Back To 1995: Chapter 857 Take the blame
Chapter 857 Take the blame
The entire mobile phone industry is looking forward to it, waiting for the launch of the new Alcatel mobile phone, and then copying homework, but suddenly heard that Alcatel mobile phone is not doing its job properly, to buy Zeiss!
As for the homework of copying Alcatel mobile phones, the mobile phone industry has now formed a practice, even Nokia is no exception. At first, there may be resistance, but later they can’t stop the law of "true fragrance", and they all start copying homework.
As soon as the new design and functions of Alcatel mobile phones appear, they will be "humbly adopted" by all major mobile phones.
Currently users in the mobile phone industry, no matter whether they buy Alcatel mobile phones or not, begin to believe that Alcatel mobile phones represent the trend of mobile phones. If the functions on Alcatel mobile phones are not available in other mobile phones, it must be a "miscellaneous" brand mobile phone.
Who is willing to be labeled as a "miscellaneous" brand mobile phone by users and abandoned by users, but users use actual sales to teach these mobile phone brands to be human, and follow the Alcatel mobile phone brand. The sales volume of those with design and functions is so high that all major mobile phone brands have to follow the lead of Alcatel, and even Nokia has to bow its head slowly.
This has led to a very strange phenomenon in the mobile phone industry. In March and April every year, before Alcatel mobile phones hold a new phone conference, there are only a few manufacturers who dare to launch new phones on the market. There will be no flagship phones.
After the new Alcatel mobile phone, various mobile phone brands began to gather and release new phones. Of course, the new phones must have the latest functions of Alcatel mobile phones.
Doing so, although it will lead to a beat slower than Alcatel mobile phone, being led by the nose by Alcatel mobile phone, but it can ensure that the new phone will not be outdated as soon as it is released. This is the lesson of countless mobile phone manufacturers, with blood and tears, To sum up the survival tips...
Before Ertian used the P3 mobile phone in the safe, the precaution was that the spy photos and functions of the P3 were leaked in advance. If it was copied by other mobile phone brands and released in advance, then the Alcatel mobile phone would be lost. It is not a small number.
But this time, when the major mobile phone brands and countless electronic enthusiasts were waiting for the launch of the new Alcatel mobile phone, they did not see the movement of the Alcatel mobile phone. Instead, they went to old Europe to buy Zeiss. This makes the outside world have all kinds of doubts. They don't know what the Alcatel mobile phone is for.
Regarding the acquisition of Zeiss, there are also various speculations. There are countless inferences popping up in the technology media and electronic magazines. There are doubts about whether Alcatel mobile phones will launch their own brand of cameras. This is not uncommon in the electronics industry. After establishing a firm foothold in my main business, I started to enter other industries, including the film and television industry.
In the electronics industry, there is even a kaleidoscope like Sony. In addition to Sony game consoles, Sony has also entered countless industries such as mobile phones, TVs, Walkmans, notebook computers, projectors, etc. Otherwise, how could the name of Sony Dafa emerge? head.
Now that Alcatel mobile phone acquires Zeiss, it is considered to enter the camera industry and start a new business.
However, several major mobile phone manufacturers do not see it this way. In recent years, it seems that Alcatel mobile phone has not reached out to other industries except the mobile phone industry, but it has unknowingly extended its hand to processors, screens, In many industries such as panels and semiconductors, companies in the entire Alcatel mobile phone supply chain, Alcatel Mobile have invested more or less, and even directly became the major shareholder!
This time, the sudden acquisition of Zeiss made many insiders have to wonder whether Alcatel mobile phone is another trick!
"What do you think of Alcatel Mobile's acquisition of Zeiss?"
Nokia President Ollila frowned at Nokia's senior executives, including Nokia Chief Operating President Kallasvuo Kallasvuo, Nokia Vice President Piedilla, Chief Strategy Officer Marty Alahuta, Nokia Telephone Department Head Carrasvo, etc. asked the man.
Now, for Ollila, it should be both joy and pain. After defeating rivals such as Motorola and Ericsson, Nokia has ascended to the throne of the global mobile phone industry hegemony.
But after sitting on it, Ollila and Motorola suddenly discovered that this throne was not as easy to sit on as they had imagined, because Nokia always felt cold on the back, as if someone was aiming a gun at it, which made Nokia a little bit on pins and needles!
Three years ago, the whole world would know who Nokia's biggest rival was, and it would only be Motorola. But now, if you want to say who is the biggest threat to Nokia, Nokia may all say a name in unison. , Alcatel Mobile!
Since the Alcatel P1 mobile phone was born, the global shipments of Alcatel mobile phones began to soar, but now, Alcatel mobile phone shipments have reached the third place in the world, second only to Nokia and Motorola.
Although the shipment volume is only a quarter of Nokia's, it may take a long time to surpass Nokia, but Ollila and Nokia's executives are not very happy.
Because Alcatel mobile phones occupy the mid-to-high-end market in the mobile phone industry. Talking about sales volume without talking about revenue is just playing hooligans. Alcatel mobile phone profits are currently the highest among all mobile phone brands, and Nokia is no match. This year, Alcatel mobile phones The sales volume of Huawei is not as good as that of Nokia, but the profit may catch up with Nokia, or even surpass it!
That is to say, in the mobile phone industry that has been working so hard for so long, Nokia has already faced the advantages of Alcatel's mobile phones, and it has disappeared. The two sides will soon be on the same starting line.
It seems that Nokia still has a chance, but for insiders, Nokia has already fallen behind. It failed to suppress the Alcatel mobile phone before, let alone suppress it in the future.
The sales of several flagship phones launched by Nokia in the past few years are indeed astonishing, with tens of millions or even hundreds of millions of sales. However, in the most profitable high-end phone market, Nokia is simply not enough for Alcatel phones!
What makes Nokia most uncomfortable now is that it is following the rhythm of Alcatel mobile phones. This is like in other people's BGM, no matter how powerful Nokia is, it has no place to show off!
Ollila is also a little tired of this situation. Nokia is undoubtedly still in the upper hand. Whether it is users, market, cash flow or even technology, it is no worse than Alcatel's mobile phone, and even surpasses it.
But it is uncertain what amazing design and functions Alcatel will launch in its next mobile phone. Nokia has nowhere to go and launches a new phone rashly. If it fails too badly, the entire Nokia brand may not Will be affected, so Nokia did not dare to do it easily.
Hearing Ollila's words, all the executives of Nokia also showed embarrassment. In the past, Nokia launched new designs to reduce dimensionality and attack companies such as Motorola and Ericsson, catching them by surprise.
But now, Nokia is not sure about the routine of Alcatel mobile phones. In fact, the P1 and P2 mobile phones are too amazing, completely subverting the mobile phone design of the past ten years. The phone can still play like that.
"I think the acquisition of Zeiss is related to the upcoming P3 of Alcatel mobile phones, or the next generation of mobile phones!"
In the end, it was Nokia’s head of the design department, Adam Grind, who spoke. Others could hide from him. How could he, the head of the design department, hide? In the end, he was not the one to blame.
In the past few years, Adam Grind has been sprayed by Nokia fans, investors, and shareholders. Now the outside world believes that Nokia's design department is too stretched, which is seriously inconsistent with the world's largest The level of mobile phone manufacturers, and some media even bluntly stated that the gap between the Nokia design department in charge of Adam Grind and the Alcatel mobile phone design department is almost as big as the Milky Way...
The call for Adam Grinde to step down is also one wave after another. If Ollila hadn't tried to protect him, Adam Grinde would have stepped down a long time ago.
Hearing what Adam Grindel said was based on blind guessing, the vice president of Nokia said dissatisfiedly, "Do you think that Alcatel mobile phones will put Zeiss lenses on mobile phones?!"
(end of this chapter)