Back To 1995: Chapter 1021 in the bag

  Chapter 1021 Income

   Leonard Lauder wanted to raise the price, but Eric naturally wanted to lower the price. He felt that the purchase price of 14 billion U.S. dollars was beyond the standard.

   "I can't think of anyone else who can make such an offer for Estee Lauder now except RICK Group?"

Eric shook his head and said, the LVMH group has just had bad luck. The luxury giants such as Kering and Richemont dare to suffer bad luck at this time. No one dares to compete with the RICK group for Estee Lauder now. It is in front of Estee Lauder , the opportunities to choose are naturally very few.

  No matter what Eric said, Leonard Lauder just didn't let go, and looked at Song Yang.

  “Even if it is not acquired, Estee Lauder will never fall!”

Leonard Lauder's tone is very firm, and it is indeed as he said, the cosmetics industry, especially the top cosmetic brands, has been getting better and better in the past few years, and will continue to explode in the future without being acquired. Estee Lauder's life is also It will never be worse, this is the confidence of the Lauder family.

"RICK Group can increase the purchase price and complete the acquisition of Estee Lauder at a price of 15 billion US dollars. It only requires 51% of Estee Lauder's equity, and the rest of the equity is still in the hands of the Lauder family. In addition, after Estee Lauder is acquired, The independent operation of the brand can be retained, and the voting rights of Estee Lauder's board of directors will still be entrusted to the Lauder family for four years, and the voting rights of the board of directors will be renegotiated after four years!

In addition, the two sides can have more cooperation. RICK supports Estee Lauder to enter the luxury goods, jewelry, clothing and other industries. After the acquisition is completed, the Lauder family can get a seat on the RICK board of directors, and William Lauder can become Formed as Vice President of the Global Luxury Industry.

  The two sides also cooperate in other aspects, including support for members of the Lauder family! "

   That is, after the acquisition, RICK became the nominal parent company of Estee Lauder, and only required to receive Estee Lauder's dividends every year. As for the brand, operation, and management of Estee Lauder, the Lauder family is still in charge.

   Even the voting rights of Estee Lauder's board of directors are still entrusted to the Lauder family. Four years later, as long as the performance of Estee Lauder under the control of the Lauder family is qualified, the voting rights of the board of directors will be entrusted to the Lauder family again.

This condition is already quite outstanding for the Lauder family. William Lauder, the next head of the Lauder family, is a little bit excited. Except for the addition of a parent company in name, Estee Lauder is still Lauder The family is in charge.

There is another sentence, which Song Yang didn't say clearly, that is Leonard Lauder's upright younger brother, Ronald Lauder, will also get the support of RICK and Song Yang. In the future, Ronald will be more than just Assistant to the Federal Defense Chief.

With the support of RICK Group, Estee Lauder, the Lauder family, and the Bruno family, Ronald Lauder can become a representative of the luxury cosmetics industry on Capitol Hill. With the support of the entire luxury and cosmetics industry, as a company with annual revenue exceeding A representative of the industry with hundreds of billions of dollars, Ronald has no right to speak in front of Capitol Hill and the commander-in-chief? !

  Leonard Lauder also knows the elegant meaning by hearing the strings. He has heard about the relationship between the Bruno family and the Elephant Party. Now that the Elephant Party is in the world, with the support of the Bruno family, it may be difficult for Ronald to make progress.

Carrots and sticks, if the carrots are laid out, it is natural to add a big stick, "Wall Street institutions have expressed their support for this acquisition, and the arrival of the LVMH Group shows that America needs a company that can resist the LVMH Group That’s all right, otherwise it will be a disaster just like Japan’s plan to buy America back then!”

The reason given by Song Yang is lofty. The acquisition of Estee Lauder was not for RICK’s own selfish desires, but to resist the LVMH Group’s poisoning of the American luxury goods and cosmetics industry. Estee Lauder refused to be acquired, so it is not American, it’s not Looking at the overall situation, all kinds of high-sounding hats can be put on the heads of the Lauder family.

Leonard Lauder glanced at several representatives of Wall Street institutions that invested in Estee Lauder in the conference room. They did not speak, but on this occasion, they did not speak, which already expressed the wishes of Wall Street, which is to support this merger. Yes, when they open their mouths, it's time to tear themselves apart with the Lauder family!

  With the purchase price of 15 billion US dollars, RICK acquired 51% of Estee Lauder's equity, so RICK Group also needs to come up with a sky-high price of nearly 7.7 billion US dollars.

   Leonard Lauder did not speak for a long time, and Song Yang did not urge him. All the people attending today's meeting were waiting.

   After all, it is selling the ancestral property that two generations have painstakingly cultivated for fifty-five years. If there is no hesitation, it would be called hell. Estee Lauder, the first generation head, is still alive now!

   "The Lauder family, agree to this acquisition, Song, I hope you can keep your promise!"

After a while, Leonard Lauder finally spoke, both regretful and relieved. He has been running around for Estee Lauder since he was young, and now he is semi-retired and sold Estee Lauder. How could he not feel a little bit disturbed, but On the other hand, Estee Lauder has a big sponsor, so there is no need to worry so much in the future!

   "Sure, as long as I'm still in RICK!"

When Song Yang shook hands with Leonard Lauder, there was a burst of applause in the conference room, especially the representatives of Wall Street institutions such as Fidelity, BlackRock, and State Street, which invested in Estee Lauder, applauded desperately. This wave of Wall Street institutions is simply making money.

RICK Group has completed the acquisition of Estee Lauder at twice the stock price of Estee Lauder, and BlackRock Fund and others can take advantage of this opportunity to sell their shares in Estee Lauder at a high price, or exchange their shares of Estee Lauder for RICK shares. Wait for the rise, wait until RICK is listed and make another wave, but no matter what, BlackRock funds can exit Estee Lauder decently.

   "President Song, Eric, BlackRock Fund is willing to support RICK Group!"

  The representative of the BlackRock Fund held a glass of champagne, thinking about Song Yang, and other Wall Street institutions also expressed their opinions.

For these "icing on the cake" Wall Street institutions, Song Yang nodded with a smile. Of course, Song Yang knows the urine of Wall Street institutions. Today they can sell Estee Lauder for a few dollars. If the RICK Group can be sold, there will be no mercy.

But in a short period of time, RICK still can't get rid of these Wall Street institutions. Next, RICK will acquire many companies in the luxury and fashion industries, and also need to go public and issue equity, all of which need the support of Wall Street institutions. In a short time, It is definitely necessary to make false claims with these organizations.

   "To RICK, to the Lauder family!"

  Song Yang raised his wine glass and had a drink with Leonard Lauder, William Lauder and others. The Lauder family has now joined Song Yang's camp and is regarded as "one of our own".

  Being implicated by the LVMH Group, the stock price of Estee Lauder has also dropped a lot in recent days. Whether Estee Lauder will be accepted or not is also rumored.

   And in many leeks, facing the falling stock price, they felt a little overwhelmed. When they were about to run away, they saw the stock price of Estee Lauder, which was originally sluggish, suddenly pulled up in a straight line, and the stock price began to soar into the sky.

In the blink of an eye, I saw Estee Lauder, which had been hovering around the market value of US$8.5 billion for a long time, suddenly pulled down to around US$10 billion. Regretfully cut it off.

  Then the Wall Street Journal was the first to release the news, "Estee Lauder reached an acquisition agreement with RICK!"

   "RICK has completed the acquisition of Estee Lauder with a valuation of US$15 billion in cash and stock, and RICK has become a major shareholder of Estee Lauder!"

  The New York Times then reported the inside story of the acquisition, announcing that the oldest cosmetics giant in America had been acquired by RICK, and that RICK had also directly become one of the top cosmetics giants in the world.

   Seeing RICK’s estimate of the acquisition of Estee Lauder, many leek intestines are regretful. It is conceivable that Estee Lauder’s stock price will continue to skyrocket, and RICK’s valuation will directly fly to the sky!

  (end of this chapter)