Back To 1995: Chapter 638 Three pillars

  Chapter 638 Triple Legion

  Since leading the transformation of the Arnott family and becoming a giant in the luxury industry, when has Bernard been targeted like this?

This is not just a battle of spirits. Bernard has a hunch that even if he loses this time, he has to make a move. If he doesn't fire a shot this time and hand over Gucci, then he will fight with RICK or other companies in the future. When fighting, did he stop immediately after being threatened? !

   You know, RICK and Song Yang behind him are just upstarts in America, and there are also a bunch of old giants whose influence and connections far surpass Song Yang.

   Next time there are Wall Street institutions and established giants, and then mobilize contacts, when targeting the LVMH Group, whether the LVMH Group can run once or twice, where else can it go?

Is it possible to be like the old predecessors in World War II, seeing the enemy approaching, it is impossible to raise the white flag directly. It really comprehends that sentence, no one can occupy Paris before the Gallic rooster raises the white flag, and no one can escape from the LVMH Group Before, beat the LVMH group?

The Gallic rooster has not been very good since World War II. The whole world has nothing to do. It can be used as a wolf in the luxury industry, and it is called the Napoleon of the fashion industry. Bernard Arnott must take action this time. Just do it!

Bernard can accept defeat. Who dares to say that he has never been defeated, but he has to do it once. This time he was tricked by RICK so disgustingly. If he doesn't fight back, his reputation in the luxury industry will be destroyed But I couldn't keep it.

Antoine Burnham looked at Bernard Arnott with a hesitant look on his face. As an old man, he could tell that Bernard had little chance of winning this time, but looking at Bernard's The posture, obviously will not let it go.

  Lazard Bank has cooperated with LVMH Group for so many years, and it is impossible to leave immediately. This time LVMH Group lost, and it is still the hegemony of the luxury goods industry. In the short term, no company can challenge the status of LVMH Group.

   It’s just this loss. It can be expected that there will be a new big player in the luxury goods industry. In addition to Richemont Group, the future luxury goods industry is likely to have a situation where LVMH Group, Richemont, and RICK stand on top of each other.

  Antoine Burnham thought about all the possibilities in his mind, and felt that standing with the LVMH Group, although it might be a little troublesome, he should still make money in the future!

   "Antoine, the LVMH Group needs the support of Lazard Bank, and I need a sum of cash from Lazard Bank..."

  Bernard Arnott calmed down quickly. Even if he lost this time, with Bernard's character, even if he lost this time, he would have to make RICK bleed a lot.

   After making several phone calls in a row, Bernard approached Societe Generale and several consortiums, preparing to raise US dollars to buy the newly issued shares of Gucci.

   "The resolution is passed!"

  Gucci headquarters, when the resolution was passed, there was a burst of applause at the scene, and De Soleil also breathed a sigh of relief. After taking this step, Gucci will have no turning back.

   "Gucci will issue 19.38 million shares to Gucci's board of directors and management!"

   This time, Gucci issued nearly 20 million new shares in one go, directly diluting the equity of Gucci in the hands of LVMH Group from 34% to less than 25%, which is almost equivalent to grabbing.

If in the end, Gucci still falls into the hands of the LVMH Group, with Bernard's character, it is possible for De Sole and his group to be stripped alive. In the future, it will be necessary to use various means to try to send them to the federal prison to experience Life goes.

  De Soleil also already knew that the LVMH Group and RICK are showing their talents, and they are mobilizing their contacts and resources to target each other.

The LVMH Group wants to clean up Gucci through the Amsterdam court, but RICK has invited more people, several major departments in America, the Italian Securities Commission, etc., but obviously, the LVMH Group is weak this time. After a crop, there were no waves in Amsterdam.

  Eric, Marcus, Kravis, Chris Jain and others were all in a conference room, waiting for Gucci's decision.

   "Now RICK holds more than 40% of Gucci's equity. As long as we get another 20 million newly issued shares, RICK will hold more than 51% of Gucci's equity!

   Gucci will belong to RICK! "

Eric made some calculations, and said to several people in the meeting room that before the Gucci vote, RICK signed an acquisition agreement with Gucci, and won 37% of the shares in the hands of the Gucci board of directors with two billion US dollars, plus The stocks that RICK swept up by himself, now RICK is the largest shareholder of Gucci, and the current Gucci equity of LVMH Group has shrunk to 25%.

It seems that RICK is already a sure winner. This trip cost a lot of dollars, but if Gucci can be included in the bag, for Eric and the others, this trip is worthwhile, and RICK will enter the luxury world. product industry!

   "Gucci's stock has been raised again, and someone is buying Gucci stock in large sums!"

  Marcus, who had been staring at Gucci's stock, raised his head from a laptop at this time, and said solemnly.

   "Is there any organization to fish in troubled waters?!"

   Eric asked, Gucci stock has jumped up and down in the past few days, and many institutions and consortiums have fished in troubled waters. However, after Gucci announced the launch of the poison pill plan, Gucci’s stock price began to cool down. After all, no one likes to buy junk stocks.

   Kravis also looked at the computer. Gucci's stock price soared to $87 before, but it was only a flash in the pan, and then fell to more than $60.

   But now, Gucci's stock price has been crazily raised again, and it has soared to more than 80 dollars in the blink of an eye.

   "It's the LVMH Group!"

   Kravis looked at the stock price of Gucci that seemed to be pulled up in a straight line, and his expression became a little more cautious.

  "LVMH Group announced that it will not give up the acquisition of Gucci, and will continue to sue Gucci for invalidating the issuance of additional shares to the Amsterdam Stock Exchange and the court!

  It is reported that Bernard Arnault, CEO of LVMH Group, is in contact with Societe Generale Bank and others, and will acquire the Gucci shares held by these institutions from several institutions that hold Gucci shares..."

   Seeing the news reported in the news, Eric and the others immediately understood that it was the LVMH Group's unwillingness to give up. Even if the equity was diluted, they still wanted to buy Gucci shares in the market to compete with RICK.

   "Is he crazy..."

  Eric cursed loudly. He thought that the dust had settled, but who knew that Bernard Arnott would not give up.

   Kravis is not surprised. If he easily surrendered, Bernard Arnott would not be where he is today.

   "Go to De Soleil and complete the acquisition immediately!" Kravis didn't want to have long nights and dreams, and wanted to complete the acquisition directly, without messing with Bernard and the LVMH group's plan.

  It was still the conference room that day. This time, the atmosphere on both sides was much better than the froth that day.

   "RICK will buy all of Gucci's newly issued 20 million shares at a market price of $81!"

Eric felt a bit pained, but he still gritted his teeth and said, 20 million shares, RICK will need to spend 1.6 billion US dollars, plus the 2 billion US dollars already spent before, the acquisition of Gucci this time , with a total cost of more than 3.6 billion US dollars.

  If it weren’t for sitting here today, even if Eric was killed a few years ago, he wouldn’t have imagined that one day, he would run across the Atlantic Ocean with 3.6 billion in vain money to buy a company.

  Gucci’s directors and executives all smiled when they heard the offer. The $1.6 billion was all stuffed into their pockets. De Soleil could get hundreds of millions of dollars this time!

   This acquisition condition is much stronger than that of the stingy LVMH Group. LVMH Group only spent 1.4 billion US dollars to acquire 34% of the shares, while RICK bought half of Gucci’s shares and spent nearly 4 billion US dollars!

  Just as De Soleil was about to agree, the door of the conference room was suddenly pushed open, and a large group of people rushed in.

   "LVMH Group does not agree to the acquisition of RICK!"

  Antonio broke into the meeting room with the LVMH group's legal consultants, financial personnel, lawyers, etc.

   "LVMH Group does not agree to sell Gucci to RICK!" Antonio gasped and said, he just flew from Paris to Florence, and finally caught up.

   Staring at Eric's group, Antonio suppressed his disgust towards De Soley's group, and at this time he had to show his favor to Gucci.

   Taking a deep breath, Antonio said to the Gucci group, "I know that there is some misunderstanding between the LVMH Group and Gucci, but...

  Gucci doesn't want to hear the offer from LVMH Group? ! "

Now the LVMH Group is on the market, frantically sweeping up Gucci stocks, and has already raised the Gucci equity in its hand to 30%. If it can get 20 million newly issued shares, it will not be said that it is controlling Gucci, at least the LVMH Group It is to stand on the same starting line with RICK again.

There was a commotion at Gucci, Eric saw this, and was about to start spraying, Antonio had already opened his mouth, "For $85, LVMH Group is willing to buy President Soleil and Gucci in everyone's hands for $85. Stocks, of course, include RICK!"

  Hearing this, a group of Gucci executives who were planning to sell to RICK just now were visibly shaken. For them, selling to someone is not a matter of selling, but earning more money is a fortune.

  Eric secretly scolded these people for their stupidity.

   "88 dollars!"

   Kravis also made a direct quotation at this time, and it has reached the point where it is close to the goal. There is no way out at this time.

  Recalling what Bernard explained before, Antonio said, "As long as Gucci gives up the deal with RICK, LVMH Group can raise the purchase price to $91."

  In the blink of an eye, the price increased by 200 million US dollars. The Gucci people felt the excitement. At this time, even if the purchase price was increased by 1 US dollar, they could get tens of millions more US dollars!

   "93 dollars!"

   "$95!"

When Antonio shouted out a price of $95 to buy 20 million shares of Gucci, Eric's eyes were a little red. At this time, he only regretted that he didn't bring a few Texas gunmen over when he came to let Antonio This guy, know the temper of the Texas cowboy.

   "98 dollars, this is RICK's last offer!"

   Kravis glanced at Antonio and started to get up to pack his things. If he bids again, Kravis will give him Gucci.

  (end of this chapter)