Back To 1995: Chapter 405 Drain from the bottom
Chapter 405 Drain from the bottom
The people in the public relations company, listening to Biber's words, only felt chills in their hearts. Biber's move was almost a desperate plan. Philip's company may have to pay a large sum of money, but the tobacco industry in North America and Europe has changed since then. It's about to change.
As long as the breath is relieved, the vacant tobacco market will be easily occupied by big tobacco companies such as Philips and Reynolds. They go bankrupt and pick up leaks, or pay a negligible fee to buy them, and they are all guaranteed to make money.
Moreover, these small and medium-sized tobacco companies have gone bankrupt, and they can still block the mouths of the outside world. If the tobacco industry is not seen, it is so miserable, and it has already paid enough for it!
Philip's directors were a little hesitant when they heard Biber's bankruptcy, but they were also looking forward to it.
Biber's plan is very simple. Since he can't avoid this, he can't be the only one who is unlucky. Philip will drag the tobacco companies in North America and Europe to be buried with him.
Dead friends are not dead poor. When the difficulties are over, the tobacco markets in North America and Europe will be easily occupied by Philips.
No matter how big the public opinion is, the tobacco market cannot disappear after all. This is a market that has existed for thousands of years, and it is impossible to completely disappear because of a wave of public opinion.
In the future tobacco market, the elimination of those small and medium-sized tobacco companies will all be decided by the big tobacco giants, and some will be means to make back the losses this year.
To introduce more healthy tobacco products, to reduce the scale of tobacco, to increase the price, etc., the entire market will be determined by giant companies such as Philips. Even if the price is doubled, there will be no substitutes. Those users You have to pay the bill, and Philip's reason for raising the price is even more aboveboard!
Regardless of whether the people on the board of directors disagreed, Biber said directly to the people in the PR company, "I need you to build momentum for Philips, and I want Philips to be the company most willing to "repent" in the eyes of the outside world, while other tobacco companies , we must pay for the past just like Philip Company!"
After ICNC TV started broadcasting, Song Yang left New York and returned to San Jose. Now that the major tobacco companies are overwhelmed, this is the best time to leave New York. If you stay there, there will be no moths.
Even when he returned to San Jose, Song Yang could feel the influence of ICNC, which was spreading to the whole of America.
The engineers of technology companies in Silicon Valley have always been big consumers of tobacco. Many companies even supply this stuff as supplies to engineers who work overtime and stay up late. But this time when Song Yang came back, he found that many Silicon Valley companies, This supply has been cancelled.
Moreover, no-smoking signs are posted in office buildings and public places, and ICQ is no exception. ICQ, Alcatel Mobile and other companies have posted signs in office buildings, forcing a group of old smokers to drink desperately. Coffee, so that coffee consumption soared, had to add a batch of new coffee machines.
Not only Silicon Valley, but also Hollywood has also begun to influence. For Hollywood movies, the MPAA rating committee, which has the power of life and death, has also publicly announced under the bombardment of the American anti-smoking agency that starting early next year, tobacco will be included in Hollywood movie ratings. part!
This marks that, starting from 1927, Hollywood movies that have co-operated with tobacco companies for more than half a century and made soft advertisements for tobacco companies through movies may no longer appear those smoky scenes that were once regarded as classics.
In Marlon Brando's "Train Named Desire" and Hepburn's "Breakfast at Tiffany's", the scene where the protagonist holds tobacco will never appear again in the future!
The influence of ICNC TV station began to appear in all aspects of America. The general who had just taken office also publicly declared that he supported the anti-tobacco organization. speak.
And the American Department of Health finally stood up at this time and completely nailed the tobacco industry to the gallows, announcing that the tobacco industry would be brought under the control of the American Food and Drug Administration and would no longer act as a A common product is sold.
In addition, it is prohibited that tobacco companies promote and sell tobacco to persons under the age of 18, and even prohibit the tobacco industry, and then sponsor and lobby Capitol Hill and the states of America. This shows that the general and Capitol Hill, on the bright side, It cut off the relationship with the tobacco industry, and finally disbanded several major institutions invested by the American Tobacco Association. The Federal Tobacco Research Institute, Indoor Air Research Center, Tobacco Research Association, etc. were all directly dissolved.
Whether it was disbanded directly or continued to exist under a different name, when the Federal Department of Health announced these news, it caused a shock!
The media industry is focusing on ICNC TV station. No matter what happens in the future, the influence of an exclusive interview report by ICNC is already terrifying!
A TV station that has just started broadcasting directly bombards an industry, and there is a faint tendency to overthrow this industry. Such influence is already terrifying.
ICNC has attracted 14 million subscribers since its inception, and the daily visits to the station's website have exceeded 7 million, making it the second largest news website in America after Yahoo!
In the latest TV user survey conducted by the data research agency Nielsen, more than 54.5% of users expressed trust in the content of ICNC TV. ICNC TV is flocking to it.
The valuation of ICNC has risen visible to the naked eye. When it was first established, it was blown up like a balloon to $700 million, and now it has been blown up to $1.9 billion!
As the world's first TV station that simultaneously broadcasts offline TV stations and Internet websites, ICNC TV station has obtained double dividends from the media and the Internet industry. Now that the Internet is hot, the valuation of ICNC is naturally rising.
Not only ICNC TV, but also the largest shareholder of ICNC TV, the parent company that holds more than 40% of the shares of ICNC TV, the stock price of ICQ has skyrocketed.
In the second half of this year, although ICQ has not been listed, Silicon Valley and Wall Street are very concerned about ICQ. First, the game business that bet on is booming. , Xueleshan online game platform has become an emerging game platform.
And now, the TV station invested in has also become a hit, and it is quite likely to become a new media giant in America.
All these have caused the valuation of ICQ to skyrocket all the way. Now Silicon Valley Venture Capital and Wall Street institutions have given ICQ a valuation of more than 10 billion dollars. Of course, this is without splitting Sierra Mountain and ICNC TV. Under the circumstances, if it is split and listed, the valuation will shrink a lot!
It is not a difficult problem for ICQ to go public, especially now that the Internet is so hot, countless institutions are looking forward to ICQ, and they are waiting for ICQ to go to Nasdaq to collect money, and investment institutions can also take the opportunity to get a share Soup, it depends on when Song Yang will let ICQ start listing.
With such a huge disturbance, the entire tobacco industry was in turmoil. After Song Yang returned to San Jose, he did not make a big fuss. Now he said to ICNC TV station that he has won a big victory. Philip and other tobacco giants are already very passive. Now it's up to them how to deal with it. The worse Philip's companies are, the greater the impact on ICNC TV will naturally be.
After Song Yang returned to San Jose this time, he kept a low profile. He just watched the movement of the tobacco industry and just made a big move. Song Yang didn't want to make any more moves and become the target of public criticism.
Christmas is approaching, and the "Matrix" crew, which has been filming for more than half a year, has basically completed filming for the first part, and has to rush to produce special effects in the later stage. In addition, Christmas is approaching, so it is rare to give the protagonists a holiday. The third part will start shooting next year.
The crew of The Matrix was on vacation, so of course Jenny flew to San Jose right away, but it was rare for Song Yang to spend several days with Jenny in San Jose.
In Song Yang's villa, a party is being held. Jenny and Haili who returned from Hollywood with her, a Hollywood starlet that Evan Spiegel is new to, plus Jenny and the others A group of small attendants, a group of celebrities from San Jose, etc., the villa was full of Yingge Yanyu for a while, shaking their bodies under the explosive music.
Song Yang was drinking with Gallo, Spiegel and others. With Gallo and Spiegel, the two party creatures, parties and parties were never absent.
"Now the media is staring at this place, even if they want a cigar, they have no chance!"
Gallo held up his wine glass and complained to Song Yang. ICNC reported the sequelae of the tobacco incident, that is, Song Yang and the people around him were also targeted by the media. It was about to become a scandal in no time.
Just like today's party, there are obviously a few paparazzi-looking people squatting outside the villa, taking a few high-power cameras from time to time to take a few pictures, no matter whether these paparazzi are disgusting people sent by the tobacco company, or tabloid media want to Make some explosive news, anyway, during this period of time, there are many.
Gallo, Ulf and other security personnel have long noticed this group of paparazzi journalists who wanted to take pictures of something, but Song Yang didn't want to pay attention to these people.
Song Yang took a sip of his drink and glanced at the paparazzi reporters. It was rare to participate in a party, and Song Yang didn't want to fight against these paparazzi media.
As soon as Jenny pulled him to dance, Song Yang's phone rang, and it was Andy Lake calling. After Song Yang received the call, his face showed a surprised look, and then he got up and went to a set of rooms to open the door. television.
Seeing this, Gallo and Evan Spiegel also followed. After looking at the ICNC TV station, Gallo and Spiegel were surprised to see that the person on the TV screen turned out to be President Philippe. Bo!
(end of this chapter)