Back To 1995: Chapter 733 Can\'t wait
Chapter 733 Can't wait
The MP3 player of Diamond Rio300 started to be promoted to users all over the world through the sales channels of Alcatel mobile phones.
Double-click to help Diamond place advertisements on major platforms. Poster advertisements of Diamond appeared in the flagship store of American Telecom, as well as the major channels and retail stores that cooperate with Alcatel mobile phones.
Ebay, Amazon and other e-commerce companies also appeared Diamond MP3, and even PayPal payment platform, Xueleshan online platform, etc., also appeared Diamond discount advertisements!
William Schedler at the Diamond Headquarters, watching the propaganda of this battle, turned on ICNC, NBC and other TV stations, and there were advertisements for Diamond.
Even the endorsement of the advertisement, there is no need for Diamond to worry about it. RICK Group directly asked a supermodel of Victoria's Secret to shoot an advertisement for Diamond.
In the commercial of Diamond MP3, a pair of long legs first appeared, and then a girl in tight sportswear with a bursting figure was running in a park. The camera stopped on the face of a Victoria's Secret model, and the sweat on her face could be seen Keep dripping.
Then the camera moved down, and you could see that the front of the model was already soaked in sweat, and then the Diamond Rio machine appeared in front of the model, with a slogan of "Diamond Rio, dynamic freedom".
Through this advertisement, we can see that the positioning of Diamond MP3 is the fashion trend, and it wants to replace the status of Sony Walkman!
Not only TV stations, but also various fashion, technology, electronic magazines, etc., have appeared Diamond advertisements, not to mention on Internet platforms, all major portal websites and forums are like this.
ICQ also played a side ball and used the "pop-up window" advertisement function for ICQ users. Although the advertisement that pops up from the pop-up window lasts only ten seconds, if the user does not click on the pop-up window, it will automatically end, but this is the Internet. Industry, the first time to use the "pop-up window" function!
The major Internet companies, when they see ICQ using the pop-up function, they all feel like they have seen it for a long time. For the first time, they know that the Internet can still play like this? !
The significance of pop-up ads is not that users will react when they see the pop-up ads, but that this kind of "robbing" advertising will make all users see the ads, which is enough!
There are so many TV advertisements every day, how many people are really affected, the key is to let people see the brand, subtly, to complete the influence of the brand on users.
Regarding the use of the "pop-up window" function of ICQ, the Federal Trade Commission is probably going to start arguing again. You don't need to think about it, Yahoo, Microsoft, AOL and other major Internet companies must keep pace with each other and introduce "advanced technology". "!"
The "pop-up" advertisements that people dislike dogs and everyone on the earth hates, ICQ just brought it to the world "a little" in advance, even if there is no ICQ, there will be other Internet companies that play this set Come alive.
In the later generations, pop-up advertisements appear endlessly all over the world, and America is no exception. Microsoft has also played it. Although it is under the guise of advertisers, pop-up advertisements are still flying. It is just a big Internet company that has completed the first After Bo's net worth accumulated, he began to pay attention to the brand image and didn't play this trick anymore.
TV stations, magazines, Internet platforms, and major e-commerce companies are all full of Diamond Rio300 advertisements. Looking at those advertisements, William Schedler has mixed feelings. If Diamond had such an advertisement promotion before Ability, why is it beaten by Nvidia, 3DFX, etc. in the graphics card industry.
After this wave of bombardment of advertisements, the name of the MP3 player has been completely established. The key is that the selling price of 99 US dollars is really delicious!
A Sega DC game console for US$399, a P2 music phone for US$499, and a Panda LCD TV for US$2,599. , it seems easy to approach.
Walking on the street, you can see that there was a long queue in front of America Telecom's flagship retail store, which had previously set off a long queue because of the release of P2 mobile phones. Mainly young men and women.
Paul Vidic sat in the meeting room of Warner Records, listening to the legal affairs of Warner, Universal, Sony Music, and the heads of more than a dozen small and medium-sized record companies, talking with
Representatives of RIAA, the Recording Industry Association, discussed how to deal with Scour and several websites.
Just like the American Internet Association established by Song Yang, it is conceivable who the Recording Industry Association works for. Basically, the Recording Industry Association is composed of several record giants from Warner. At this time, of course, it is necessary to stand Come out and clean up the opponents for the big benefactor.
"There is nothing wrong with suing Scour for infringement of Warner, Universal, Sony, BMG, and EMI. We can initiate a claim against Scour that Kalanick will never be able to repay, requiring him to pay tens, tens of billions, or even hundreds of billions. Compensation for the US knife!"
The representative of the Recording Industry Association said at this time that the Recording Industry Association must win the lawsuit in the end, which is not surprising.
"It's just that this lawsuit may be delayed for a long time. Of course, it is acceptable to us. If Scour gets involved in the lawsuit, it is very likely that the listing will fail!"
Paul Vidic knocked on the table, "Gentlemen, we don't have much time to waste, Alcatel's P2 mobile phone may sell the ten millionth machine next month, do you know what this means? ?”
Looking around the meeting room for a week, "Every time one more P2 phone is sold, it means that a website like Scour has one more user!"
Paul Vidic sighed, "We can't stop Alcatel mobile phones, as well as mobile phone manufacturers such as Nokia and Motorola, from continuing to sell mobile phones with MP3 functions, but we can get rid of music sites like Scour and Napster, and prevent them from Those music phone users download music that we have not authorized!"
In the end, Paul Vidic thumped the table and told the people in the conference room that they should get rid of those music websites while the situation is not completely corrupted, and wait until the music phones are sold all over the world When it is everywhere, if you want to control it at that time, you may not be able to control it.
Where there is demand, there is a market. When 10 million or even tens of millions or hundreds of millions of music mobile phone users are waiting to download music on the Internet, even if Scour is turned off, a second one will appear soon. , The third company, America has never been short of speculators, especially this kind of opportunity to get rich overnight!
At this moment, the door of the conference room was pushed open, and the assistant hurried in, whispered something in Paul Vidic's ear, and then handed Paul Vidic a Diamond MP3 player.
After seeing the Diamond Rio300 in his hand and hearing its price, which was only US$99, Paul Vidic’s pupils shrank instantly. He had already thought of the real purpose of the person who released this machine. That is to make digital music completely mainstream!
Paul Vidic can’t imagine how many MP3 players can be sold in a day for 99 US dollars, but he can imagine that the users of Scour and several music websites are about to usher in an epic explosion. Similarly, the traditional Users in the recording industry will also start to be poached on a large scale.
Standing up, without thinking about what to say, Paul Vidic squeezed the Diamond MP3 and left in a hurry. When he walked to the door of the meeting room, Paul Vidic turned his head again.
Pointing to a group of people in the conference room, Paul Vidic said with a frightening expression, "Sue Scour immediately, I want to hear the news of Scour being sued before tonight, no matter what method you use, I will let you Scour is closed!"
"Today, Diamond Graphics Corporation released its first consumer electronics product, Diamond Rio300 player, which is also the world's first MP3 player product!
Diamond President William Schedler declared that Diamond has always wanted to stand with users, and the release of this MP3 is also to allow users to enjoy more convenience brought by technology.
Diamond Rio300 adopts Symbian operating system, memory technology of Alcatel mobile phone, and the latest sound card technology of Diamond. "
On the ICNC TV station, there was an interview with William Schedler, but William Schedler in front of the camera showed a rather "bold and unrestrained" performance.
"Sony Walkman, it's time to be thrown into the trash can, who wants to hold a few kilograms of iron lump all day long, insert a CD that can only play twelve songs, please, it will soon enter the new It's been a century, no one will use old antiques from the last century, right?
Diamond Rio, just one click on the computer, you can load 125 songs! "
Before it was released, William Schadler did not dare to mock Sony. The heads of other American technology companies, such as Hawkins, the head of Plam, Jobs, etc., have always been merciless when facing their opponents.
But this time, in order to sell the Diamond Rio machine, William Schadler also worked hard. As soon as he came up, he started to laugh at the group, and the gimmicks were full.
The American technology media did not pay much attention to Diamond Corporation at the first time. A place like America does not know how many new electronic products are launched every day. If it is not particularly eye-catching, or the products developed by large companies The media won't pay too much attention either.
For some "outdated" graphics card manufacturers like Diamond, the media is even less interested. Only graphics card enthusiasts will talk about companies like Diamond.
But this time, after the ICNC report, various media began to pay attention to Diamond MP3, because Diamond released a David satellite!
"Diamond Rio300 player, the first day of global sales exceeded 1.28 million!"
(end of this chapter)