Back To 1995: Chapter 91 beach landing
Chapter 91 Landing on the Beach
Song Yang boasted to Mark Anderson that if he wanted Netscape to join the IAB, he had to make Mark Anderson the leader of the IAB Interactive Advertising Association, otherwise Netscape would never agree to this matter.
Hearing Song Yang's words, Mark Anderson couldn't help but hesitated a little. He didn't know what was going on. Song Yang suddenly wanted to establish an IAB, and he definitely didn't have nothing to do.
In the Netscape office, Mark Anderson, holding the phone, looked at Jim Clark who had heard the news, and the latter nodded slightly.
"Netscape is also very happy to join the IAB. It has always been Netscape's mission to make America's Internet industry the standard of the world!" Mark Anderson took over the title of IAB president with dignity.
After hanging up the phone, Mark Anderson asked Jim, "What's going on with this IAB, Bruno Song doesn't seem like such a well-behaved person."
Mark Anderson also has a little understanding of Song Yang's character, so easily gave up the position of IAB president to Netscape, no matter what Mark Anderson thinks, he feels that it is tricky.
Jim sneered, "At the Federal Trade Commission, a new director in charge of Internet advertising, Ella Cherry, was appointed. Song established the IAB Advertising Association, mostly to deal with Ella!"
Hearing the name of Ella Cherry, Mark Anderson couldn't help feeling cold. Before Netscape went public, he had already experienced Ella's ability. In fact, at least on the Federation side, Netscape is at a disadvantage.
"That little Houston farmer is going to be in trouble!"
Hearing that Ella was staring at Song Yang, Anderson clicked his tongue and said gloatingly.
But he was not happy for a few minutes, thinking that Netscape might have to face Ella's target in the future, and Anderson couldn't be happy, "What the **** is the commander-in-chief going to do, to allow people like Ella Cherry to enter the federal trade?" Committee."
Up to Netscape's current status, it already has the qualifications to represent Silicon Valley, and naturally has the opportunity to contact the big shots in the Federal District of Washington. Mark Anderson and the others have been able to influence the commander and the Capitol Hill et al., Policy Implications for Silicon Valley.
Jim Clark shook his head helplessly. He is a staunch supporter of the current commander-in-chief and the Donkey Party, and spends a lot of money on Washington every year.
"Next year is the time for the federal election. In order to ensure votes and support, the commander-in-chief also needs to make some compromises!"
Jim revealed to Anderson that apparently Ella Cherry's entry into the Trade Commission was also a concession made by the Grand Commander, the Donkey Party and their opponents, in order to increase the odds of winning next year. This exchange and compromise will last until the end of next year's general election. happens all the time.
"For the IAB, Netscape only needs the honor of a chairman. As for the others, Netscape does not feel involved!"
Jim said to Anderson, both of them smiled, how could they not see Song Yang's idea of using Netscape as a shield, Netscape's plan is to become the president of the IAB, but for Song Yang and Ella Netscape will never intervene in the matter between Cherie!
Netscape, which has already been listed, needs fame and fortune, and continuous good news can stimulate the stock price to rise. If Song Yang sells the Hotmail mailbox to Netscape, then maybe Jim Clark will use his relationship to help Song Yang solve Ella's problem. Trouble, as for other things, Netscape would like Song Yang to fight Ella, so that the Internet industry will not threaten Netscape companies.
As for Netscape’s plan, although Song Yang is not completely clear, he can guess that Netscape’s joining the IAB is definitely not to help him.
Song Yang doesn't care about this. Netscape needs fame and fortune, and Song Yang also needs the identity of Netscape's Internet leader to attract other Internet companies to join the IAB.
After Netscape, Song Yang called Yahoo, Lycos, AOL and other companies, and basically did not reject Song Yang's proposal, but AOL and other companies vaguely stated that they only joined the IAB Advertising Association and would never It will involve the personal grievances of the companies in the association!
"A bunch of old foxes!"
Song Yang couldn't help cursing. AOL and other companies had obviously received news from Ella Cherry. This was telling Song Yang that AOL and other companies would not become cannon fodder for Double-Click.
After calling Netscape, Yahoo and other companies, Song Yang called Irene again, "The IAB Association can be established. When it is established, you will be interviewed by the media. If you want to mention all members of the IAB, you will never accept it." ,unfair treatment!"
Song Yang is going to respond to the old foxes like Netscape and AOL, and tie them all together with Double-click. On the day IAB was established, he made a mouthful of Ella Cherry from the air. As for whether Ella will I believe that Netscape and they are not standing with Double-click, so Song Yang can't control it.
With the leadership of Double-Click, and Netscape, Yahoo, AOL and other companies agreeing to join, IAB, the first association in the Internet industry in America, immediately began to promote it in full swing.
The first batch of Internet companies to join the IAB was 24. Of course, except for Double-click, Netscape, Yahoo, etc., most of the rest were small companies that were pulled over by Double-click to make up the numbers.
But even so, the IAB also claimed that it has received the support of "most" American Internet companies, and the IAB immediately began to formulate industry rules, technical standards, industry images, publicity and promotion, etc. for Internet advertising, basically based on the double-click company. of.
Netscape and other companies, when they saw the rules formulated by the IAB, they all yelled "bah", secretly cursing Double-Click for not wanting Bilian, IAB just changed its name to "Double-Click Protection Association". Those opponents are all illegal.
There are also technical standards, etc., which are all formulated according to the double-click technology, and by the way, the double-click company's opponents have been labeled as "malicious marketing".
In this regard, Double-click the company's opponents, they will naturally not agree, claiming that they do not recognize the IAB, but for these, Song Yang and IAB's chief secretary-general Ai Lin, etc., don't care.
It’s okay if they don’t recognize it now. When IAB really represents American Internet advertising, what IAB said will be the truth!
The first IAB chairman was Mark Anderson, Song Yang, Jim Clark, Yang Zhiyuan, AOL founder Keith, etc., became the IAB chairman, and Irene Dougherty served as the IAB chief secretary, responsible for the IAB's daily affairs.
Regarding the establishment of the IAB, Mark Anderson and others declared their support, but they all expressed that they were not energetic enough to go to the IAB headquarters, which means they wanted it, but they would not take care of the IAB's mess.
In this regard, Song Yang and IAB are also very happy. Without these constraints, they can use the name of IAB to play flower jobs as they want!
America's Internet industry is still in full swing, and Hotmail's dominance did not last long, because at this time in Silicon Valley, countless new news appeared almost every day.
Internet companies are taking one year to go through the traditional industry, which takes ten years to complete.
Since Netscape went public, the number of Internet companies in Silicon Valley has entered a blowout period, and countless venture capital investors have begun to pour in.
There are also countless companies seeking to go public. Yahoo is still building momentum. The title of "Internet Chief" has begun to spread throughout the Internet. The news that Yahoo will go public early next year has also begun to quietly appear.
However, there are many companies that move faster than Yahoo. Lycos, which was established just a month ago, officially submitted an application for listing on Nasdaq, which shocked the entire Silicon Valley. You must know that once the application is approved, Lycos will likely create A new record, listed less than nine months after its establishment...
Not only Lycos, but also Yahoo’s other rival, Excite, also quietly applied for listing. As for InfoSeek, Worm and other established Internet companies, they also want to take the opportunity to go public.
Not only the search and portal industries, but also the digital advertising industry. ValueClick, which is more than a step behind DoubleClick, wants to land on the beach and go public before DoubleClick.
Not only this one, but also several other well-known Internet advertising companies such as L90 and 24/7 are also ready to move.
The gluttonous feast of the Internet is kicking off. Compared with it, Song Yang's movement is slow.
Double-click is still making steady progress. It wants to whitewash its performance and become the world's first profitable Internet company. The establishment of IAB is the beginning of deepening its influence on the entire American Internet.
The media is chasing the focus. This time Song Yang did not steal the spotlight when the Hotmail mailbox was hot. Naturally, he was not chased and reported by the media like Mark Anderson, Yang Zhiyuan and others.
In San Jose, Song Yang basically watched the progress of the ICQ project, otherwise he would go to Fortinet, and his life would be a bit more leisurely than in Houston.
On a basketball court at the University of San Jose, a group of people are sweating profusely, and there are a lot of girls standing around the court.
Eric, the king of American nightclubs who was skinny and tanned, when he arrived at the University of San Jose, what he saw was that Song Yang still wanted to play with a group of people on the field. A group of girls around were all looking at Song Yang. When Song Yang made a risky move, there was a sudden exclamation among the girls.
Seeing Eric, Song Yang threw a ball into the basket before walking out of the court. He looked like a master. There is no way. The basketball of San Jose University has never been mainstream. The school team has been established for so many years, and only sent to the NBA decades ago With a drinking fountain player, it is conceivable how good the basketball strength of the University of San Jose is.
(end of this chapter)