movies have never disappointed."

"Tan Yue is also one of the first batch of five directors listed by the General Administration of Culture. His film should also be released globally simultaneously. I don't know what the final results will be. During the Spring Festival, Zhang Baihao's "Global Travel" It is also released simultaneously around the world, and the box office of the domestic movie is good, but the performance in the foreign box office is not very satisfactory."

"I'm in a bad mood during this time, and this news is the only good news I've heard recently that can be reassuring."

To count the most discussed place on this matter should be the film forum. A large number of domestic film lovers gather here. Whenever something happens in the film circle, this must be the most lively place. Before "Global Travel" This is the case, and this time Tan Yue's new movie "The Truman Show" is also the same.

When Brilliant Entertainment first released the promotion of this movie, it caused an uproar on the movie forum.

"Is Teacher Tan Yue's new movie coming out again? I'm so excited, I want to watch it."

"Although the number of films Tan Yue has made is not too many, the quality of each film he has made is very high. Now the film I am most looking forward to is Tan Yue's new film."

"Among so many directors in the film industry, the one I admire the most is Teacher Tan Yue, because he is the one with the highest output among the top directors, and the quality of the films he shoots will not decline while the output is high."

"The Truman Show? I hope this movie can recreate the brilliance of Teacher Tan Yue. I will definitely find time to watch this movie in the cinema during May Day. I also hope that this movie will be a big hit at the overseas box office."

"What kind of movie is "The Truman Show"? It sounds a bit boring, but since it was made by Mr. Tan Yue, it must not be bad, and I have to support it when the time comes."

"There have been several film reviews on the forum these days, but my favorite is Wang Letian's review on "Global Travel". Critic analysis of The Truman Show."

…

…

Beijing, Brilliant Entertainment Company.

In Tan Yue's office.

Sitting behind the desk, Tan Yue had just finished processing a batch of documents and felt his head swell. He drank a cup of coffee.

While drinking coffee, open the movie forum, browse the forum, and read some of the comments of netizens on it, it is right to relax.

Moreover, the netizens on movie forums are quite different from the netizens commenting on many news articles.

Many netizens commenting on news reports only have some understanding of the entertainment industry or the film industry, have seen some movies, or like a certain actor or director, so they make comments. In fact, these netizens do not know much about movies. It's very deep, just purely for fun or to support a certain person.

But the movie forum is different. Many netizens on the movie forum have certain professional qualities.

Many people on movie forums will write movie reviews after watching movies. After years of accumulation, they generally have their own opinions on movies.

Although these people cannot represent the entire movie audience, they also represent the trend of some movie circles.

Generally, movies with a bad reputation on movie forums will not do well at the box office.

With the support of these people on the movie forum, the box office of the movie will not be bad.

And it's not just outsiders who dive in the movie forum, many artists, actors, directors and screenwriters in the movie circle also often dive in the movie forum to watch everyone's dynamics.

Tan Yue looked around the movie forum and found that many people in the movie forum were discussing "The Truman Show".

Tan Yue felt very good about this. The first wave of publicity had just started, and it caused a lot of discussion on the Internet.

Afterwards, with the second and third rounds of publicity for "The Truman Show", there will definitely be a very large scale of publicity at that time, which will completely spread the reputation of the movie "The Truman Show".

Tan Yue was very satisfied with the domestic movie promotion plan formulated by Wu Gong, and he also looked forward to seeing the effect of the promotion in the future, but he paid more attention to the overseas promotion plan.

At present, Tan Yue, including Ma Guoliang and others, have great domestic influence and box office appeal, so it is not difficult to promote it.

With names recognized by the Chinese people like Tan Yue, even if the publicity of "The Truman Show" is not in place, the box office will not be bad.

Because many viewers will take the initiative to go to the cinema to support their movies even if they don't see the promotional reports.

After all, in the impression of Chinese people, Tan Yue's movies are guaranteed in quality, and he will definitely not suffer after watching them.

But corresponding to this is overseas, and Tan Yue's influence overseas is much smaller.

He is somewhat famous in several countries in South Asia and Southeast Asia, but in the United States and in European countries, his reputation is almost equal to zero.

Except for some Chinese and overseas Chinese, foreigners don't know him at all, and it is even less likely to recognize his signboard.

The overseas box office of Zhang Baihao's "Global Travel" is so sluggish, there is a big reason for this, and the overseas promotion is not done well. …

…

At 10:36 in the morning, Tan Yue had just finished reading a news report and glanced at the time in the lower right corner of the computer.

At this time, there was a knock on the office door, and Tan Yue said, "Please come in."

After Tan Yue finished speaking, the door of the office was pushed open from the outside. Wu Gong walked in with a stack of documents, closed the door, went to Tan Yue's desk and sat down, and handed the documents in his hand to Tan Yue.

"Mr. Tan, this is the plan for the overseas publicity of "The Truman Show" made by our public relations department. It is currently a draft and needs to be refined and revised in the future. Please take a look at it first. If you can propose some Suggestions, we can also follow your direction to make changes."

Tan Yue took the overseas publicity plan handed over by Wu Gong, opened it and read it slowly.

Although the plan book is the initial draft, it lists in more detail, including that each country has different publicity strategies. For example, in Japan, you can try to use cartoons for publicity, or you can combine publicity with cartoons, two-dimensional elements, etc. East and West combine to impress young film audiences in the fastest time.

For example, the propaganda strategy in the United States can combine the propaganda plan with science fiction. In the United States, science fiction is a very popular element, and Wu Gong's idea is good.

Although he had relatively little experience in publicity abroad before, after all, Wu Gong has been a public relations director for so many years, and he is a very famous old fox in the entertainment industry in public relations.

Even if we have just started overseas promotion, the ideas are unconstrained and highly feasible.

Tan Yue read the entire overseas publicity plan, then thought for a while and asked Wu Gong two questions, asking him to refine the publicity plan.

The general idea is not wrong. If it can be more precise and detailed, you can use this publicity plan as the first version and start to make revisions. In a few days, the final publicity plan can be finalized.

After receiving some pointers from Tan Yue, Wu Gong was ready to return to the public relations department immediately to start creating a new proposal.

He walked out of Tan Yue's office, and there were many staff members of the president's office outside.

Wu Gong is also an old man of Bright Entertainment Company, and Tan Yue has taken Wu Gong very seriously since he became the vice president of the company, which also greatly improved Wu Gong's status in Bright Entertainment Company.

Walking in the corridor of the president's office, many staff members greeted Mr. Wu one after another. Wu Gong naturally responded with a smile. Although these people's positions in the company are not as high as his, they are in contact with Chen Ziyu and Tan Yue every day.

Wu Gong is the director of the public relations department. He has been doing public relations for so many years. He has high emotional intelligence and means. He maintains a very good balanced relationship with everyone. Putting it there, Wu Gong is an executive of Brilliant Entertainment Company, and he is also a core executive. He almost became a vice president at the beginning. He is one of the few core executives in the company after Chen Ziyu and Tan Yue.

After getting out of the elevator, Wu Gong went straight back to his office and asked his assistant to call over several old guys in the department.

After a while, six or seven young and middle-aged people came to Wu Gong's office one after another.

After everyone arrived, Wu Gong told everyone the question that Tan Yue told him in Tan Yue's office just now. The draft of the overseas publicity plan was discussed by these people. Now the draft needs to be revised, and naturally these people are inseparable.

These guys are the old team that Wu Gong has accumulated over the years, and they belong to the treasures of the public relations department. Anyone who goes out is a talent who has been lured by major entertainment companies.

Because doing public relations is also a job that requires a lot of talent. It doesn't mean that you can do a good job in public relations with a high degree of education or a flexible mind.

It took a lot of effort for Wu Gong to gather such seven or eight public relations talents under his hands.

Everyone got together, Wu Gong also participated in the discussion, brainstormed, brainstormed, and after a quarrel-like discussion, the two problems pointed out by Tan Yue were also resolved.

After solving the two problems pointed out by Tan Yue, under the leadership of Wu Gong, everyone checked again carefully and picked out several detailed problems. This time, the second edition of the overseas promotion plan was finalized. .

After discussing the matter, there was finally a result.

Wu Gong sent seven or eight capable men out of the office one after another, and then sat on the sofa and carefully looked at the second edition of the overseas publicity plan that everyone discussed and summarized just now.

He is not in a hurry to send this overseas publicity plan to Tan Yue's office, he still needs to think about it.

After all, so many people participated in the discussion just now, it will inevitably appear a bit messy, and there may be some negligence. He doesn't want to lose points in Tan Yue's heart, so he has to do all the details well.

Wu Gong carefully read the second edition of the overseas publicity proposal several times, and revised several details in which the expressions were relatively dull. Finally, he was satisfied and put away the proposal. .

If it is a domestic publicity plan, he cannot be so cautious, because after so many years of public relations and publicity work, he is too familiar with the process of this domestic publicity plan, and can easily write a very good publicity plan out.

However, the overseas publicity plan is different. It is the first time he has done this kind of publicity plan, and he must be careful, careful, and careful. UU Reading www. uukanshu.com

Wu Gong looked at the time, and it was almost time for lunch. There should be no time to send it in the morning and noon. Even if he didn't rest, Mr. Tan would still have to rest.

In the end, Wu Gong decided to send the publicity proposal to Mr. Tan as soon as possible in the afternoon.

…

…

Just after two o'clock in the afternoon, Wu Gong came to Tan Yue's office with the publicity plan, and showed Tan Yue the revised plan.

Tan Yue nodded after reading it. He also learned about the overseas promotion plan of "Global Travel". In contrast, the promotion plan made by Wu Gong is more effective and better in all aspects.

However, Tan Yue felt that there was still room for improvement, so he asked Wu Gong to take it back and make changes.

In this way, it was revised four times before the overseas publicity plan was finally finalized. For this plan, the backbone of the entire public relations department was discussing their throats with fire. 12774/11270903