Back To 1995: Chapter 632 Cut the mess quickly
Chapter 632 Cutting the mess with a quick knife
Eric's voice came from the other end of the phone, "Song, we will contact the Gucci board of directors tomorrow!"
Kravis was also on the phone, "The funds from Comerica Bank, Goldman Sachs, Merrill Lynch, and Deutsche Bank have all arrived in the account, and Deutsche Bank is helping RICK to contact relevant parliamentarians in Italy, the Netherlands, and France to fight for Members of parliament in these places support RICK's acquisition of Gucci!"
Out of America, Deutsche Bank in Europa can be regarded as covering the sky with one hand, and in the old European countries, it can be regarded as talking.
This time, the Deutsche Bank Investment Bank is also very active in the acquisition of Gucci by RICK. It wants to help RICK seize food from the LVMH Group and swallow Gucci to tell American companies how strong Deutsche Bank is in this European territory. Liga's company, if they want to play in Europe, they have to find Deutsche Bank, and the advertisements are ringing, it is better to make a vote with real money!
Of course, the premise of all this is that Goldman Sachs does not shake people from America, otherwise ten German banks will also be cleaned up.
"What do I need to do here?"
Song Yang knew that Kravis would not target indiscriminately, so he called this call rashly.
Kravis didn’t play charades. The most important thing at this time is to use all means to take down Gucci.
"Gucci's stock price should fluctuate immediately. From the New York Stock Exchange, try to acquire Gucci's equity as much as possible. In addition, members of the Trade Committee and the Foreign Affairs Committee are invited to support RICK's acquisition. If possible..., Italians please Congressman, contact the Italian peninsula and ask the Italian Trade Commission to stand on RICK's side, I think it will be easier for you to do this!"
In Kravis's concept, acquisition is to do everything possible to win the target at the lowest price by any means, and any rules and the like are out of his consideration.
Kravis also knows that in the fight with LVMH Group for Gucci, even if RICK does not use any means outside the rules, it is not a good idea to use Bernard Arnault's character. him.
You don’t need to think about it to know that at a critical moment, the LVMH Group will definitely let the French Trade Commission come forward, and let a group of French parliamentarians wave the flag for the LVMH Group.
Of course, similarly, Song Yang and RICK can also invite members of the American Federal Trade Commission and the Foreign Affairs Committee to come forward to put pressure on France, as long as they can be attractive.
Gucci is a very special brand. It belongs to Italy, but it is listed on the Netherlands and the New York Stock Exchange at the same time. Three years ago, Gucci sent 49% of its shares to the Amsterdam Stock Exchange. % equity, listed on the New York Stock Exchange.
The 34% stake in Gucci that the LVMH Group took away in a surprise attack was from the exchanges on both sides. In this war between RICK and the LVMH Group, apart from competing for beauty, supporters in America, the Netherlands, Italy, and France also It is essential, whoever wins more MPs to act as supporters may have the last laugh, otherwise no matter how much money is paid, Gucci will not be able to take away!
Kravis asked Song Yang to find an Italian congressman and contact the Italian peninsula. He wanted the Italian Trade Commission and other departments to stand on RICK's side. A second bias is enough.
Italians in America, and the Italian peninsula, have long been irrelevant, but they can affect some of them. Selling Gucci to Song Yang does not seem to be considered selling to outsiders!
Song Yang remembered that he had been to the Bruno Family Club De Viola and the American Italian Foundation a few days ago, and it seemed that he could have some relationship with the Italian peninsula.
"I will find someone from the Italian peninsula. This matter must be done quickly. I need to resolve this matter before ICQ goes public. If it drags on... RICK is likely to be the loser!"
Song Yang put down the phone in his hand. After all, the LVMH Group belongs to the local snake. The strong dragon can suppress the local snake for a while, but it cannot be suppressed for a lifetime. Ninth, the European Trade Commission wants to mess up the acquisition of RICK.
Song Yang put down the phone, thought for a while, picked up the phone, dialed a number and went out.
"The annual awards ceremony of the American Italian American Foundation, let's put it before Christmas!"
Viola was talking to several confidants of the Italian Foundation that now Viola and several competitors are desperately looking for opportunities to show their faces and want to increase their influence in the ethnic group.
Either appearing in public, or being interviewed by the media, or holding some charity activities, or raising a lot of dollars for the Italian Foundation, anyway, Viola and several opponents want to increase their popularity.
This year's Italian Foundation Annual Awards Ceremony, Viola wants to be in charge, so that he can take the opportunity to win more support from ethnic groups in America.
After seeing the phone, Viola's eyes showed a strange color, and she winked at several confidantes. After they went out, Viola connected the phone, "Song!"
Listening to what Song Yang mentioned on the phone, Viola couldn't help showing a startled look on her face, and then her mind turned quickly.
RICK actually wanted to acquire Gucci. This news is really surprising. Viola didn't know the specific situation, but Song Yangneng called him, and Viola knew that it would definitely not be simple.
"The American Italian Foundation is supposed to help all Italians. In this matter, the Italian Foundation should definitely help RICK. I will contact people in the Italian peninsula. Gucci should not fall into the hands of those Gallic chickens. !"
Viola hung up the phone, his eyes flickering. He felt that this was an opportunity. Helping RICK was also helping him. For Viola, it was also a great opportunity to publicize. Snatching Gucci from the hands of Gallic chickens, is there a more publicity effect?
Seeing a few confidantes who came in, Viola said, "Call the Italian peninsula, and contact the Italian Trade Commission and Congressmen on Capitol Hill!"
Several confidantes didn't know what Viola was going to do, but seeing Viola's excited expression, they all knew that he was going to come with a big ticket.
Viola then stopped a few more people and thought for a while, "Tell the foundation treasurer to buy Gucci stocks from now on, as much as you have dollars!"
Not only is the Italian Foundation buying it, but Viola is also planning to use his wealth to play. In this case, think about it with your toes, and the stock of Gucci will change drastically next.
Eric, Kravis, Chris Jain and a group of people rushed to Florence, the headquarters of Gucci in Italy.
For the arrival of RICK, Gucci, who was about to be forced by the LVMH collection, gave a grand treatment. Gucci President De Soleil personally led a group of executives to go out to greet him.
"President Eric, I'm glad you're here!"
De Soleil shook hands with Eric, and said with enthusiasm, the second person in Gucci standing behind Soleil is Tom Ford, the creative director of Gucci, a luxury company, creative director, chief designer, etc. , all have a great right to speak.
Often a creative director can determine the style of a luxury company, and even be an invisible spokesperson, just like Karl Lagerfeld for Chanel.
The look on Tom Ford's face was a bit ugly, with a tired look on his face. The sneak attack of the LVMH group had the greatest impact on Tom Ford.
The LVMH Group acquired Gucci stock, bought half of it, but stopped, and got 34% of Gucci’s equity. Bernard Arnault has the right to share Gucci’s income and dividends, and he can also control Gucci’s management. Products point fingers.
This is the most detrimental to Tom Ford. Before Gucci, the design style and products were all up to him, but now there is an extra person on his head, and the LVMH group has big brands such as donkey brand. Gucci has arrived In the hands of the LVMH Group, I am afraid that she is going to be a **** off daughter-in-law.
So Tom Ford is the person who is most opposed to the acquisition of LVMH. Now seeing RICK, a group of "fellows" from America, Tom Ford squeezed a smile at Eric.
Eric and others followed De Soleil into the Gucci headquarters, visited the Gucci headquarters, and listened to the glorious history of De Soleil and Gucci, as well as the medals, all kinds of things that made countless women crazy Classic bags, etc., Eric laughed and touted a few words.
Listening to the rumors of Gucci, looking at those handbags, shoes, etc., Eric has a new understanding of luxury goods. Gucci, which looks tall, does not have the Victoria’s Secret brand in RICK’s hands. It makes a lot of money. Last year, Gucci’s net profit was less than 200 million US dollars. This is why the LVMH Group dared to use Gucci.
Gucci owed a lot of debt a few years ago, which forced the Gucci family to sell Gucci twice to Bahrain Fund, one of the oil tycoons, and now the Gucci family is all out.
The Bahrain Fund, compared with the LVMH Group, is not enough, so it hastily looked for help everywhere.
After walking around the Gucci headquarters, Eric waited for a group of people to come to the conference room. As soon as Eric came up, the cat cried and the mouse said, "Gucci is one of the best luxury goods in the world. In America , Countless people are crazy about Gucci, for the savages that Gucci has encountered now, I and the RICK board of directors deeply sympathize!"
When Eric and Gucci's board of directors began to talk, the stock price of Gucci shares on the New York Stock Exchange and the Amsterdam Stock Exchange began to slowly rise.
At the beginning, it didn't attract much attention, but when Gucci's stock price was pulled to $75, a new high since its listing, everyone turned their attention.
(end of this chapter)