Back To 1995: Chapter 403 Breaking drums and beating
Chapter 403
ICNC TV station, this time it can be said that it is the beginning of the explosion, which directly turned the entire public opinion industry in America upside down.
But for ICNC TV, this is just the beginning. The most important thing is to build a brand. The first impression is very important.
If this time, it can really change the entire tobacco industry, then ICNC TV station will have the influence of the five major TV stations in America, and even surpass them. After all, even the five major TV stations cannot directly change an industry!
By revealing the secrets of the tobacco industry, the ICNC TV station will give the outside world the impression that it dares to tell the truth to the public, can stand up to tobacco giants without fear of pressure, and become an "authority" among American and even global audiences. TV.
This is very important. As long as this impression is established, the news reported by ICNC will be believed by some people, and it will have influence. The attitude on certain events can even affect the ending. The media influence is established in this way. .
Tianxiu started. In addition to building a brand image, it is not easy to maintain the subscribers and popularity of ICNC TV station. After all, the popularity will dissipate one day. For ICNC, it is necessary to strike while the iron is hot and launch some ace shows , to continuously attract popularity and users.
Andy Lake nodded, "ICNC TV station will continue to follow up on tobacco industry reports. Now many institutions in America, and even members of Congress, want to cooperate with ICNC TV station on the tobacco industry!"
Anyone with a discerning eye can see that the public opinion of the tobacco industry is about to explode, and they want to take advantage of the opportunity to fish in troubled waters and stand up to "preside over the overall situation", so as to collect fame and fortune. That's the way the boss of the Mississippi State Department of Justice is like this, and now he has almost become The American judiciary, the first person to fight against the tobacco giant, if he can turn over the tobacco company, he will gain a huge reputation and have a huge influence in the entire federal judiciary.
Song Yang nodded, "ICNC should follow up on this matter. There is a proverb in the East, if you fight a tiger, you will suffer from it. Since ICNC is involved in this matter, it must not be lenient!"
It is unrealistic to say nothing about killing tobacco companies and making them bankrupt, but the tobacco giants who have to be forced to pay huge fines and pay huge sums of dollars for those who have sued them can calm down this matter, and ICNC also It will become the biggest winner and another "authoritative" media with a powerful voice in America!
"However, reporting tobacco news cannot be the whole of ICNC. ICNC TV station should follow the plan and start new projects when ICNC is popular."
Hearing Song Yang's words, Andy Lake nodded in agreement, mentioning this, he would not be sleepy anymore, "After the Ellen Show aired, the effect was very good, coupled with the influence of ICNC now, many celebrities in America, Even members of Congress, there are news that they are willing to appear on the Ellen Show, this show may become the trump card of ICNC TV!"
He asked the assistant to bring a large cup of latte and gushed coffee to refresh himself. Andy Lake said, "In addition, ICNC will produce "America Idol" and "America's Got Talent" in the near future. Variety shows, and several other talk shows.
In addition, several dramas "The Sopranos", "Grey's Anatomy" and "Shameless" cooperating with Western Pictures will also be prepared to open! "
The start of ICNC TV station has made Andy Lake and a group of executives invigorated. Basically, they have been fighting hard since last night, and they still have no idea of resting, but they are still busy.
This is because Andy Lake and the others see the potential of ICNC TV. If ICNC TV really reaches the level of ABC and NBC TV, then Andy Lake and the others will become the most powerful one in the American media industry. Help people, as for the knife, power, etc., that basically comes in response. In the face of such an opportunity, including Andy Lake and the others, no one is willing to give up.
According to the tobacco interview report released by ICNC, the shock caused by it is still continuing, and there is no sign of abating, but it is intensifying, not only in America, but also on the Internet, plus the media in North America, Europe, Asia, etc. Fueling the flames, an anti-smoking movement suddenly started in America and spread to all parts of the world.
Philip Morris and global tobacco giants such as Lorillard, British Tobacco, Japanese Benzene Tobacco, Imperial Tobacco, Gallaher, Stick Tobacco, Universal Tobacco, etc., naturally cannot sit still.
In the face of the wildly leaked stock price, huge compensation and even criminal proceedings, major tobacco companies have begun to refute, claiming, "There is no evidence that can directly prove that tobacco is the cause of diseases such as lungs. The main reason is that the reports of ICNC TV and some media are completely nonsense without evidence, and they are deliberate blackmail!"
Even the American Tobacco Association also announced that it will file a lawsuit against Jeffrey Wegener in the name of malicious slander, reputation loss, technical disclosure, etc., and ask Jeffrey to pay for his actions. deserve the price.
Under the madness of the tobacco giants, many media and people in the medical industry have begun to stand up as "third parties". They dare not say that tobacco is really harmless to the human body, and can only beat around the bush. Claims that the American Health Department and other top medical institutions have not issued warnings that tobacco affects health, and that the American Federal Health Department has not banned the sale of tobacco, so it cannot accuse the tobacco company that it is really illegal, and it is impossible to ask for compensation. rise.
In addition, the media, in terms of taxation, employment, etc., are constantly whitewashing the tobacco companies. They oppose the public opinion of the tobacco companies for a while, and follow the media who support the tobacco industry. Channels and newspapers will see reports about the tobacco industry, whether they want to see it or not.
This kind of popularity has directly surpassed the various new bills and changes after the commander took office. The major media in America have all focused on tobacco public opinion. This kind of popularity has attracted Capitol Hill. Members of Congress also began to speak out one after another, and began to express their views on this matter.
The public opinion on whether smoking affects health has been raging for a while, and at this time, in the ICNC interview report, the two medical experts, Dole and Hill, came forward again and announced a document, which lasted for 47 years. tracking report.
This medical report is more like the straw that broke the camel's back, and it would be of no avail if the tobacco companies threw more knives.
The medical report released by Dole and Hill is a 47-year follow-up study of more than 60,000 physicians in the UK and some major cities in Europe. Whether smoking, smoking age, smoke volume, etc., the patients who have been treated by these doctors were also counted.
This study spanned nearly half a century, with absolutely enough samples, and finally concluded that the prevalence of lung cancer in tobacco smokers is 25 times that of non-smokers. In addition, follow-up reports show that not only lung diseases, Smokers are several times more likely to get sick than non-smokers in the throat, nasopharynx, liver and other parts, and even life expectancy will be affected.
When this medical report was released, it was like throwing a boulder on a calm lake. All the debates came to an abrupt end, and a huge wave against the tobacco industry was suddenly set off around the world!
No matter how much PR and US knives, in front of this medical report, it still seems pale and powerless. This half-century-long follow-up investigation is much more convincing than those unfounded media.
The public relations companies hired by the tobacco giants also have nothing to do at this time. They can invite the members of Congress on Capitol Hill to stand for them, and let the major American media to excuse them, and they can smear ICNC TV station and go to Jeffrey. · Wegener splashed dirty water on his body, but he couldn't deny this medical investigation that lasted for half a century!
"What to do now, damn, the stock price of Philip Morris has fallen by 20%, when will it fall?!"
In the conference room of Philip Morris, there was a lot of scolding at this time. The directors of Philip Morris accused President Bieber and a group of public relations companies that had been invited at a high price.
In just two days, Philip's stock price plummeted by 20%. No matter what Bieber released continuously, it gave investors huge dividends, repurchases of shares, performance growth, and non-tobacco business revenue soared. All the announcements have now been invalidated, even by Philips, not to mention other tobacco companies.
Bieber rubbed his brows and looked at the representatives of Philip's board of directors and Wall Street institutions who were angry at him. Bieber's face showed a tired look. The executioner's name was put on his head, and some radicals even ran to the door of his villa to protest. Although he did not hurt his family, Bieber still sent his family abroad to avoid the limelight.
"As long as this crisis is over, Philip's stock price will be able to rise back, I promise!"
"But now," Bieber's face was serious, "it's not about the stock price, it's the criminal lawsuit facing Philip!"
Mississippi and other states are now suing tobacco companies with criminal proceedings, which means that companies such as Philip and Reynolds, knowing that tobacco has adverse effects on the human body, did not inform the public that it was the cause of those The main cause of bodily injury or even death will bring criminal proceedings against tobacco companies on charges of fraudulent marketing, intentional injury, medical malpractice, and affecting the health of young people, which is fatal to tobacco companies.
If they really play like this, it doesn’t mean how much money Philips will lose. Even Bieber and other executives and board members may go to federal prison to step on a sewing machine. This is the sharp sword hanging over their heads.
(end of this chapter)