Entertainment From Divorce: Chapter 1080 Promotional plan

After Wu Gong reported his work to Tan Yue, he immediately started the first step of publicity work on "The Truman Show".

The next day some reports about "The Truman Show" began to appear online.

At present, it is only the first step of publicity for this movie, and it has not adopted a very large publicity model. However, Tan Yue's influence in China is very large.

As soon as the news about Tan Yue's new movie came out, it immediately started to set off the Internet.

Countless netizens are talking about it, and the two words Tan Yue have now become a golden sign in the film industry.

After almost all Chinese people hear the words "Tan Yue", they will subconsciously think that the quality of the movie is very good, at least it will not be a bad movie.

This impression is very important. Currently, among the many film directors in China, no more than five can make the Chinese people have such an impression.

In Wu Gong's publicity plan, the three-step promotion of the movie is larger each step. At present, it is only the first step of promotion, and the scale has already affected the entire network.

On Weibo, six of the top ten hot searches on Weibo are related to Tan Yue's new movie.

"'The Truman Show'? I've paid attention to this movie before, but I haven't seen many related footage so far. If there is a chance, I hope the official blog of the crew can post the filming footage as soon as possible."

"Is this movie sure to be released during the May Day holiday? If the company gives you a holiday then, then go to the cinema and watch it. After all, Tan Yue's movies have never disappointed."

"Tan Yue is also one of the first five directors listed by the General Administration of Culture. His film should also be released simultaneously around the world. I don't know what the final results will be. Pakho Chang's "Global Travel" was released during the Spring Festival. It was also released simultaneously around the world. The domestic box office of the movie was good, but the performance at the foreign box office was not very satisfactory."

"I'm feeling a little bad during this time, and this news is the only good news I've heard recently that can make people feel relieved."

The place where the most discussion about this matter is probably the film forum. A large number of domestic film lovers gather here. Whenever something happens in the film industry, this must be the most lively place. Previously, "Global Travel" This is true, and this is also true for Tan Yue's new movie "The Truman Show".

When Bright Entertainment first started to release the promotion for this movie, it caused an uproar on the film forum.

"Is Mr. Tan Yue's new movie coming out again? It's so exciting. I want to go see it."

"Although Tan Yue has not made too many movies, the quality of every movie he makes is very high. Now the movie I am most looking forward to is Tan Yue's new movie."

"Among all the directors in the film industry, the one I admire the most is Mr. Tan Yue, because he is the one with the highest output among the top directors, and the quality of the films he shoots will not decrease even with high output."

"The Truman Show? I hope this movie can recreate the glory of Mr. Tan Yue. I will definitely take time to watch this movie in the cinema during May Day. I also hope this movie will be a big hit at the overseas box office."

"What kind of movie is "The Truman Show"? It sounds a bit boring, but since it was made by Mr. Tan Yue, it is definitely not bad, and I will support it when the time comes."

"There have been quite a few film reviews on the forum these days, but my favorite is the review about "Global Travel" written by Wang Letian. The analysis is so spot-on. I hope to see Wang Letian's review of "Travel Around the World" in a while. Film Criticism Analysis of The Truman Show.”

…

…

Beijing, Bright Entertainment Company.

In Tan Yue's office.

Tan Yue was sitting behind his desk. He had just finished processing a batch of documents and felt a little bloated. He drank a cup of coffee.

While drinking coffee, I opened the movie forum, browsed the forum, and read some of the comments of netizens. It was a relaxing time.

Moreover, the netizens on movie forums are very different from the netizens who comment on many news articles.

Many netizens who comment under many news reports only have some understanding of the entertainment industry or the film industry, have watched some movies, or like a certain actor or director, so they make comments. In fact, these netizens do not know much about movies. Very deep, just to find it interesting or to support a certain person.

But the movie forum is different. Many netizens on the movie forum have certain professional qualities.

Many people on movie forums will write movie reviews after watching a movie. After years of accumulation, they generally have their own opinions on the movie.

Although these people do not represent the entire movie audience, they also represent some trends in the film industry.

Generally speaking, movies that don't get a good reputation on movie forums won't do well at the box office.

With the support of these people on the film forum, the movie will not be bad at the box office.

Moreover, it is not just outsiders who dive in film forums. Many artists, actors, directors and screenwriters in the film industry also often dive and hang out in film forums to see what everyone is doing.

Tan Yue looked around the movie forum and found that many people in the movie forum were discussing "The Truman Show."

Tan Yue feels very good about this. The first wave of publicity has just been launched, and it has caused a lot of discussion on the Internet.

Later, as the second and third rounds of publicity for "The Truman Show" unfold, there will definitely be a very large scale of publicity, which will completely make the movie "The Truman Show" famous.

Tan Yue was very satisfied with the domestic film promotion plan formulated by Wu Gong and looked forward to seeing the effects of the subsequent promotion. However, what attracted him more attention was the overseas promotion plan.

At present, Tan Yue, including Ma Guoliang and others, have great influence and box office appeal in China, so it is not difficult to promote it.

With names such as Tan Yue recognized by the Chinese people, "The Truman Show" will not be bad at the box office even if its promotion is not adequate.

Because many viewers will take the initiative to go to the theater to support their movies even if they have not seen the promotional reports.

After all, in the impression of Chinese people, Tan Yue's movies are of guaranteed quality, and you will definitely not suffer after watching them.

But corresponding to this is overseas, where Tan Yue's influence is much smaller.

He is somewhat famous in several countries in South and Southeast Asia, but in the United States and European countries, his reputation is almost zero.

Except for some Chinese and overseas Chinese, foreigners don't know him at all, and they are even less likely to recognize his sign.

The reason why the overseas box office of Pakho Chang's "Around the World" was so sluggish is largely due to this, as the overseas promotion was not done well. …

…

At 10:36 that morning, Tan Yue had just finished reading a news report and glanced at the time in the lower right corner of the computer.

At this time, there was a knock on the office door, and Tan Yue said: "Please come in."

After Tan Yue finished speaking, the door of the office was pushed open from the outside. Wu Gong came in with a stack of materials, closed the door, walked to Tan Yue's desk, sat down, and handed the materials in his hand to Tan Yue.

"Mr. Tan, this is a plan for the overseas promotion of "The Truman Show" made by our public relations department. It is currently a draft and needs to be refined and modified later. Please take a look at it first and make some suggestions if you can. , we can also make modifications according to your direction.”

Tan Yue took the overseas publicity plan handed over by Wu Gong, opened it and read it slowly.

Although the plan is an initial draft, it is listed in more detail, including that each country has different publicity strategies. For example, in Japan, you can try to use comics for publicity, or you can combine publicity with comics and two-dimensional things. Combined, they can impress young movie audiences as quickly as possible.

For example, publicity strategies in the United States can combine publicity plans with science fiction. In the United States, science fiction is a very popular element, and Wu Gong’s idea is good.

Although he had relatively little experience in publicity abroad before, Wu Gong had been a public relations director for so many years and was a well-known old fox in the entertainment industry in terms of publicity and public relations.

Even though we have just started overseas publicity, our ideas are unconstrained and highly feasible.

Tan Yue read the entire overseas publicity plan, then thought for a while and asked Wu Gong two questions, asking him to refine the publicity plan.

The general idea is correct. If it can be more precise and detailed, you can use this publicity plan as the first version and start making modifications. In a few days, the final publicity plan can be finalized.

After getting some advice from Tan Yue, Wu Gong was ready to return to the public relations department immediately to start creating a new proposal.

He walked out of Tan Yue's office. There were many staff from the president's office outside.

Wu Gong is also an old man of the Bright Entertainment Company. After Tan Yue became the company's vice president, he also valued Gong Wu particularly, which also greatly improved Wu Gong's status in the Bright Entertainment Company.

Walking in the corridor of the president's office, many staff members greeted Mr. Wu one after another. Wu Gong naturally responded with a smile. Although these people's positions in the company were not as high as his, they were in contact with Chen Ziyu and Tan Yue every day. In ancient times, they were the general managers. It was best to maintain a relatively friendly relationship as much as possible.

Wu Gong is the director of the public relations department. He has been in public relations for so many years. His emotional intelligence and methods are very high. He maintains a very well balanced relationship with everyone. He is not too distant, but not too close. After all, the job gap is also There, Wu Gong is an executive of Bright Entertainment Company, and he is also a core executive. He almost became the vice president. He is one of the core executives in the company after Chen Ziyu and Tan Yue.

After getting out of the elevator, Wu Gong went directly back to his office and asked his assistant to call over some old guys in the department.

After a while, six or seven young and middle-aged people came to Wu Gong's office one after another.

After everyone arrived, Wu Gong explained to everyone the issues Tan Yue had just told him in Tan Yue's office. The draft of the overseas publicity plan was discussed with these people. Now the draft needs to be revised, and naturally it cannot be separated from these people.

These guys are all the old team that Wu Gong has accumulated over the years, and they are the treasures of the public relations department. Anyone who goes out is a talent that has been attracted by major entertainment companies with huge sums of money.

Because doing public relations is also something that requires talent. It does not mean that you have a high degree of education or a flexible mind, and you can do well in the public relations field.

It took a lot of effort for Mr. Wu to gather such seven or eight public relations talents under his command.

Everyone gathered together, and Wu Gong also participated in the discussion. After brainstorming and brainstorming, the two problems pointed out by Tan Yue were solved.

After solving the two problems pointed out by Tan Yue, under the leadership of Wu Gong, everyone carefully checked again and picked out several detailed problems. This time, the second version of the overseas promotion plan was finalized. .

After the matter was discussed, a result was finally reached.

Wu Gong sent seven or eight of his capable men out of the office one after another, and then sat on the sofa and carefully looked at the second version of the overseas publicity plan that everyone had just discussed and summarized.

He is not in a hurry to send this overseas publicity plan to Tan Yue's office. He still needs to think about it.

After all, so many people had participated in the discussion just now, it would inevitably seem a bit messy, and there might be some oversights. He didn't want to lose points in Tan Yue's heart, so he had to do a good job in every detail.

Wu Gong carefully read the second version of the overseas publicity plan several times, and revised several vaguely stated details. Finally, he felt satisfied and put the plan away.

If it were a domestic publicity plan, he would not be so cautious. Because he has been doing public relations work for so many years, he is very familiar with the process of the domestic publicity plan and can easily write a very good publicity. Plan comes out.

But the overseas publicity plan is different. This is his first time to do this kind of publicity plan. UU Reading www.uukanshu.net must be careful, careful, and more careful.

Wu Gong looked at the time and saw that it was almost lunch time. There should be no time to send food there in the morning and noon. Even if he didn't rest, Mr. Tan would have to rest.

Finally, Mr. Wu decided to send the publicity plan to Mr. Tan as soon as possible in the afternoon.

…

…

Just after two o'clock in the afternoon, Wu Gong came to Tan Yue's office with the publicity plan and showed Tan Yue the revised plan.

Tan Yue nodded after reading it. He had also learned about some overseas promotion plans for "Global Travel" before. In comparison, the promotion plan created by Wu Gong was more effective and better in all aspects.

However, Tan Yue felt that there was still room for improvement, so he asked Wu Gong to take it back and make modifications.

After revising it four times like this, the overseas publicity plan was finally finalized. For this plan, the entire public relations department's backbone was discussing with fire in their throats.