Back To 1995: Chapter 1026 Rain and dew evenly
Chapter 1026 Rain and dew evenly
The essence of luxury goods has never been for something practical and accessible to the general public. A few centuries ago, it represented power and status, while modern luxury goods have been endowed with some special meanings.
Today, when there is no obvious difference between people, how can one see someone's extraordinary status in the crowd at a glance, except for the illusory so-called temperament, if a person wears Armani or Dior's custom-made clothes, Carrying Hermès, LV, Chanel bags, Rolex, Patek Emerald in the hands, and tens of millions of equipment, it will naturally be looked at more often.
Modern luxury goods have become another intangible document for many people to express their worth and reputation. Of course, different people have different attitudes towards these luxury goods, just like fruit machines. Some people buy fruit machines , just treat it as an ordinary thing, and it is more convenient to use, while some people rely on it to dress up, and the same is true for the luxury industry.
For those who really buy or even hoard luxury goods from time to time, they are not afraid of the price increase of luxury goods, but they are afraid that what they buy is not limited edition or bad street things.
Now, the appearance of the official website of the Global Luxury Certification Center tells those who buy luxury goods, how many handbags, high-end dresses, etc. they bought in the world, how many have been sold, and how many are left Not sold, which stores are they in, etc., all of which have now appeared on the official website of the Luxury Certification Center.
Although the official website of the Luxury Certification Center does not reveal the privacy of users, the world is clamoring that those handbags of LV and Hermès, which only have a dozen of them in the world, are in the hands of someone, but those who can afford those things, everyone It is a person who has great powers and owns his own channels, and he can roughly know who bought it by just checking.
Such luxury players all over the world seem to have found a new way. In the past, they bought those top-level luxury goods.
But it is different now. Whoever buys the top luxury goods such as LV and Hermès will immediately mark the words "This product is sold" on the official website of the Luxury Certification Center, and a different kind of "competition" quietly appears for a while.
Just like those characters on the game score rankings, everyone wants to be the first. Small games with global score rankings such as Lao Maozi Cube, Snake, and Mines Digging have attracted countless people to play for decades. It doesn't matter whether the game is fun or not. It has become the belief of many people to live at the top of the standings.
The website of the Luxury Certification Center also shows this tendency. Hollywood actresses, the wives of America’s 100 Richest List, the wives of old European consortiums, the royal families of oil countries in Europe and the Middle East, etc. all know about it. I feel that I have joined this war without gunpowder smoke!
On the day when Global Luxury was founded, Eric announced that it would take 20 years for the member companies of the Global Luxury Association to stop using animal leather. After that, the price of luxury goods began to skyrocket across the board. Luxury goods are all orphans, and if you sell one for less, it will be impossible to buy it in the future...
And these luxury goods are brought home, and after 20 years, the value can be doubled by a hundred times, etc. All kinds of outrageous rumors have begun to appear, as if it is not that leather will not be used in 20 years, but that it will be made of leather tomorrow. The luxuries are gone.
But anyone with a discerning eye can hear the tricks in it. Twenty years is enough for many major events to happen. Eric will not even say whether he will retire or not. After twenty years, even if the luxury industry declares that it will no longer Purchasing "new" leather, but as long as luxury companies are not stupid, twenty years is enough to hoard leather and other precious materials that will be needed in the next few decades. It can be marked as the best-selling version and the only product in the world, and it can be sold at auction. There are limited editions every year!
Prada headquarters, looking at the sales of Prada yesterday, the current president Pagio Bertelli didn't know whether to be happy or helpless.
There are not a few people in the luxury industry who inherit family traditions, such as Estee Lauder and Prada. Now, Prada has theoretically passed down to the third generation. Miuccia Prada is the third generation head of Prada, and as Miuccia’s husband , Pagio Bertelli helped Prada establish the largest sales channel in the luxury goods industry, allowing Prada to complete an important step from small workshops to large-scale mass production.
"Yesterday, Prada's sales reached the highest in history. The single-day sales of the store in New York exceeded 12 million. I heard that the sales of LVMH's New York store exceeded 100 million yesterday. Meidao, Gucci, Hermès and other entire stores have been robbed..."
Pagio Bertelli said to Miuccia, with a bit of absurdity in his tone, who would have imagined that one day the luxury goods counter would be moved out by sacks one by one, just like buying goods, Through the lens of the media, even if it is selling luxury goods, Pagio never thought that there would be so much old money coming out.
There was not much joy on Miuccia's face. Prada was very popular yesterday, and the sales in one day almost caught up with the sales of a quarter. Of course she was happy, but when she thought about it, Prada was put under a spell from then on, Miuccia I couldn't be happier.
"Perhaps, we should ask that "citizen" for more raw materials?!" Miuccia said to Pagio.
The Global Luxury Association, according to the current market share of major luxury companies, allocated raw material quotas yesterday. Of course, RICK and LVMH accounted for the majority. The two companies each took 34% of the share. Prada and other luxury brands jointly Carve up the remaining 32% market share.
To put it bluntly, the Global Luxury Association forced various luxury companies to sign the agreement, stipulating that Prada and other brands can only sell how many handbags, bags, shoes, etc., in a year. In order to avoid malicious competition in the luxury goods industry and reduce the waste of leather raw materials, the Global Luxury Association does not care how much the unit price is sold, but if you dare to sell more than one, then wait to be cleaned up!
Speaking of Song Yang as a "citizen", Pagio, who was born in the Italian peninsula, could only shake his head, "Bruno Song will not break the rules he established, and the order of the luxury industry will not change for a while, unless RICK Suddenly collapsed, or something happened to Bruno Song..."
Now, the Global Luxury Association is building artificial breeding bases in Australia, Cochin, Siam and other places, adopting new farming and leather collection methods, and providing crocodile skin, snake skin, sheepskin and various other products for member companies of the Luxury Association. Plant material etc.
In the future, luxury companies such as Prada can only purchase raw materials from the Global Luxury Association and use raw materials from other sources. That is inhumane behavior, condoning poachers, and committing a crime!
The raw materials are pinched, the luxury certification center and the luxury appraiser are all owned by the Global Luxury Association, and the market share is still limited. You can meet, Prada and other luxury brands. After many years in the future, the changes will not be much bigger than they are now. Luxury The luxury goods industry will usher in another big merger sooner or later. At that time, it is estimated that LVMH Group and RICK will have a good meal again.
Pagio and Miuccia don't know what to do with Prada when the cards are reshuffled next time, and whether this brand can remain in the hands of the Prada family.
"Wait for the right time, let RICK be listed, and be listed in America, Europe, Asia and other places at the same time!"
Before boarding the plane and returning to San Jose, Song Yang explained to Eric that when cutting leeks, it is important to pay attention to the rain and dew. Luxury goods are sold all over the world, so RICK will naturally be listed in various places, so that the luxury goods in these areas Users can only get RICK’s income. Users who buy RICK’s luxury goods buy RICK’s stock. The more luxury goods they buy, the more valuable RICK’s stock in their hands. The more they spend, the more they earn. , It's almost numb to win, isn't it?
"Let the Global Luxury Association reach a brand authorization agreement with Alcatel Mobile as soon as possible, and Alcatel Mobile will launch a luxury co-branded mobile phone!"
(end of this chapter)