Back To 1995: Chapter 13 Borrow the wind
Chapter 13 Borrowing the East Wind
"On the screen?"
This wave of blowing surprised Kevin Kelly a little. The span is really too big. He never associated his book, which was not read by many people in America, with the movie.
"certainly!"
Song Yang said without blinking, "After seeing the out-of-control, I have an idea that the development of science and technology will enter all aspects of human life in the future, and society, systems, machines and organisms will also undergo fundamental changes."
"If there is a chance in the future, I would like to invite professional Hollywood screenwriters to write the script, so that this movie containing the concept of out-of-control can be sent to the screen, so that more people can see the culture of the Internet!"
Song Yang said to Kevin without blushing, threatening that everything was for Internet culture, and he didn't care about making money or not.
As for the movie that Song Yang wanted to present on the big screen, it was naturally the Wachowski Brothers, no, it was "The Matrix" by the Wachowski Sisters.
For Song Yang's words, Kevin is still quite moved. The ancient sages also recruited disciples, so that their academic knowledge will be passed down through the ages. For modern people, it is natural that they want their ideas to be recognized by more people .
Song Yang looked at Kevin's expression, and said while the iron was hot, "Editor Kevin, if there is a chance in the future, I would like to ask you to be a consultant for this movie!"
Kevin Kelly couldn't help laughing out loud when he heard the words. He suddenly realized that he had been surrounded by Song Yang without knowing it, but even if he felt it, Kevin didn't mean to be angry.
"I'm looking forward to that day!" Kevin didn't have any dissatisfaction with Song Yang, whether it was his ideas in the Internet industry or the promotion of his ideas. meaning.
"So," Kevin's expression became serious, "Song, why are you here today?"
Song Yang nodded, and pointed to a "Wired" magazine on Kevin's desk, "I saw that Wired magazine will soon launch an online version on the Internet, which is very important to both of us!"
Under Kevin's suspicious gaze, Song Yang put a temporary copy of the double-click advertising company's information in front of Kevin.
"Double-click advertising company?!" Kevin looked at the information of Double-click advertising company. Of course, there is some "little" moisture in it, "Internet digital advertising?"
When he saw the main business of the double-click advertising company, Kevin couldn't help muttering a few words. With so many years of experience in the Internet industry, Kevin had a special feeling in his heart. The few pages in his hand might be of great importance to the entire Internet industry make an impact.
"Double-click the Internet company, and developed the best Internet advertising system DART in America. Relying on the DART system, it can connect with the website, including the realization of web banners, graphic mosaic, and flash dynamic advertising. In the future, technologies such as pop-up windows and email advertisements will be implemented, and data tracking will be carried out on the advertisements placed!"
No matter what Jayden, who is working as a cow and horse in Houston, finally developed, anyway, Song Yang is blown up.
Putting down the documents in his hands, Kevin helped his glasses on the bridge of his nose, and looked at Song Yang seriously this time. He has been working in technology magazines for so many years, and he has met many geniuses, including some who are younger than Song Yang , but the double-click advertising company that appeared in front of him today still surprised him.
"Why do you want to start this company? Do you know what impact double-clicking on an advertising company will have on the Internet industry?" Kevin Kelly asked, staring closely at Song Yang.
Song Yang was not surprised by such a question, not only Kevin would ask it, but maybe more people would ask it in the future.
"I was on TV and saw the argument between Professor Tristan of New York University and Wall Street investor Christian Barnard. Internet companies, including Netscape, were arguing about how to survive. I had some ideas. !"
Song Yang, who had thought about this question countless times long ago, talked to Kevin, "I don't know how to make a profit in the Internet industry, but I think a website is just like a TV station. When many people see it and more users use it, it has media attributes, and when the website introduces advertisements, it may be able to generate some revenue.”
"When more websites cooperate with Double-Click advertising companies, I think more people will flood into the Internet industry!"
"Far more than that!"
"Song, you may make history," Kevin looked at Song Yang with excitement, "Double-clicking the advertising company may become the last key to open the door to the new world of the Internet!"
I have to say that those who engage in the media use powerful words. Kevin Kelly directly raised the double-click advertising company and Internet digital advertising to a new level, "the last key to open the Internet door", "the last key to Internet profitability." Kilometer problem" and other words came out of Kevin's mouth.
"Double-click the advertising company, do you really want to cooperate with Wired Magazine in online Internet digital advertising?" Kevin asked Song Yang.
Song Yang nodded without hesitation, "I hope to launch the world's first Internet digital advertisement together with editor-in-chief Kevin!"
Kevin glanced at Song Yang. This is a matter of fame and fortune. The world's first Internet advertisement is enough to be recorded in the history of the Internet. It even has an impact on the entire Internet industry. Who will eat the first crab? , must be talked about by countless people.
"However, editor-in-chief Kevin, the double-click advertising company also has some troubles," Song Yang finally said, "I hope that the first batch of digital advertisers can cooperate with telephone companies, IBM, Intel, Volvo and other companies to place advertisements on Connect, Netscape and other websites, so that more people can see Internet digital advertisements.”
If you want to make the first shot, you must be famous and advertise for these giant companies to attract enough attention.
By double-clicking the advertising company itself, it must be useless, and the telephone and telegraph company probably won't take a second look.
If Wired magazine comes forward, then it may not be necessarily the case. Wired magazine is still very important in today's technology industry.
Kevin understood that what Song Yang wanted to do was to borrow the fame of Wired magazine, but Kevin didn't want to shirk it. If Wired magazine, which has always been regarded as the banner of Internet culture, can jointly launch the first Internet digital advertisement, Then Wired magazine will have a greater impact on the Internet industry!
"Wired Magazine can cooperate with Double-Click Advertising Company, and is willing to introduce some customers to Double-Click Advertising Company, but these partners still need to be discussed with you personally!" Kevin said to Song Yang.
"Thank you very much, Editor-in-Chief Kevin!" Song Yang, who had received Kevin Kelly's promise, hurriedly said to Kevin.
When Song Yang came out of the office of Wired Magazine, Song Yang was already hungry, but this most of the day was not in vain. Song Yang and Kevin had already reached a preliminary cooperation.
Wired magazine will use resources and contacts to introduce the double-click advertising company to advertisers such as the Telephone and Telegraph Company, as well as websites such as Netscape. As for whether the negotiation can be concluded, Song Yang needs to go there in person.
Regardless of how many advertisers and websites Song Yang recruited in the end, the double-click advertising company has to cooperate with Connection Line. Of course, the advertising fee must not be less.
After all, Wired Magazine also needs to have enough food, and you can’t push out magazines when you’re hungry. In fact, Wired Magazine has also put in a lot of effort in order to make a profit, and even has the idea of seeking refuge with media giants several times.
However, these are the best results for Song Yang today, and have basically reached Song Yang's goal.
This time, he came to Kevin Kelly not only to use the double-click advertising company to take advantage of Wired Magazine, but Song Yang also wanted to take the opportunity to let Kevin Kelly become his guide to enter the Internet industry.
To enter an industry, you need a guide, and a qualified guide is very important, just like if Mark Anderson hadn’t met Jim Clark, an old world, he would never have come to the present smoothly.
Song Yang also needs a guide. With Song Yang's current state, the most suitable guide he can contact is undoubtedly Kevin Kelly. With Kevin Kelly around, Song Yang can understand the pattern of the Internet world and can Get in touch with some people.
In addition to acting as a guide, Song Yang also needs to use Wired magazine to act as a trumpeter for him to increase his popularity.
If you want to increase your popularity, you need someone to tout it. With popularity, investors, venture agencies, etc. will come to your door. Double-click advertising companies need external forces in a short period of time to survive.
Without wasting time, Song Yang went straight to Silicon Valley early the next morning. If he wanted to ask who is the most beautiful kid in Silicon Valley and even the entire California technology industry, there is probably no suspense. All the answers are Netscape!
Netscape, which was rumored to sprint to NASDAQ, can be said to have completely ignited the flames of the Internet in America. Almost overnight, a large number of new companies popped up in the entire Silicon Valley, and among them, the browser who followed Netscape’s **** and wanted to miss it. Device companies, not to mention a few.
When I arrived at the Netscape headquarters, I saw a completely different scene from the small dilapidated garage where the Double-click company is located.
Netscape, which has more than a thousand employees, is already a giant in the Internet industry. Netscape is different from Wired Magazine. It is basically impossible for Song Yang to meet the two founders of Netscape, Mark Anderson and Jim Clark. .
During this period of time, there were not a few people who came to their door and wanted to invest in Netscape, and took the opportunity to get a share of the pie.
Not only can these two people not see each other, Song Yang can't see Netscape President Jim Barksdale now, and the only person Song Yang can barely see now is Mike Homer, the vice president of Netscape in charge of publicity. It's still because of Wired magazine, otherwise I'm afraid I won't even be able to meet a senior executive.
(end of this chapter)